Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director: Masaaki Miyoshi), founded in 1860 and delivering the rich flavors and enjoyment of Japanese tea from Gion, Kyoto, has announced that the "Meihin Set," one of the two types of "Summer Lucky Bags" released last week and sold out in less than three days, will be restocked with a limited quantity of 50 sets starting at 12:00 on July 2 (Thu). Delivery is scheduled for July 17 (Fri) to July 24 (Fri), 2026.

A "Summer Lucky Bag" sold to pray for good health! A must-buy!

Includes commemorative novelty items to liven up "Gion Matsuri," one of Japan's three major festivals.

Gion Tsujiri's "Lucky Bags" are popular products that sell out immediately every summer and winter.

Among them, the "Summer Lucky Bag" is a signature summer product created in July, when "Gion Matsuri," one of Japan's three major festivals and known as a ritual to ward off epidemics, is held, with wishes for everyone's healthy daily lives.

For Gion Tsujiri, whose main store is located at the foot of Yasaka Shrine, "Gion Matsuri" is a special and important festival. To allow everyone, no matter where they are in the country, to feel the vibrant atmosphere of Kyoto unique to this season, we have included a "tenugui" (hand towel), which is also popular as a commemorative gift for Gion Matsuri, and a "cold tea bottle 500mL" perfect for the hot season. Both will be delivered in original Gion Tsujiri designs in collaboration with Kyoto Font.

Starting at 12:00 on July 2 (Thu), the "Meihin Set," which will be restocked in a limited quantity of 50 sets, and other "Summer Lucky Bags" sold to pray for good health, including "Reisencha" (cold green tea) recommended for the season when one tends to suffer from summer fatigue.

Introduced in 2026 with two types: "Meihin Set" and "Ippin Set."

The "Meihin Set," which is being restocked in a small quantity today, is a set filled with famous items recommended for first-time buyers, including the popular "Reisencha" and "Mizudashi Hojicha" (cold-brewed roasted green tea) that can be drunk easily in the hot season, as well as the long-selling matcha confectionery "Tsujiri no Sato." It is an assortment that allows "everyone to enjoy the coolness together" for the summer holidays when family and friends gather.

On the other hand, the "Ippin Set," which is running low, was created in response to customer requests to enjoy a variety of tea types that warm the body cooled by air conditioning, in addition to "Reisencha" and "Mizudashi Hojicha." It includes "Gyokuro" (high-grade green tea), "Kabusecha" (shaded green tea), "Genmaicha" (brown rice green tea), and "Stick Matcha," which are appearing in the lucky bag lineup for the first time, to enrich your summer tea time. Especially for hydration during the intense heat, "Gyokuro," "Kabusecha," and "Genmaicha" can be brewed a little stronger and enjoyed chilled in a glass with ice, or brewed with hot water when your body is cold from the air conditioning for a comforting warm cup.

The lucky bags, which have been improved year by year, are special editions only available at this time. As quantities are limited, please make your reservations early.

2026 Summer Lucky Bag

Product Name: "2026 Summer Lucky Bag ~Meihin Set~"

Contents: 8 items in total

*Includes Gion Tsujiri original "Heat-resistant Handy Clear Bottle 500mL" and "Tenugui"

Sales Period: June 25, 2025 - *Ends when sold out

*Delivery: July 17 (Fri) - July 24 (Fri), 2026

Product Price: 8,800 yen (tax included) per set *Shipping included

Sales Location: Gion Tsujiri Online Shop

Product Details Site: https://x.gd/dxqBt

*Items will be packed together in a shipping cardboard box.

*No gift wrapping or packaging available *Limited quantity *Limited time offer

<Product Details>

Cold Brewed Sencha (Tea Bags) - 30 bags

A "cold-brewed green tea" that quenches the thirst of a hot summer body. Since it is brewed with water, it has almost no bitterness and can be enjoyed by anyone. Gion Tsujiri's cold-brewed sencha is steamed slightly longer than regular sencha, resulting in finer tea leaves that can be extracted in as little as 20 minutes. It is a popular tea at Gion Tsujiri that you'll want to keep stocked in your refrigerator during the hot summer.

*Please note that individual packaging is not provided for each bag.

https://x.gd/P4N2R

Cold Brewed Hojicha (Tea Bags) - 20 bags

Developed over approximately one year, this "cold-brewed hojicha" is a proud product made with Gion Tsujiri's unique roasting method and adjusted tea leaf parts. Despite being cold-brewed, it slowly releases a fragrant aroma like that from hot water, with a moderate richness and a refreshing finish that leaves a pleasant aftertaste. This fragrant hojicha can be brewed in about 2 hours with cold water.

https://x.gd/dEBnp

Green Tea 200g

Rich sweetness, refreshing aftertaste. High-quality matcha is used for this green tea, which can be easily dissolved in water or hot water for a refreshing Japanese tea experience. It is also recommended to mix with milk to enjoy an "original matcha latte." It can also be used in various ways, such as a topping for yogurt or vanilla ice cream, or in baking. 200g makes about 10 servings (20g/serving).

https://x.gd/KQinJ

Matcha Latte 200g

This "Matcha Latte" is made by adding skim milk to Gion Tsujiri's proud green tea. It can be easily enjoyed by dissolving it in hot water. If you make it a little stronger and add ice, it will be less likely to clump and you'll have a cold matcha latte! On hot days, you can also freeze it into a sherbet for a cool treat.

https://x.gd/RwLgS

Tsujiri no Sato - 21 sticks

A rich, stone-ground matcha cream wrapped in a thinly baked roll cracker. Gion Tsujiri's No. 1 popular matcha confectionery. Made with plenty of matcha. The moment it melts in your mouth, the rich matcha aftertaste spreads. Enjoy the harmonious blend of light, crispy texture and matcha cream with moderate sweetness.

https://x.gd/iH6T4

Gion no Sato - 21 sticks

A popular long-selling matcha confectionery from Gion Tsujiri, featuring a gentle white cream wrapped in a crisp, thin roll cracker that highlights the vibrant green of the matcha. The gentle sweetness of the white cream and the lingering aroma of the tea spread softly.

https://x.gd/mnSzR

Product Name: "2026 Summer Lucky Bag ~Ippin Set~"

Contents: 8 items in total

*Includes Gion Tsujiri original "Heat-resistant Handy Clear Bottle 500mL" and "Tenugui"

Sales Period: June 25, 2025 - *Ends when sold out

*Delivery: After July 10, 2026

Product Price: 8,800 yen (tax included) per set *Shipping included

Sales Location: Gion Tsujiri Online Shop

Product Details Site: https://x.gd/DJTUI

*Items will be packed together in a shipping cardboard box.

*No gift wrapping or packaging available *Limited quantity *Limited time offer

Cold Brewed Sencha (Tea Bags) - 30 bags

A "cold-brewed green tea" that quenches the thirst of a hot summer body. Since it is brewed with water, it has almost no bitterness and can be enjoyed by anyone. Gion Tsujiri's cold-brewed sencha is steamed slightly longer than regular sencha, resulting in finer tea leaves that can be extracted in as little as 20 minutes. It is a popular tea at Gion Tsujiri that you'll want to keep stocked in your refrigerator during the hot summer.

*Please note that individual packaging is not provided for each bag.

https://x.gd/P4N2R

Cold Brewed Hojicha (Tea Bags) - 20 bags

Developed over approximately one year, this "cold-brewed hojicha" is a proud product made with Gion Tsujiri's unique roasting method and adjusted tea leaf parts. Despite being cold-brewed, it slowly releases a fragrant aroma like that from hot water, with a moderate richness and a refreshing finish that leaves a pleasant aftertaste. This fragrant hojicha can be brewed in about 2 hours with cold water.

https://x.gd/dEBnp

Gyokuro Tea Bags

Gyokuro is characterized by its syrupy sweetness and umami that spreads in the mouth. Tea leaves grown in shaded fields turn a deep green and emit a unique aroma called "okika."

https://x.gd/ncNDM

Kabusecha Tea Bags

A flavor that enjoys both the sweetness similar to Gyokuro and the refreshing taste of Sencha. Kabusecha has the flavors of both Gyokuro and Sencha, so it can be enjoyed at high temperatures or slightly lower temperatures.

https://x.gd/kG3iw

Genmaicha Tea Bags

A harmonious blend of the fragrant aroma of roasted brown rice and sencha. Compared to sencha, it has a lighter taste and can be enjoyed in any situation, such as upon waking or with meals.

https://x.gd/Zl6xB

Individually Packaged, Single-Serving "Stick Matcha" - 10 sticks

A very popular stick matcha that allows you to easily enjoy matcha in any situation. Each individual packet contains 2g, enough for one serving, so you can easily enjoy authentic matcha with hot water and a whisk even when traveling or out and about.

https://x.gd/Bmugn

Rich umami, hot or cold.

Ippin Set "Tea" Brewing Arrangement

It's essential to have cold brewed tea on hand for hydration during the intense summer heat.

The "Kabusecha," "Sencha," and "Genmaicha" in the "Summer Lucky Bag ~Ippin Set~" can also be enjoyed by brewing them a little stronger and serving them chilled with ice in a glass.

On the other hand, in summer, the body can get cold from overly strong air conditioning. In such cases, brew the sencha at the recommended 75°C or genmaicha at 95°C for a comforting cup to warm your body.

2026 Limited Edition "Commemorative Novelty"

The Komagata lanterns that faintly glow in the dark are a symbol of the Gion Matsuri eve festival. This original design, in collaboration with "Kyoto Font," evokes the excitement of Kyoto streets filled with the sounds of "Konkonchiki-chin, Konchikichin" and the light of lanterns.

As a special novelty unique to Gion Tsujiri, whose main store is located at the foot of Yasaka Shrine, we have prepared a "Heat-resistant Handy Clear Bottle 500mL" and "Tenugui."

Enjoy the solemn and gorgeous festival atmosphere at home.

Original Gion Tsujiri "Heat-resistant Handy Clear Bottle 500mL"

A lightweight 500mL clear bottle with a handle for easy portability. Its heat resistance allows it to be used with hot beverages, accompanying your daily tea time regardless of the season. Its slim shape fits neatly into bags, making it perfect for carrying cold tea as a companion for summer outings! It features a spout that is easy to drink from at 360°, and a lid with a gasket to prevent leaks.

Original Gion Tsujiri "Tenugui"

A popular item as a commemorative gift for Gion Matsuri, the "tenugui." This tenugui is provided in an original Gion Tsujiri design. The size is 34cm wide x 90cm long.

About "Kyoto Font"

A co-creation art project by artists with disabilities, welfare facilities, and the designer team at Takara Supply Communications. Based on the original artwork of the artists, designers at Takara Supply Communications develop design data that is easy to use for various purposes. It is a sustainable and inclusive initiative where a portion of the usage fees is returned to the artists through use by companies, local governments, and individuals. It contributes to expanding social participation opportunities for people with disabilities, revitalizing communities, and enhancing the value of local companies, thereby promoting Kyoto together with the region.

https://www.takara-sc.co.jp/kyoto_font/

<Inquiries from General Customers>

Gion Tsujiri Co., Ltd.

573-3 Minamigawa, Gion-cho, Higashiyama-ku, Kyoto City, 605-0074

Phone: 075-525-1122

Reception Hours: 10:00 - 16:00 (Closed Saturdays, Sundays, national holidays, and year-end/New Year holidays from Dec 25 to Jan 4)

About Gion Matsuri

The magnificent and gorgeous Gion Matsuri is a festival of Yasaka Shrine with a tradition of 1,100 years.

Formerly known as Gion Goryo-e, it began in 869 (Jogan 11) when an epidemic broke out in the capital and throughout Japan. At the Emperor's command, 66 spears were erected, corresponding to the number of provinces at the time, and portable shrines were sent from Gion Shrine to Gion-sen-en to pray for the removal of calamities.

Gion Matsuri begins with "Kippuiri" on July 1st and concludes with "Ekijinja Nagoshi Matsuri" on the 31st, with various Shinto rituals and events taking place over the course of one month.

Quoted from: Official website of Yasaka Shrine (https://www.yasaka-jinja.or.jp/event/gion/#sec01)

Gion Tsujiri, whose main store is located on the approach to Yasaka Shrine, belongs to the "Miyamotogumi," a group whose successive heads lead the portable shrines with sacred treasures, and participates in many Shinto rituals and events, serving at the annual festival.

About Gion Tsujiri

Delivering the finest Japanese tea from the land of Gion, Kyoto.

Gion Tsujiri's history began in 1860 (Man'en 1).

The family name was "Tsujiri," taken from the name of the first generation, Tsuji Jiueimon, and the business of manufacturing and selling Uji tea began in Uji Village, Yamashiro Province (present-day Uji City, Kyoto Prefecture).

Later, it was renamed "Gion Tsujiri" to establish its roots in Gion, Kyoto.

In addition, Gion Tsujiri, pursuing the umami of tea in line with the times, opened the Japanese tea specialty tea house "Saryo Tsujiri" in 1978. They develop and offer high-quality matcha sweets made with luxurious amounts of tea.

In October 2023, "Bubul," a new brand specializing in "momicha" (kneaded tea) such as Gyokuro, Sencha, and Hojicha, was born at Kyoto Station.

We will deliver moments of joy brought by tea to many people.

FACT BOX

  • Source: PR TIMES
  • Category: 商品情報