[Glad Cube] Announces Strategic Business Alliance with PLAN-B ~Strengthening Marketing DX Support System by Integrating Video Customer Service Technology and Content Assetization~
Glad Cube and PLAN-B have formed a strategic alliance. Starting March 31, 2026, they will offer solutions integrating Glad Cube's 'SiTest Engage' video customer service tech and PLAN-B's influencer growth model to maximize LTV.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 01:06 (36 min after Published)
- 🤖 AI Analyzed: April 22, 2026 at 09:29 (512h 22m after Collected)
Glad Cube Inc. (Headquarters: Chuo-ku, Osaka City; Representative Director and CEO: Hiroki Kaneshima; hereinafter 'Glad Cube') has concluded a strategic business alliance in the marketing support domain with PLAN-B Inc. (Headquarters: Nishi-ku, Osaka City; Representative Director: Masanori Toriimoto; hereinafter 'PLAN-B'), combining 'video customer service' technology with the assetization of influencer videos through secondary use.
Along with this alliance, starting Tuesday, March 31, 2026, we will begin offering a performance improvement solution for EC and websites that integrates influencer measures and website improvement.
Specifically, it is a solution that multiplies the 'Influencer Growth® Model (assetization of posts)' advocated by PLAN-B with the 'video customer service' technology of the next-generation engagement platform 'SiTest Engage' provided by Glad Cube. By elevating the 'point' of customer attraction on SNS into the 'line' of the purchasing experience on the website, we will build a system to support the maximization of Life Time Value (LTV).
■ Background of the Alliance
Escaping from 'Disposable' Content in an Approximately 14.5 Trillion Yen Market
The domestic creator economy market continues to expand, reaching a market size of 2.0894 trillion yen in 2024. Furthermore, including the potential market such as incorporation and the utilization of IP (Intellectual Property), the scale is estimated to reach approximately 14.5 trillion yen (*1). However, many companies face challenges such as 'influencer measures end only with awareness on SNS, and the contribution to sales is hard to see' and 'high-quality video content produced is consumed in one-off posts and not fully utilized as assets'. In addition, at the site of website improvement, bottlenecks have been that 'still images alone cannot fully convey the appeal of products' and 'posting videos of talents and models on the site incurs high secondary use fees'.
To address these challenges, both companies, which have a wealth of experience in the digital marketing domain, have partnered to build a solution that realizes 'videoization and customer service' of websites while keeping costs down.
*1 Source: Mitsubishi UFJ Research and Consulting 'Survey Results on the Domestic Creator Economy (2025)'...
Along with this alliance, starting Tuesday, March 31, 2026, we will begin offering a performance improvement solution for EC and websites that integrates influencer measures and website improvement.
Specifically, it is a solution that multiplies the 'Influencer Growth® Model (assetization of posts)' advocated by PLAN-B with the 'video customer service' technology of the next-generation engagement platform 'SiTest Engage' provided by Glad Cube. By elevating the 'point' of customer attraction on SNS into the 'line' of the purchasing experience on the website, we will build a system to support the maximization of Life Time Value (LTV).
■ Background of the Alliance
Escaping from 'Disposable' Content in an Approximately 14.5 Trillion Yen Market
The domestic creator economy market continues to expand, reaching a market size of 2.0894 trillion yen in 2024. Furthermore, including the potential market such as incorporation and the utilization of IP (Intellectual Property), the scale is estimated to reach approximately 14.5 trillion yen (*1). However, many companies face challenges such as 'influencer measures end only with awareness on SNS, and the contribution to sales is hard to see' and 'high-quality video content produced is consumed in one-off posts and not fully utilized as assets'. In addition, at the site of website improvement, bottlenecks have been that 'still images alone cannot fully convey the appeal of products' and 'posting videos of talents and models on the site incurs high secondary use fees'.
To address these challenges, both companies, which have a wealth of experience in the digital marketing domain, have partnered to build a solution that realizes 'videoization and customer service' of websites while keeping costs down.
*1 Source: Mitsubishi UFJ Research and Consulting 'Survey Results on the Domestic Creator Economy (2025)'...