74% Say 'It's Spring, I Want to Change My Fashion' — But When Choosing Clothes, It's 'Temperature Over Mood': What Are the 3 Barriers Hindering Spring Outfits?
A survey by TREND LAB. reveals that while 74% of people want to update their fashion for spring, practical concerns like temperature and TPO take precedence over mood. The study identifies 'temperature fluctuations,' 'body image,' and 'pollen' as the three main barriers to adopting spring styles.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
TREND LAB., a social listening project by la belle vie inc., conducted a survey on 'seasonal and daily consciousness,' receiving responses from approximately 360 people.
The survey results revealed that while 74% of respondents want to 'change their fashion' when they feel spring has arrived, only 15% base their daily clothing choices on their 'mood.' It also identified 'three barriers' to spring fashion: 'temperature fluctuations,' 'body image,' and 'pollen.'
---
## Highlights of the Survey
* The #1 moment people feel spring is 'air/temperature' (69.4%).
* When feeling spring, 74% want to 'change their fashion.'
* However, clothing choices are based on 'temperature/TPO' rather than 'mood.'
* The 'three barriers' hindering spring fashion: temperature fluctuations, body image, and pollen.
---
## 74% Want to 'Change Their Fashion' the Moment They Feel Spring
According to the survey, the most common moment people feel 'Oh, spring is here' was 'air/temperature' (69.4%). This shows that it is the change in climate felt on the skin, rather than calendar dates or scenery, that triggers the realization that the season has arrived.
Furthermore, when they feel that spring air, 74% of the total respondents answered that they want to change their 'fashion (colors/materials).' This indicates a high level of awareness regarding updating one's wardrobe in response to seasonal changes.
Free-text responses also showed a strong desire to be liberated from the heavy impression of winter and to incorporate bright colors and light materials.
* **Breaking away from winter:** 'Perhaps because I wear dark colors often in winter, when spring comes, I feel like I have to wear colors!'
* **Longing for bright colors:** 'I try to be conscious of bright color coordination,' 'I incorporate pastel-colored items.'
**Q1. When do you feel 'Oh, spring is here'?**
[Chart: Air/Temperature: 69.36% | Scent: 17.83% | Casual scenery: 5.85% | Food: 4.46% | Sound: 1.39% | Other: 1.11%]
**Q2. When you think 'It's spring, I want to change something,' where does your attention go first?**
[Chart: Fashion (colors/materials): 74.09% | Face area (hair/makeup): 13.09% | Hidden areas (perfume/lifestyle rhythm): 6.69% | Fingertips and feet (nails/shoes): 3.90% | Other: 2.23%]
---
## Clothing Choices: 'Temperature/TPO' Over 'Mood'
On the other hand, when asked about the criteria for deciding daily outfits, only 15.9% of people choose clothes based on their 'current mood.'
The most common responses were:
* Weather and temperature: 38.7%
* TPO (who you are meeting or where you are going): 33.1%
This revealed that over 70% of people prioritize their environment and situation when choosing clothes.
In other words, while there is a desire to 'wear spring-like clothes,' realistic conditions such as temperature and scheduled plans have a significant impact on actual clothing choices.
**Q3. What is the point you decide your daily outfit on by 'intuition' in the morning?**
[Chart: Weather and temperature: 38.72% | TPO: Who you are meeting or where you are going: 33.15% | Current mood: 15.88% | Usual staples: 5.57% | Desired image: 4.74% | Whatever I can wear immediately: 1.95%]
---
## The 'Three Barriers' Hindering Spring Fashion: Temperature Fluctuations, Body Image, and Pollen
Free-text responses also revealed 'three barriers' to adopting spring fashion.
**[1] The Barrier of Temperature Fluctuations**
* 'I am concerned about the temperature difference between morning and night.'
* 'I think about the material of my clothes according to the temperature. If I wear thick materials on a warm day, I feel embarrassed.'
Because spring has large temperature differences, many people expressed concerns about 'adapting to changes throughout the day' and 'the eyes of others (seasonal mismatch),' making the difficulty of adjustment a factor that causes hesitation in transitioning to spring clothes.
**[2] The Barrier of Body Image and Age**
* 'I hid my body with coats and other outerwear during winter, but now that I'm wearing thinner layers, I'm concerned about the body lines that are visible.'
* 'I wear spring colors, but they are expanding colors, so I'm concerned that it's hard to look slim.'
Heightened awareness of one's body shape, which is unique to the season of wearing thinner clothes, also seems to be a hurdle in choosing spring outfits.
**[3] The Barrier of Pollen**
* 'I am careful about the material of my clothes so that pollen doesn't stick to them.'
* 'I wear something thin as an outer layer so that pollen doesn't get on the clothes touching my skin.'
It was found that spring-specific pollen countermeasures also influence clothing choices.
It is evident that many people face the dilemma of 'wanting to wear spring clothes, but being hindered by cold, body image, and pollen.'
---
## Balancing Ideals and Reality: 'Practicality x Seasonality' in Spring Fashion
Even amidst such dilemmas, the responses showed ingenuity in enjoying spring through details or hidden areas.
* **Expressing seasonality through accessories and the face area**
'I want to incorporate bright spring colors into my clothes, so I coordinate my makeup, hairstyle, and earrings to match. I think about the total balance.'
'I also renew my stockings and socks to match the tone of my bright clothes.'
* **Adjusting with material feel**
'While keeping the overall image of spring in terms of color and material, I make sure not to let my body get cold.'
Rather than changing their attire drastically, people were seen using ingenuity to incorporate a sense of the season through details.
---
## Summary: Spring Fashion is Chosen by 'Mood x Practicality'
Opportunities to see trend information such as 'must-have items for this spring' are increasing, especially on social media. However, this survey showed that consumers are not simply following trends, but are choosing clothes while balancing their desire to 'wear' them with their daily conditions.
Rather than forcing themselves to wear thin clothes, they maintain practicality such as cold protection and pollen countermeasures while incorporating a sense of the season through details like accessories and hair/makeup. This 'combination of mood and practicality' may be a comfortable spring style for consumers in the face of recent temperature changes and the influence of pollen.
---
## TREND LAB. Comment
From this survey, it has become clear that spring fashion is not decided by 'mood alone' but is closely related to daily conditions such as temperature, plans, and pollen.
It can be seen that consumers are not just choosing items that fit their current mood from the overflowing trend information, but are adjusting how they incorporate them according to their own physical condition and living environment.
At TREND LAB., we believe that based on these real voices of consumers, a more personal and relaxed stance toward fashion is spreading—one that is not just about 'following trends' but about 'enjoying a sense of the season without strain, according to one's own condition.'
Fashion may be changing from something where you 'adopt trends as they are' to something you 'choose to suit yourself.'
---
## Survey Overview
Survey Name: TREND LAB. 'Seasonal and Daily Consciousness Survey (Spring Edition)'
Survey Target: TREND LAB. readers, GLADD official Instagram followers, and some GLADD members
Survey Period: February 21, 2026 – March 1, 2026
Survey Method: Voluntary response via the internet
Planning/Operation: la belle vie inc.
The survey results revealed that while 74% of respondents want to 'change their fashion' when they feel spring has arrived, only 15% base their daily clothing choices on their 'mood.' It also identified 'three barriers' to spring fashion: 'temperature fluctuations,' 'body image,' and 'pollen.'
---
## Highlights of the Survey
* The #1 moment people feel spring is 'air/temperature' (69.4%).
* When feeling spring, 74% want to 'change their fashion.'
* However, clothing choices are based on 'temperature/TPO' rather than 'mood.'
* The 'three barriers' hindering spring fashion: temperature fluctuations, body image, and pollen.
---
## 74% Want to 'Change Their Fashion' the Moment They Feel Spring
According to the survey, the most common moment people feel 'Oh, spring is here' was 'air/temperature' (69.4%). This shows that it is the change in climate felt on the skin, rather than calendar dates or scenery, that triggers the realization that the season has arrived.
Furthermore, when they feel that spring air, 74% of the total respondents answered that they want to change their 'fashion (colors/materials).' This indicates a high level of awareness regarding updating one's wardrobe in response to seasonal changes.
Free-text responses also showed a strong desire to be liberated from the heavy impression of winter and to incorporate bright colors and light materials.
* **Breaking away from winter:** 'Perhaps because I wear dark colors often in winter, when spring comes, I feel like I have to wear colors!'
* **Longing for bright colors:** 'I try to be conscious of bright color coordination,' 'I incorporate pastel-colored items.'
**Q1. When do you feel 'Oh, spring is here'?**
[Chart: Air/Temperature: 69.36% | Scent: 17.83% | Casual scenery: 5.85% | Food: 4.46% | Sound: 1.39% | Other: 1.11%]
**Q2. When you think 'It's spring, I want to change something,' where does your attention go first?**
[Chart: Fashion (colors/materials): 74.09% | Face area (hair/makeup): 13.09% | Hidden areas (perfume/lifestyle rhythm): 6.69% | Fingertips and feet (nails/shoes): 3.90% | Other: 2.23%]
---
## Clothing Choices: 'Temperature/TPO' Over 'Mood'
On the other hand, when asked about the criteria for deciding daily outfits, only 15.9% of people choose clothes based on their 'current mood.'
The most common responses were:
* Weather and temperature: 38.7%
* TPO (who you are meeting or where you are going): 33.1%
This revealed that over 70% of people prioritize their environment and situation when choosing clothes.
In other words, while there is a desire to 'wear spring-like clothes,' realistic conditions such as temperature and scheduled plans have a significant impact on actual clothing choices.
**Q3. What is the point you decide your daily outfit on by 'intuition' in the morning?**
[Chart: Weather and temperature: 38.72% | TPO: Who you are meeting or where you are going: 33.15% | Current mood: 15.88% | Usual staples: 5.57% | Desired image: 4.74% | Whatever I can wear immediately: 1.95%]
---
## The 'Three Barriers' Hindering Spring Fashion: Temperature Fluctuations, Body Image, and Pollen
Free-text responses also revealed 'three barriers' to adopting spring fashion.
**[1] The Barrier of Temperature Fluctuations**
* 'I am concerned about the temperature difference between morning and night.'
* 'I think about the material of my clothes according to the temperature. If I wear thick materials on a warm day, I feel embarrassed.'
Because spring has large temperature differences, many people expressed concerns about 'adapting to changes throughout the day' and 'the eyes of others (seasonal mismatch),' making the difficulty of adjustment a factor that causes hesitation in transitioning to spring clothes.
**[2] The Barrier of Body Image and Age**
* 'I hid my body with coats and other outerwear during winter, but now that I'm wearing thinner layers, I'm concerned about the body lines that are visible.'
* 'I wear spring colors, but they are expanding colors, so I'm concerned that it's hard to look slim.'
Heightened awareness of one's body shape, which is unique to the season of wearing thinner clothes, also seems to be a hurdle in choosing spring outfits.
**[3] The Barrier of Pollen**
* 'I am careful about the material of my clothes so that pollen doesn't stick to them.'
* 'I wear something thin as an outer layer so that pollen doesn't get on the clothes touching my skin.'
It was found that spring-specific pollen countermeasures also influence clothing choices.
It is evident that many people face the dilemma of 'wanting to wear spring clothes, but being hindered by cold, body image, and pollen.'
---
## Balancing Ideals and Reality: 'Practicality x Seasonality' in Spring Fashion
Even amidst such dilemmas, the responses showed ingenuity in enjoying spring through details or hidden areas.
* **Expressing seasonality through accessories and the face area**
'I want to incorporate bright spring colors into my clothes, so I coordinate my makeup, hairstyle, and earrings to match. I think about the total balance.'
'I also renew my stockings and socks to match the tone of my bright clothes.'
* **Adjusting with material feel**
'While keeping the overall image of spring in terms of color and material, I make sure not to let my body get cold.'
Rather than changing their attire drastically, people were seen using ingenuity to incorporate a sense of the season through details.
---
## Summary: Spring Fashion is Chosen by 'Mood x Practicality'
Opportunities to see trend information such as 'must-have items for this spring' are increasing, especially on social media. However, this survey showed that consumers are not simply following trends, but are choosing clothes while balancing their desire to 'wear' them with their daily conditions.
Rather than forcing themselves to wear thin clothes, they maintain practicality such as cold protection and pollen countermeasures while incorporating a sense of the season through details like accessories and hair/makeup. This 'combination of mood and practicality' may be a comfortable spring style for consumers in the face of recent temperature changes and the influence of pollen.
---
## TREND LAB. Comment
From this survey, it has become clear that spring fashion is not decided by 'mood alone' but is closely related to daily conditions such as temperature, plans, and pollen.
It can be seen that consumers are not just choosing items that fit their current mood from the overflowing trend information, but are adjusting how they incorporate them according to their own physical condition and living environment.
At TREND LAB., we believe that based on these real voices of consumers, a more personal and relaxed stance toward fashion is spreading—one that is not just about 'following trends' but about 'enjoying a sense of the season without strain, according to one's own condition.'
Fashion may be changing from something where you 'adopt trends as they are' to something you 'choose to suit yourself.'
---
## Survey Overview
Survey Name: TREND LAB. 'Seasonal and Daily Consciousness Survey (Spring Edition)'
Survey Target: TREND LAB. readers, GLADD official Instagram followers, and some GLADD members
Survey Period: February 21, 2026 – March 1, 2026
Survey Method: Voluntary response via the internet
Planning/Operation: la belle vie inc.