Gix's 'Mygru' Adopted for Shukrei's Popular Brand 'Butter Butler's' 10th Anniversary Stamp Rally
Shukrei's popular sweets brand 'Butter Butler' is celebrating its 10th anniversary with a stamp rally utilizing Gix Inc.'s gamification platform 'Mygru'. The campaign aims to increase customer visits and purchase frequency by visualizing and analyzing customer behavior.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 13:19 (97h 47m after Collected)
Gix Inc. (Headquarters: Minato-ku, Tokyo, Representative Director CEO: Tomohiro Amino, hereinafter referred to as "Our Company") is pleased to announce that "Mygru", our "Data/AI x Gamification" platform, has been adopted for the "Shukrei Butter Butler 10th Anniversary Stamp Rally" held by "Butter Butler", a popular sweets brand developed by Shukrei Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director President: Ryoichi Sakamoto).
■ Background and Campaign Objectives
"Butter Butler" is a popular sweets store loved by many since the opening of its first store in NEWoMan Shinjuku in April 2016, as a sweets brand that makes "butter the star", made with carefully selected butter from around the world. To commemorate its 10th anniversary, a year-long campaign will be held.
Our "Mygru" is a "Data/AI x Gamification" platform. Based on offline and online behavioral data and zero-party data, it visualizes behaviors that occur before purchase, such as store visits, circulation, and contact frequency. Through "missions" like challenges, surveys, and incentives, it promotes small behavioral changes, leading to continuous use and habit formation. We have supported numerous campaigns in the past by integrating LINE Mini Apps with Mygru at commercial facilities and local governments.
In this campaign, we will utilize Mygru's gamification to implement a stamp rally that connects campaigns held over three periods. This will allow us to visualize customer store visits and purchase frequency, strengthen digital touchpoints, and promote participation in campaigns held each period.
■ "Shukrei Butter Butler 10th Anniversary Stamp Rally" Overview
During the three periods, customers who purchase ¥4,320 or more (tax included) will receive an original keyholder for each period. Stamps can also be acquired via "LINE Touch".
Those who acquire all three stamps will receive a special original good.
Campaign Period: Period 1: April 15, 2026 (Wed) ~
Period 2: July 1, 2026 (Wed) ~
Period 3: October 1, 2026 (Thu) ~
*Presents are available while supplies last.
Target Stores: Tokyo Gift Palette Store, NEWoMan Shinjuku Store, Lumine Shinjuku Store, Echute Edition Shibuya Store, Echute Omiya Store
*Stamp acquisition is limited to one per person per period.
▲ Original keyholders available each period
■ "Mygru (Mygru)" Platform by "Data/AI x Gamification" https://www.mygru.jp
Mygru is a platform that designs customer behavioral change through "Data/AI x Gamification".
It integrates offline and online behavioral data and zero-party data to visualize and structure behaviors that occur before purchase, such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it achieves continuous customer use = habit formation by accumulating small behavioral changes.
Through this series of processes, it functions as a "Data-Informed customer development base" that integrally handles data acquisition, behavioral change, and re-learning.
(Patent Pending Patent 6841539, etc.)
■ About Gix Inc. https://www.gixo.jp/
Gix is a "data-informed" promotion company founded by strategic consultants and analytics experts. We support "customer understanding" for client companies by maximizing data utilization and solve business challenges for growth. Rather than blindly relying on data, we transform the world using technology and methodologies to enable humans to think logically and make rational decisions based on data.
Company Name: Gix Inc.
Representative Name: Representative Director CEO Tomohiro Amino
Location: Mita Kokusai Building 11F, 1-4-28 Mita, Minato-ku, Tokyo
Business Description: Data-informed business using analytics
Various consulting services utilizing data, and research & development of tools
Provision of various services using the above tools
■ Background and Campaign Objectives
"Butter Butler" is a popular sweets store loved by many since the opening of its first store in NEWoMan Shinjuku in April 2016, as a sweets brand that makes "butter the star", made with carefully selected butter from around the world. To commemorate its 10th anniversary, a year-long campaign will be held.
Our "Mygru" is a "Data/AI x Gamification" platform. Based on offline and online behavioral data and zero-party data, it visualizes behaviors that occur before purchase, such as store visits, circulation, and contact frequency. Through "missions" like challenges, surveys, and incentives, it promotes small behavioral changes, leading to continuous use and habit formation. We have supported numerous campaigns in the past by integrating LINE Mini Apps with Mygru at commercial facilities and local governments.
In this campaign, we will utilize Mygru's gamification to implement a stamp rally that connects campaigns held over three periods. This will allow us to visualize customer store visits and purchase frequency, strengthen digital touchpoints, and promote participation in campaigns held each period.
■ "Shukrei Butter Butler 10th Anniversary Stamp Rally" Overview
During the three periods, customers who purchase ¥4,320 or more (tax included) will receive an original keyholder for each period. Stamps can also be acquired via "LINE Touch".
Those who acquire all three stamps will receive a special original good.
Campaign Period: Period 1: April 15, 2026 (Wed) ~
Period 2: July 1, 2026 (Wed) ~
Period 3: October 1, 2026 (Thu) ~
*Presents are available while supplies last.
Target Stores: Tokyo Gift Palette Store, NEWoMan Shinjuku Store, Lumine Shinjuku Store, Echute Edition Shibuya Store, Echute Omiya Store
*Stamp acquisition is limited to one per person per period.
▲ Original keyholders available each period
■ "Mygru (Mygru)" Platform by "Data/AI x Gamification" https://www.mygru.jp
Mygru is a platform that designs customer behavioral change through "Data/AI x Gamification".
It integrates offline and online behavioral data and zero-party data to visualize and structure behaviors that occur before purchase, such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it achieves continuous customer use = habit formation by accumulating small behavioral changes.
Through this series of processes, it functions as a "Data-Informed customer development base" that integrally handles data acquisition, behavioral change, and re-learning.
(Patent Pending Patent 6841539, etc.)
■ About Gix Inc. https://www.gixo.jp/
Gix is a "data-informed" promotion company founded by strategic consultants and analytics experts. We support "customer understanding" for client companies by maximizing data utilization and solve business challenges for growth. Rather than blindly relying on data, we transform the world using technology and methodologies to enable humans to think logically and make rational decisions based on data.
Company Name: Gix Inc.
Representative Name: Representative Director CEO Tomohiro Amino
Location: Mita Kokusai Building 11F, 1-4-28 Mita, Minato-ku, Tokyo
Business Description: Data-informed business using analytics
Various consulting services utilizing data, and research & development of tools
Provision of various services using the above tools