Gion Tsujiri Official Online Shop's "Tea" Category Best-Selling "Mizudashi Sencha" Now Available as a 1-Week Trial Set! Sales Begin July 1 (Wed)

Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director: Masaaki Miyoshi), founded in 1860 and delivering the rich flavors and enjoyment of Japanese tea from Kyoto's Gion district, is pleased to announce that a 1-week trial set of its "Mizudashi Sencha," the No. 1 seller in the "Tea" category on the Gion Tsujiri official online shop, will be available for purchase starting July 1 (Wed) on the online shop and at select directly managed stores.

※1: Reporting period: April 2025 - March 2026

"Mizudashi Sencha" is a beloved "everyday reward tea" that combines deliciousness with ease of preparation, enjoyable not only in the hot season but year-round.

With summers becoming increasingly extreme, we wanted to share its appeal with even more people, leading to the creation of the "Mizudashi Sencha 1 WEEK Trial Set," which includes a Gion Tsujiri original bottle and arrangement recipes.

For details, please visit the Mizudashi Sencha Special Feature page (https://x.gd/4iM4i).

No. 1 seller in the "Tea" category on the Gion Tsujiri official online shop!

About the appeal of "Mizudashi Sencha," which can be brewed deliciously in just 20 minutes, recommended for the summer season.

This tea bag type "Mizudashi Sencha" allows for the extraction of tea leaf components in a short time and is ideal to keep on hand for staying healthy during this season. Due to the tea-making process unique to a long-established tea house, one tea bag can extract thoroughly, resulting in a higher catechin content compared to PET bottles※2, allowing you to enjoy an authentic taste with ease.

※2: Survey by Kyoto Consumer Affairs Research Center

Furthermore, while it typically takes 3-4 hours to enjoy regular sencha as a cold brew, Gion Tsujiri's "Mizudashi Sencha" can be brewed deliciously in just 20 minutes, making its ease of use one of the reasons for its popularity.

As an arrangement recipe, mix "Mizudashi Sencha" with honey, lemon juice, and simple syrup, stir well in a glass, and you'll have a refreshing drink with added citrus zest and a hint of sweetness!

It's an excellent choice for unexpected guests, as authentic cold sencha can be made simply by brewing with water.

Regular products are available in sizes from 5g x 7 tea bags (810 yen including tax) to a value pack of 5g x 30 tea bags (2,376 yen including tax).

Why not stay hydrated deliciously this summer by adjusting the capacity to suit your lifestyle, whether for family or for yourself?

1-Week Mizudashi Sencha Set with Bottle

Product Name: "1-Week Mizudashi Sencha Set with Bottle"

Sales Period: July 1, 2026 - *Starting early July at directly managed stores

Product Price: 1,350 yen (tax included) per set

Sales Locations: Gion Tsujiri Online Shop

Gion Tsujiri Gion Main Store / Kyoto Station Hachijoguchi Store

Saryo Tsujiri Daimaru Shinsaibashi Store / Daimaru Tokyo Store

Product Details Site: https://x.gd/rItf1

*Products will be packed together in a shipping cardboard box. *Gift wrapping and labeling not available. Limited quantity. Limited time offer.

○ Mizudashi Sencha (Tea Bags) - 7 Bags

A "cold brew green tea" that quenches your thirst on a hot summer day. Since it's brewed with water, it has almost no bitterness and can be enjoyed by anyone.

Gion Tsujiri's Mizudashi Sencha is steamed slightly longer than regular sencha, resulting in finer tea leaves that can be brewed in as little as 20 minutes. You can also enjoy a second infusion by adding more water.

○ Gion Tsujiri Original Cold Tea Bottle 350ml

A dedicated cold tea bottle with an inner lid, safe to use even with ice.

The simple and stylish clear bottle features the "Gion Tsujiri" and "Saryo Tsujiri" logos.

The lid has a gasket, making it leak-resistant.

*Made in Japan. *Not dishwasher safe.

<Contact for General Inquiries>

Gion Tsujiri Co., Ltd.

573-3 Minamigawa, Gionmachi, Higashiyama-ku, Kyoto City, 605-0074

Phone: 075-525-1122

Reception Hours: 10:00 - 16:00 (Excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays from December 25 to January 4)

About Gion Tsujiri

Delivering the finest tea from the Gion district of Kyoto.

Gion Tsujiri's history dates back to 1860 (Man'en 1).

The business name was "Tsujiri," taken from the founder Tsuji Emon's name,

and began with the manufacturing and sale of Uji tea in Uji Village, Yamashiro Province (present-day Uji City, Kyoto Prefecture).

Later, it was renamed "Gion Tsujiri" to reflect its roots in Kyoto's Gion district.

In addition, Gion Tsujiri, pursuing the essence of tea in line with the times, opened the Japanese tea specialty tea house "Saryo Tsujiri" in 1978. They develop and offer high-quality matcha sweets made with generous amounts of tea.

In October 2023, "Buburu" was launched at Kyoto Station as a new brand specializing in "momicha" (rolled tea) such as gyokuro, sencha, and hojicha.

We aim to deliver moments of "joy" brought by tea to many people.