"Buburu" Souvenir Tea Category No.1* "Tea You Want to Drink Every Day" Series Now Available in Tea Canisters!

*Based on the company's own sales data from January to April 2026.

On Wednesday, June 10, 2026, Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; President: Masaaki Miyoshi), founded in 1860 and delivering the rich flavor and enjoyment of tea from Kyoto's Gion district, will begin selling tea bags in canisters from its hand-rolled tea specialty store "Buburu." This product aims to help customers find "the tea they want to drink every day" and enjoy tea as a daily part of their lives.

During this season of drastic temperature changes and difficult physical adjustment, the new "Buburu" brand introduces tea bags in canisters that gently accompany daily life and help regulate one's mood, as "tea you want to drink every day" that stays true to the natural flavor of tea.

This series, previously launched in single-bag packs, has already become a popular item at Buburu stores, and the new 7-bag canister version is a highly anticipated addition. With a clean taste, soft aftertaste, and a lingering aroma that quietly spreads in the mouth, the series offers 5 varieties that can be chosen according to daily moods and times, making comparison drinking enjoyable.

As a hand-rolled tea specialty store, this product expresses the experiential value born from savoring tea. It aims to help customers find "a cup that suits them" from among the many types of tea, which will eventually grow into "their daily tea" and then "their usual Buburu."

To support this experience, the series adopts a tagging design that visualizes "Found! My preferred tea." It is recommended not only for home use but also as a Kyoto souvenir or a small gift.

-Product Information-

Sales Start Date: Wednesday, June 10, 2026

Contents: 7 bags per pack

Sales Price: 1,188 yen each (tax included)

Shelf Life: Gyokuro / 6 months

Sencha, Hojicha, Japanese Black Tea, Japanese Oolong Tea / 1 year

Product Name: First Flush Umami Gyokuro

First Flush Umami Gyokuro

#A moment to savor tranquility #A cup that soaks into the heart

#Harmonize your mind with smoothness

Gyokuro grown by shading tender new shoots, slowly drawing out its umami.

A mellow richness and deep aftertaste spread.

■Recommended brewing method: Water volume: 100ml / Water temperature: 50°C / Steeping time: 180 seconds

■Region/Variety: Yabukita, Saemidori, Samidori (Kyoto Prefecture)

Product Name: Rare Variety Sencha "Asanoka"

Rare Variety Sencha

#A cup that clears the mind #Refresh with natural fragrance

In pursuit of a flavor you want to drink every day, we arrived at a contracted tea garden for the rare variety "Asanoka" in Kagoshima Prefecture.

A carefully crafted sencha that retains only the soft natural sweetness without bitterness.

■Recommended brewing method: Water volume: 150ml / Water temperature: 90°C / Steeping time: 90 seconds

■Region/Variety: Asanoka (Kagoshima Prefecture)

*As of June 10, 'Rare Variety Sencha "Asanoka"' is available as new tea. The product mentioned above is scheduled to go on sale from late June.

Product Name: Light Roasted Stem Hojicha

Light Roasted Stem Hojicha

#Deep breath of aroma #A cup that warms the heart

#Take a breath and restart

A hojicha made from tea stems that retain many umami components, finished with a light roast that enhances the aroma, offering a soft sweetness.

■Recommended brewing method: Water volume: 150cc / Water temperature: 95°C / Steeping time: 90 seconds

■Region/Variety: Yabukita, Okumidori, Okuyutaka (Shizuoka Prefecture, Kagoshima Prefecture)

Product Name: Japanese Black Tea from Gokase Highlands, Miyazaki

Japanese Black Tea from Gokase Highlands, Miyazaki

#Wrapped in a gorgeous aroma #A cup that relaxes the heart #A calm and gentle time

Japanese black tea born in the misty environment of the Gokase Highlands in Miyazaki.

A gorgeous aroma and gentle sweetness spread.

■Recommended brewing method: Water volume: 150cc / Water temperature: 95°C / Steeping time: 120 seconds

■Region/Variety: Koshun, Benihikari (Miyazaki Prefecture)

Product Name: Japanese Oolong Tea - Slightly Oxidized

Japanese Oolong Tea -Slightly Oxidized

#Switch your mood with aroma #A lightly fulfilling cup #A small margin in daily life

A rare golden-colored oolong tea in Japan. It features a fruity aroma from slight oxidation and a complex flavor born from a blend of 4 varieties.

■Recommended brewing method: Water volume: 150cc / Water temperature: 95°C / Steeping time: 120 seconds

■Region/Variety: Minamisayaka, Tsuyuhikari, Takachiho, Koshun (Miyazaki Prefecture)

About Buburu

Challenging a new form of "hand-rolled tea" rather than "matcha (tencha)"

To provide the forefront of diverse tea flavors and aromas, unrivaled in the world, "Buburu," the third new brand of "Gion Tsujiri," was born at Kyoto Station in October 2023.

Adopting "Bubu," the Kyoto dialect word for tea, and turning it into an experience, i.e., "Buburu" (verb), it pioneers a style of "enjoying tea in a way that suits your own lifestyle" in addition to drinking and eating, aiming to regulate people's minds and bodies through the tea that is always by their side.

About Gion Tsujiri

Delivering the authentic taste of tea from Kyoto's Gion district.

The history of Gion Tsujiri dates back to 1860 (Manen 1st year).

Taking the shop name "Tsujiri" from the name of the first generation, Tsujiriemon,

it began with the manufacturing and sale of Uji tea in Uji Village, Yamashiro Province (present-day Uji City, Kyoto Prefecture).

Later, as it established its base in Kyoto's Gion, it was renamed "Gion Tsujiri."

Also pursuing the umami of Uji tea in line with the times, Gion Tsujiri opened "Tsujiri" in 1978.

It develops and provides high-quality matcha sweets that lavishly use matcha.

In October 2023, "Buburu" was born at Kyoto Station as a new brand specializing in hand-rolled teas such as gyokuro, sencha, and hojicha.

We will continue to deliver the joyful moments that tea brings to many people.