Survey Reveals "No-Photo Consumption": 80% Satisfied Despite Spending and No Photos

la belle vie Co., Ltd., operator of TREND LAB., released survey results on May 2026 regarding Golden Week (GW) activities, based on 306 respondents. The survey revealed that 49% of respondents did not take any photos during the holidays. Among high-spending respondents who spent 10,000 yen or more (representing 53% of the total), 34% took zero photos. Interestingly, approximately 80% of these high spenders who took no photos evaluated their spending positively as either a fair price or a meaningful investment. Overall, the most common spending amount during GW was between 10,000 to 30,000 yen (27%), while 11% spent nothing. Across all segments, over 70% reported positive sentiment toward their expenditures, with only 2% expressing regret. The top subjects photographed by those who took photos were friends/family smiles (34%), followed by landscapes (27%) and visited places (24%). These findings highlight a shifting consumer pattern where satisfaction is internally driven and no longer depends on capturing or sharing digital evidence.