Gion Tsujiri Relaunches 'Matcha Castella' on May 20, 2026
Gion Tsujiri will relaunch its 'Matcha Castella' on May 20, 2026, available at its official online shop and six directly managed stores. Priced at 1,566 yen (tax included), this premium product combines the company's finest matcha with the traditional baking techniques of an established Nagasaki castella manufacturer to achieve an exquisitely moist and fluffy texture.
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- 📰 Published: May 20, 2026 at 20:22
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Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Masaaki Miyoshi), a company founded in 1860 that has been delivering the rich flavors and joy of tea from Gion, Kyoto, will relaunch its 'Matcha Castella', infused with premium matcha, on May 20, 2026 (Wednesday). The product will be available through its official online shop and across all six directly managed stores. With its refined aroma, vibrant color, and exceptional texture, this product is confidently offered to customers who have been awaiting its return, boasting an ultimate 'moist' and 'fluffy' experience.
A vibrant dark green color and mellow aroma. The 'Matcha Castella', reflecting the charm of matcha, has evolved into a more premium taste.
The 'Matcha Castella' is generously infused with premium matcha carefully selected by Gion Tsujiri and meticulously baked by a long-established confectionery inheriting traditional methods. To highlight the dark green color of the matcha, every ingredient is carefully considered, including the use of eggs from chickens raised on a sweet potato diet. Furthermore, by uniquely blending flour optimized for castella, a satisfyingly substantial texture is achieved alongside a fluffy mouthfeel. With a single bite, a gentle sweetness spreads out. The sugar ratio has been repeatedly adjusted to harmonize perfectly with the rich flavor of the matcha, leaving a moist and elegant aftertaste. Additionally, through the unique 'awakiri' (bubble-cutting) technique of Nagasaki castella, artisans adjust the dough to a uniform texture, creating a delicate, beautiful cross-section and a smooth, melting sensation in the mouth. It is a single slice woven from the deep aroma of matcha and artisan craftsmanship. The rich flavor that fills the mouth promises a moment of heartfelt relaxation.
A traditional confectionery suitable for gifting.
Castella was introduced to Nagasaki from Portugal at the end of the Muromachi period. Over the eras, it has been refined to suit Japanese palates, achieving a moister and more delicate taste, and passed down as 'Nagasaki Castella'. At Gion Tsujiri's cafe brand, Saryo Tsujiri, the flavor of 'Matcha Castella' has been offered for many years through items like castella parfaits. Its fluffy, moist texture and the elegantly lingering matcha aftertaste make it highly recommended not only for special tea times at home but also as a thoughtful gift for loved ones.
Product Information
Product Name: Matcha Castella (185g)
Price: 1,566 yen (tax included)
Launch Date: May 20, 2026 (Wednesday)
Available Stores: Gion Tsujiri / Saryo Tsujiri directly managed stores
- Gion Main Store
- Kyoto Station Hachijo-guchi Store
- JR Kyoto Isetan Store
- Daimaru Shinsaibashi Store
- Tokyo Skytree Solamachi Store
- Daimaru Tokyo Store
- Online Shop
https://x.gd/MfkHO
Development Background — The 'Authentic Matcha Castella' born from the encounter between Gion Tsujiri's 'genuine' matcha and a veteran castella manufacturer.
What Gion Tsujiri has cherished for years is the aroma, umami, and rich aftertaste inherent in matcha. They desired to fully infuse these charms into the relaunched castella.
This desire led them to bake the product alongside a long-established manufacturer in the home of castella. By combining the matcha quality continually refined as a Japanese tea specialty store with the techniques of castella artisans passed down over generations, the beauty of matcha is expressed within a 'fluffy' and 'moist' mouthfeel. With every bite, the deep aroma and gentle sweetness of matcha spread, resulting in the completion of an 'Authentic Matcha Castella'.
About Gion Tsujiri
Delivering the finest tea from Gion, Kyoto.
The history of Gion Tsujiri began in 1860 (the first year of Man'en).
Taking the trade name 'Tsujiri' from the name of the founder, Tsuji Riemon, the business started with the manufacturing and sales of Uji tea in Uji Village, Yamashiro Province (now Uji City, Kyoto Prefecture).
Continuously pursuing the umami of Uji tea in line with the times, Gion Tsujiri opened the Uji tea specialty cafe 'Saryo Tsujiri' in 1978. The company develops and serves high-quality matcha sweets generously using tea.
In October 2023, a new brand specializing in rolled tea (such as gyokuro, sencha, and hojicha) called 'Buburu' was launched at Kyoto Station.
The company will continue to deliver moments of 'joy' brought by tea to many people.
A vibrant dark green color and mellow aroma. The 'Matcha Castella', reflecting the charm of matcha, has evolved into a more premium taste.
The 'Matcha Castella' is generously infused with premium matcha carefully selected by Gion Tsujiri and meticulously baked by a long-established confectionery inheriting traditional methods. To highlight the dark green color of the matcha, every ingredient is carefully considered, including the use of eggs from chickens raised on a sweet potato diet. Furthermore, by uniquely blending flour optimized for castella, a satisfyingly substantial texture is achieved alongside a fluffy mouthfeel. With a single bite, a gentle sweetness spreads out. The sugar ratio has been repeatedly adjusted to harmonize perfectly with the rich flavor of the matcha, leaving a moist and elegant aftertaste. Additionally, through the unique 'awakiri' (bubble-cutting) technique of Nagasaki castella, artisans adjust the dough to a uniform texture, creating a delicate, beautiful cross-section and a smooth, melting sensation in the mouth. It is a single slice woven from the deep aroma of matcha and artisan craftsmanship. The rich flavor that fills the mouth promises a moment of heartfelt relaxation.
A traditional confectionery suitable for gifting.
Castella was introduced to Nagasaki from Portugal at the end of the Muromachi period. Over the eras, it has been refined to suit Japanese palates, achieving a moister and more delicate taste, and passed down as 'Nagasaki Castella'. At Gion Tsujiri's cafe brand, Saryo Tsujiri, the flavor of 'Matcha Castella' has been offered for many years through items like castella parfaits. Its fluffy, moist texture and the elegantly lingering matcha aftertaste make it highly recommended not only for special tea times at home but also as a thoughtful gift for loved ones.
Product Information
Product Name: Matcha Castella (185g)
Price: 1,566 yen (tax included)
Launch Date: May 20, 2026 (Wednesday)
Available Stores: Gion Tsujiri / Saryo Tsujiri directly managed stores
- Gion Main Store
- Kyoto Station Hachijo-guchi Store
- JR Kyoto Isetan Store
- Daimaru Shinsaibashi Store
- Tokyo Skytree Solamachi Store
- Daimaru Tokyo Store
- Online Shop
https://x.gd/MfkHO
Development Background — The 'Authentic Matcha Castella' born from the encounter between Gion Tsujiri's 'genuine' matcha and a veteran castella manufacturer.
What Gion Tsujiri has cherished for years is the aroma, umami, and rich aftertaste inherent in matcha. They desired to fully infuse these charms into the relaunched castella.
This desire led them to bake the product alongside a long-established manufacturer in the home of castella. By combining the matcha quality continually refined as a Japanese tea specialty store with the techniques of castella artisans passed down over generations, the beauty of matcha is expressed within a 'fluffy' and 'moist' mouthfeel. With every bite, the deep aroma and gentle sweetness of matcha spread, resulting in the completion of an 'Authentic Matcha Castella'.
About Gion Tsujiri
Delivering the finest tea from Gion, Kyoto.
The history of Gion Tsujiri began in 1860 (the first year of Man'en).
Taking the trade name 'Tsujiri' from the name of the founder, Tsuji Riemon, the business started with the manufacturing and sales of Uji tea in Uji Village, Yamashiro Province (now Uji City, Kyoto Prefecture).
Continuously pursuing the umami of Uji tea in line with the times, Gion Tsujiri opened the Uji tea specialty cafe 'Saryo Tsujiri' in 1978. The company develops and serves high-quality matcha sweets generously using tea.
In October 2023, a new brand specializing in rolled tea (such as gyokuro, sencha, and hojicha) called 'Buburu' was launched at Kyoto Station.
The company will continue to deliver moments of 'joy' brought by tea to many people.
FAQ
What is the price and size of Gion Tsujiri's Matcha Castella?
It is priced at 1,566 yen (tax included) for 185g.
Where can I purchase it?
It can be purchased at their official online shop and six directly managed stores, including the Gion Main Store and Tokyo Skytree Solamachi Store.
What is unique about its manufacturing process?
It utilizes the traditional Nagasaki castella 'awakiri' technique to create a finely textured, moist, and fluffy dough.