【Free Webinar】Why can't companies understand their customers correctly? What is the much-talked-about zero-party data?
GiXo Ltd. will host a free webinar on April 22, 2026, to explain the limitations of traditional data and introduce the concept of 'zero-party data' and 'value exchange' for deeper customer understanding.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:22 (22 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 05:07 (220h 45m after Collected)
GiXo Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Tomohiro Amino; hereinafter 'the Company') will hold a free webinar titled 'Why can't companies understand their customers correctly? What is the much-talked-about zero-party data?' on Wednesday, April 22, 2026.
In this seminar, we will sort out the background of why companies cannot sufficiently advance customer understanding from the perspective of 'characteristics and limitations of each data type.' We will also explain the positioning of zero-party data, which has been attracting attention in recent years, and the concept of 'value exchange' that is essential for its utilization.
■ Recommended for the following people
- Those who cannot fully utilize customer data for their measures
- Those who feel the limitations of customer understanding using only attributes and purchase history
- Those who want to organize the concept of zero-party data
- Those considering new approaches to deepen relationships with customers
■ Key points of this seminar
Even when companies utilize data such as purchase history and behavioral logs to advance customer understanding, there are many cases where this does not lead to sufficient results. In this seminar, we will analyze the causes based on the characteristics and limitations of each data type, explaining the differences between third-party data, first-party data, and zero-party data. Furthermore, rather than treating zero-party data as a mere concept, we will introduce the concept of 'value exchange' essential for actually acquiring and utilizing it, along with specific implementation methods.
■ Seminar Overview
[Title] Why can't companies understand their customers correctly? What is the much-talked-about zero-party data?
[Date and Time] Wednesday, April 22, 2026, 12:00-12:30
[Location] Online format via Zoom
*Viewing URLs will be sent to registered participants.
[Participation Fee] Free
[Speaker] Takuya Wada, Marketing & Sales Division, Data-Informed Business Headquarters, GiXo Ltd.
[Organizer] GiXo Ltd.
■ Data/AI x Gamification Platform 'Mygru'
In this seminar, we will sort out the background of why companies cannot sufficiently advance customer understanding from the perspective of 'characteristics and limitations of each data type.' We will also explain the positioning of zero-party data, which has been attracting attention in recent years, and the concept of 'value exchange' that is essential for its utilization.
■ Recommended for the following people
- Those who cannot fully utilize customer data for their measures
- Those who feel the limitations of customer understanding using only attributes and purchase history
- Those who want to organize the concept of zero-party data
- Those considering new approaches to deepen relationships with customers
■ Key points of this seminar
Even when companies utilize data such as purchase history and behavioral logs to advance customer understanding, there are many cases where this does not lead to sufficient results. In this seminar, we will analyze the causes based on the characteristics and limitations of each data type, explaining the differences between third-party data, first-party data, and zero-party data. Furthermore, rather than treating zero-party data as a mere concept, we will introduce the concept of 'value exchange' essential for actually acquiring and utilizing it, along with specific implementation methods.
■ Seminar Overview
[Title] Why can't companies understand their customers correctly? What is the much-talked-about zero-party data?
[Date and Time] Wednesday, April 22, 2026, 12:00-12:30
[Location] Online format via Zoom
*Viewing URLs will be sent to registered participants.
[Participation Fee] Free
[Speaker] Takuya Wada, Marketing & Sales Division, Data-Informed Business Headquarters, GiXo Ltd.
[Organizer] GiXo Ltd.
■ Data/AI x Gamification Platform 'Mygru'