Korean Hair Care Brand MOEV's Anukatin Series Launches Pre-Sale Sequentially at LOFT!

The hair care brand 'MOEV' from Korea will launch the 'Anukatin Shampoo', 'Anukatin Water Treatment', and 'Anukatin Hair Perfume' with GLC Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo) as the distributor.

A hair care series formulated with MOEV's proprietary ingredient 'Anukatin' that prepares the scalp environment while leading to healthy hair. It provides total support from washing and repairing to scenting.

Starting Saturday, April 18, it will be released sequentially at LOFT stores nationwide and the LOFT Net Store.
*Excluding some stores

Introduction of Main Ingredients
MOEV Proprietary Ingredient 'Anukatin'

The 'Annurca apple' contained in Anukatin is a rare variety that accounts for only 5% of the total harvest in the Campania region of Italy. Also known as the 'Queen of Apples', it is produced through a special process based on long traditions.
In addition to this 'Annurca apple extract', 'biotin' and '22 types of amino acids*' are blended in a golden ratio to develop MOEV's proprietary ingredient, 'Anukatin'.
It is said to contain higher levels of Vitamins B1, B2, minerals, and polyphenols than standard apples, supporting hair root health and approaching the roots of the hair.
Moisturizing and antioxidant ingredients such as Procyanidin B2 and Panthenol are also included to prepare the scalp environment.
It features a formula that uses 100% naturally derived cleansing ingredients, ensuring low irritation and safe usage.

*22 types of amino acids (Lysine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Methionine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Histidine, Cysteine, Tryptophan, Asparagine, Glutamine, Carnitine, Ornithine)

Product Features

[Anukatin Shampoo]
- A mildly acidic, non-silicone scalp shampoo gentle enough for sensitive scalps
- Naturally derived cleansing ingredients cleanly remove sebum and styling product residues
- Washes while gently wrapping the scalp in fine foam
- Turns bath time into a premium moment with a clean, fruity citrus and floral woody scent

[Anukatin Treatment]
- A water treatment that easily blends into the hair, providing moisture to the damaged interior with MOEV's proprietary Anukatin and micro-proteins (PPT + LPP)
- Provides a steam-pack-like feeling, leading to smooth, easy-to-comb hair
- Cream-water texture resembling a beauty serum
- Can be used for daily care

[Anukatin Hair Perfume]
- A hair perfume with a new sensation two-layer structure of gel and oil
- MOEV's original Red Annurca Apple scent that lasts for 36 hours* as fine gel particles adhere to the hair
*Researched by P&K Skin Clinical Research Center, Sept 22 - Sept 26, 2025
Human application test regarding hair angel ring and efficacy evaluation test on artificial hair tress regarding hair moisture and 36-hour scent duration
- Functionality that fulfills hair care along with fragrance

Product Details

Anukatin Shampoo
Price: 1,980 yen (tax included)
Volume: 300ml
Release Date: Sequentially from Saturday, April 18, 2026
Stores: LOFT stores nationwide and LOFT Net Store
*Some stores may not carry the product.

Anukatin Water Treatment
Price: 2,420 yen (tax included)
Volume: 300ml
Release Date: Sequentially from Saturday, April 18, 2026
Stores: LOFT stores nationwide and LOFT Net Store
*Some stores may not carry the product.

Anukatin Hair Perfume
Price: 3,960 yen (tax included)
Volume: 30ml
Release Date: Sequentially from Saturday, April 18, 2026
Stores: LOFT stores nationwide and LOFT Net Store
*Some stores may not carry the product.

Anukatin Shampoo Pouch
*1-day trial pouch