Rare "Asanoka" New Tea Appears, Available "Only Now, Only Here"!
Gion Tsujiri's new brand "Buburu" is launching a limited-time offer of rare "Asanoka" new tea bags. Available until late June at Kyoto Station, these teas offer a fresh and invigorating taste, perfect for daily enjoyment or as a souvenir.
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- 📰 Published: May 14, 2026 at 03:41
- 🔍 Collected: May 13, 2026 at 19:02
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May 13, 2026 (Wednesday) – Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Masaaki Miyoshi), founded in 1860 and delivering the rich taste and enjoyment of Japanese tea from Kyoto's Gion, is launching a new brand "Buburu." In the refreshing green season of May, they will offer seasonal new tea bag products, available only at this location for a limited time until late June.
As a new brand from a long-established tea company, they deliver a groundbreaking taste that redefines the image of new tea.
"Buburu" intentionally focuses on "Momicha" (kneaded teas such as sencha, gyokuro, hojicha, genmaicha) rather than the popular "Matcha (Tencha)." This is made possible by the knowledge and techniques unique to a long-established company, allowing them to differentiate based on the tea leaf material, thereby pioneering a new market. The carefully selected tea leaves are chosen to have a taste that makes you "want to drink it every day."
Among these, the season of deep green is the time for "new tea," which can be enjoyed only once a year. They use naturally derived sencha that you'll want to drink heartily every day. It has a youthful and refreshing taste that seems to heal the summer heat and daily fatigue.
To achieve this taste, they arrived at a contract tea garden for the rare "Asanoka" variety in Kagoshima Prefecture.
The brilliance of the new buds, which have overcome the winter cold in vast grounds, seems to bring moisture to us living in the modern age.
Located immediately near the Shinkansen Central Exit of Kyoto Station (Asty Kyoto 2F, within JR Tokai Kyoto Station), its functionality as a shopping spot for visitors to Kyoto and those departing from Kyoto is outstanding.
The new tea in the original Buburu tea can is also ideal as a unique "new Kyoto souvenir."
Please stop by at this opportunity.
Product Information
Product Name: Rare Sencha Asanoka Tea Bags in Original Tea Can (New Tea)
We have packed Asanoka new tea bags into an original tea can based on gray, one of Buburu's concept colors.
It contains 8 tea bags that can be easily brewed, making it perfect for daily use or as a gift for loved ones.
■ Sales Price: 1,620 yen (tax included)
■ Contents: 3g x 8 bags
Product Name: Rare Sencha Asanoka Tea Bags (New Tea)
"Asanoka New Tea" is now available in the Buburu tea bag series, which features fun tag-like designs and comes in single bags. Enjoy the refreshing taste that can only be savored at this time of year, in a tea bag. Since it's individually packaged, it's recommended as a small gift or for those who want to try it.
■ Sales Price: 200 yen (tax included)
■ Contents: 3g x 1 bag
About Buburu
Intentionally challenging new forms of "Momicha" rather than "Matcha (Tencha)"
"Buburu," the third new brand of "Gion Tsujiri," was born in Kyoto Station in October 2023 to provide the forefront of diverse tastes and aromas of tea, unparalleled worldwide.
Adopting "Bubu," which means tea in Kyoto dialect, and making it an experience, i.e., "Buburu" (verb), they aim to pioneer a style of "enjoying tea that suits one's own lifestyle," in addition to drinking and eating, and to soothe people's minds and bodies with "tea" that is always by their side.
About Gion Tsujiri
The history of Gion Tsujiri began in 1860 (Man'en 1st year).
The trade name was changed to "Tsujiri" after the founder, Riemon Tsujiri,
and they started manufacturing and selling Uji tea in Yamashiro Province Uji Village (present-day Uji City, Kyoto Prefecture).
Later, it was renamed "Gion Tsujiri" because its foundation was in Gion, Kyoto.
As a new brand from a long-established tea company, they deliver a groundbreaking taste that redefines the image of new tea.
"Buburu" intentionally focuses on "Momicha" (kneaded teas such as sencha, gyokuro, hojicha, genmaicha) rather than the popular "Matcha (Tencha)." This is made possible by the knowledge and techniques unique to a long-established company, allowing them to differentiate based on the tea leaf material, thereby pioneering a new market. The carefully selected tea leaves are chosen to have a taste that makes you "want to drink it every day."
Among these, the season of deep green is the time for "new tea," which can be enjoyed only once a year. They use naturally derived sencha that you'll want to drink heartily every day. It has a youthful and refreshing taste that seems to heal the summer heat and daily fatigue.
To achieve this taste, they arrived at a contract tea garden for the rare "Asanoka" variety in Kagoshima Prefecture.
The brilliance of the new buds, which have overcome the winter cold in vast grounds, seems to bring moisture to us living in the modern age.
Located immediately near the Shinkansen Central Exit of Kyoto Station (Asty Kyoto 2F, within JR Tokai Kyoto Station), its functionality as a shopping spot for visitors to Kyoto and those departing from Kyoto is outstanding.
The new tea in the original Buburu tea can is also ideal as a unique "new Kyoto souvenir."
Please stop by at this opportunity.
Product Information
Product Name: Rare Sencha Asanoka Tea Bags in Original Tea Can (New Tea)
We have packed Asanoka new tea bags into an original tea can based on gray, one of Buburu's concept colors.
It contains 8 tea bags that can be easily brewed, making it perfect for daily use or as a gift for loved ones.
■ Sales Price: 1,620 yen (tax included)
■ Contents: 3g x 8 bags
Product Name: Rare Sencha Asanoka Tea Bags (New Tea)
"Asanoka New Tea" is now available in the Buburu tea bag series, which features fun tag-like designs and comes in single bags. Enjoy the refreshing taste that can only be savored at this time of year, in a tea bag. Since it's individually packaged, it's recommended as a small gift or for those who want to try it.
■ Sales Price: 200 yen (tax included)
■ Contents: 3g x 1 bag
About Buburu
Intentionally challenging new forms of "Momicha" rather than "Matcha (Tencha)"
"Buburu," the third new brand of "Gion Tsujiri," was born in Kyoto Station in October 2023 to provide the forefront of diverse tastes and aromas of tea, unparalleled worldwide.
Adopting "Bubu," which means tea in Kyoto dialect, and making it an experience, i.e., "Buburu" (verb), they aim to pioneer a style of "enjoying tea that suits one's own lifestyle," in addition to drinking and eating, and to soothe people's minds and bodies with "tea" that is always by their side.
About Gion Tsujiri
The history of Gion Tsujiri began in 1860 (Man'en 1st year).
The trade name was changed to "Tsujiri" after the founder, Riemon Tsujiri,
and they started manufacturing and selling Uji tea in Yamashiro Province Uji Village (present-day Uji City, Kyoto Prefecture).
Later, it was renamed "Gion Tsujiri" because its foundation was in Gion, Kyoto.