Gixo to Speak at LINE Yahoo's "Hello Friends! W!th LINE Yahoo" Event: Explaining LTV Improvement for Light Users via AI, Gamification, and LINE
Gixo Inc. will exhibit and host a session at LINE Yahoo's "Hello Friends! W!th LINE Yahoo" event on May 12-13, 2026. The company will discuss how to improve Lifetime Value (LTV) for light users by combining AI and gamification with the LINE platform, featuring their proprietary platform "Mygru."
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- 📰 Published: April 23, 2026 at 23:00
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Gixo Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Tomohiro Amino) has announced its participation as an exhibitor and speaker at the business event "Hello Friends! W!th LINE Yahoo," hosted by LINE Yahoo Corporation. The event will take place from May 12th (Tuesday) to 13th (Wednesday), 2026, at the Shinjuku Sumitomo Building.
Gixo offers "Mygru," a platform designed to drive customer behavior change through the fusion of "Data & AI" with "Gamification." By integrating with LINE Mini Apps, Mygru has supported various industries—including commercial facilities, infrastructure companies, and local governments—in promoting store visits, navigation, and the habituation of customer behaviors.
Drawing from this expertise, Gixo's session will explain how to leverage LINE as a daily touchpoint to improve Lifetime Value (LTV) and design loyalty for "light users" by combining AI and gamification. Furthermore, Gixo's "Mygru" has been adopted as the underlying system for the "Hello Friends! Comedy Battle 2026," a user-participation project where attendees can vote via a LINE Mini App.
■ Session Overview
With the rising cost of Customer Acquisition (CAC), improving the LTV of light users—ensuring engagement doesn't end with a single interaction—is becoming increasingly vital. However, establishing a connection with light users is difficult, and optimizing value propositions manually for each customer is impossible.
In this lecture, Gixo will discuss how to achieve LTV and loyalty improvements for light users on the stage of LINE's daily interface using AI and gamification.
Title: The Solution for the Era of Rising CAC! Dramatically Increasing Light User LTV: Loyalty Design Achieved through AI x Gamification x LINE
Date & Time: May 13, 2026 (Wed) 13:50–14:10
Location: Shinjuku Sumitomo Building, Sankaku Hiroba (Triangular Plaza)
Fee: Free
Speakers:
- Ryoji Kuroda (Director, Marketing & Sales Division, Data-Informed Business Division, Gixo Inc.)
- Satoshi Sekino (Division Lead, CX Execution Division, Solution Promotion Unit, OA/MINI Sales SBU, LINE Yahoo Corporation)
■ "Hello Friends! Comedy Battle 2026" Overview
"Mygru" provides the mechanism for user participation in this live comedy event where fans can vote via LINE Mini App. Popular Yoshimoto comedians will gather at Sankaku Hiroba, and the audience can vote for their favorite acts.
Date & Time: May 13 (Wed) 16:00–17:00
■ Booth Overview
Gixo will set up a special booth for "Mygru," introducing its features, case studies, and offering individual consultations.
■ Event Overview: "Hello Friends! W!th LINE Yahoo"
Date: May 12–13, 2026, 11:00–17:00
Location: Shinjuku Sumitomo Building (Sumitomo Hall & Sankaku Hiroba)
Gixo is a Silver Sponsor and a "Technology Partner" in the LINE Yahoo Partner Program.
■ About "Mygru"
Mygru is a platform that designs customer behavior change through data, AI, and gamification. It integrates online/offline data to visualize actions preceding a purchase, such as frequency of visits. Through "missions" like challenges and surveys, it accumulates small behavioral changes to realize habituation.
■ About Gixo Inc.
Gixo is a Tokyo-based company specialized in data-informed customer cultivation.
Gixo offers "Mygru," a platform designed to drive customer behavior change through the fusion of "Data & AI" with "Gamification." By integrating with LINE Mini Apps, Mygru has supported various industries—including commercial facilities, infrastructure companies, and local governments—in promoting store visits, navigation, and the habituation of customer behaviors.
Drawing from this expertise, Gixo's session will explain how to leverage LINE as a daily touchpoint to improve Lifetime Value (LTV) and design loyalty for "light users" by combining AI and gamification. Furthermore, Gixo's "Mygru" has been adopted as the underlying system for the "Hello Friends! Comedy Battle 2026," a user-participation project where attendees can vote via a LINE Mini App.
■ Session Overview
With the rising cost of Customer Acquisition (CAC), improving the LTV of light users—ensuring engagement doesn't end with a single interaction—is becoming increasingly vital. However, establishing a connection with light users is difficult, and optimizing value propositions manually for each customer is impossible.
In this lecture, Gixo will discuss how to achieve LTV and loyalty improvements for light users on the stage of LINE's daily interface using AI and gamification.
Title: The Solution for the Era of Rising CAC! Dramatically Increasing Light User LTV: Loyalty Design Achieved through AI x Gamification x LINE
Date & Time: May 13, 2026 (Wed) 13:50–14:10
Location: Shinjuku Sumitomo Building, Sankaku Hiroba (Triangular Plaza)
Fee: Free
Speakers:
- Ryoji Kuroda (Director, Marketing & Sales Division, Data-Informed Business Division, Gixo Inc.)
- Satoshi Sekino (Division Lead, CX Execution Division, Solution Promotion Unit, OA/MINI Sales SBU, LINE Yahoo Corporation)
■ "Hello Friends! Comedy Battle 2026" Overview
"Mygru" provides the mechanism for user participation in this live comedy event where fans can vote via LINE Mini App. Popular Yoshimoto comedians will gather at Sankaku Hiroba, and the audience can vote for their favorite acts.
Date & Time: May 13 (Wed) 16:00–17:00
■ Booth Overview
Gixo will set up a special booth for "Mygru," introducing its features, case studies, and offering individual consultations.
■ Event Overview: "Hello Friends! W!th LINE Yahoo"
Date: May 12–13, 2026, 11:00–17:00
Location: Shinjuku Sumitomo Building (Sumitomo Hall & Sankaku Hiroba)
Gixo is a Silver Sponsor and a "Technology Partner" in the LINE Yahoo Partner Program.
■ About "Mygru"
Mygru is a platform that designs customer behavior change through data, AI, and gamification. It integrates online/offline data to visualize actions preceding a purchase, such as frequency of visits. Through "missions" like challenges and surveys, it accumulates small behavioral changes to realize habituation.
■ About Gixo Inc.
Gixo is a Tokyo-based company specialized in data-informed customer cultivation.