【New Product】Soft, Fluffy, Melty. Enveloping Happiness. Gion Tsujiri's First "Matcha Nama Daifuku" to be Released on May 11 (Mon) at 12:00 PM
Gion Tsujiri, a long-established tea house in Kyoto, is launching "Matcha Nama Daifuku," a new Japanese sweet that pursues the rich flavor and aroma of Uji matcha, available from May 11. Developed in collaboration with a daifuku manufacturer with over 40 years of history, it features a multi-layered taste of matcha bean paste, matcha cream, and domestic mochi dough. It will be sold on the official online shop and at select direct stores.
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- 📰 Published: May 11, 2026 at 19:10
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Kyoto, Japan – Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Masaaki Miyoshi), founded in 1860 and delivering the rich taste and enjoyment of tea from Gion, Kyoto, is pleased to announce the release of its new Japanese sweet, "Matcha Nama Daifuku." This product allows you to enjoy the umami and aroma of Uji matcha and a melting texture all at once. General sales will commence on May 11 (Monday) at 12:00 PM via the official online shop and select directly managed stores.
See Details
Uji Matcha, An (bean paste), Mochi—all are protagonists.
The melting texture of "Nama Daifuku" achieved by Gion Tsujiri, a tea house in Gion, Kyoto.
Gion Tsujiri, a tea house with its main store in Gion, Kyoto, has been dedicated to matcha for over 165 years. The newly developed "Matcha Nama Daifuku" is a product that, based on this expertise, pursues the enjoyment of matcha's charm in "layered tastes within a single bite."
For its development, Gion Tsujiri partnered with a daifuku mochi manufacturer with over 40 years of history.
By combining the techniques of the tea house and the mochi artisans, a unique Gion Tsujiri Nama Daifuku was born, perfected not only in its commitment to ingredients but also in its "single form."
This product uses their proud Uji matcha, ground with a stone mill. To ensure that its umami and aroma are not lost, it possesses a rare value of only 40g per hour. To maximize its rich umami and aroma, it is luxuriously used in both the "Special Matcha An" (matcha bean paste) cooked exclusively for daifuku, and the "Special Matcha Cream" with a gently melting texture.
Taking a bite, the first thing you feel is the deep richness of the matcha an.
Then, the cream hidden in the center smoothly melts, and the soft sweetness and lingering aftertaste of matcha spread gently.
It's not just about "matcha intensity," but rather a layered transition of astringency, sweetness, and aroma—
You can savor an unprecedented, three-dimensional taste of Uji matcha.
Wrapping this flavor is a domestic mochi dough characterized by its firm elasticity. It stretches softly and soon naturally melts with the an and cream, enhancing the true delight unique to "Nama Daifuku."
As the texture melts away, the lingering matcha flavor gently spreads, making you instinctively reach for another one—
Enjoy this "just right luxury" that accompanies both everyday and special moments.
Product Information
Matcha Nama Daifuku (6 pieces)
■ Contents: 6 pieces
■ Price: 2,300 yen (tax included)
■ Box size: H33mm x W162mm x D110 mm
■ Release date: May 11 (Monday)
■ Expiration date: 10 days frozen, 48 hours after thawing
■ Sales locations:
▼ Official Online Shop Sales start from 12:00 PM
https://x.gd/ekmg4
▼ Select Directly Managed Stores
Gion Tsujiri Gion Honten, Daimaru Shinsaibashi Store,
Saryo Tsujiri Kyoto Isetan Store
Special ingredients chosen to be "Nama Daifuku."
Uji matcha, carefully ground with a stone mill in limited quantities of only 40g per hour, so that its umami and aroma are not lost.
Matcha an, made from light-flavored beans, is carefully prepared from cooking to kneading to enhance its rich flavor. The artisan's skill in discerning subtle temperature differences brings out the vibrant deep green and profound flavor inherent in matcha.
Wrapped in that an is matcha cream made with Hokkaido raw milk. It offers a smooth texture and rich milky richness. Along with a gentle sweetness, the rich aroma of matcha layers, leaving a lingering aftertaste.
Chewy and moist. Fine-textured daifuku dough.
Artisans from a daifuku mochi manufacturer with over 40 years of history bring out the rustic umami of domestic mochi rice, sensing the nuances of temperature and humidity, to achieve the best texture for that day.
Gently stretching elasticity and a melting texture. The color of the matcha hidden within subtly shows through, making it beautiful to the eye, and each bite brings a sense of fulfillment. Yet, it's not too heavy, making you naturally reach for another, a light taste.
Accompanying both everyday and special moments. The choice of "just right luxury."
This product is delivered frozen, and you can enjoy its freshly made deliciousness by thawing it. It is perfect not only as a reward for yourself at home but also as a gift for loved ones, being a traditional Japanese sweet that also fits modern lifestyles.
Relax on a holiday afternoon. Or at the end of the day, during a moment of self-care. Enjoy a heart-soothing time with the depth of matcha.
【Announcement】Limited-time "Saryo Tsujiri Gion Honten" Tasting Campaign
At Saryo Tsujiri Gion Honten, from the sales start date of May 11 (Monday) until around late May, a "Matcha Nama Daifuku" tasting campaign will be held for customers who order menu items in the store.
Gion
See Details
Uji Matcha, An (bean paste), Mochi—all are protagonists.
The melting texture of "Nama Daifuku" achieved by Gion Tsujiri, a tea house in Gion, Kyoto.
Gion Tsujiri, a tea house with its main store in Gion, Kyoto, has been dedicated to matcha for over 165 years. The newly developed "Matcha Nama Daifuku" is a product that, based on this expertise, pursues the enjoyment of matcha's charm in "layered tastes within a single bite."
For its development, Gion Tsujiri partnered with a daifuku mochi manufacturer with over 40 years of history.
By combining the techniques of the tea house and the mochi artisans, a unique Gion Tsujiri Nama Daifuku was born, perfected not only in its commitment to ingredients but also in its "single form."
This product uses their proud Uji matcha, ground with a stone mill. To ensure that its umami and aroma are not lost, it possesses a rare value of only 40g per hour. To maximize its rich umami and aroma, it is luxuriously used in both the "Special Matcha An" (matcha bean paste) cooked exclusively for daifuku, and the "Special Matcha Cream" with a gently melting texture.
Taking a bite, the first thing you feel is the deep richness of the matcha an.
Then, the cream hidden in the center smoothly melts, and the soft sweetness and lingering aftertaste of matcha spread gently.
It's not just about "matcha intensity," but rather a layered transition of astringency, sweetness, and aroma—
You can savor an unprecedented, three-dimensional taste of Uji matcha.
Wrapping this flavor is a domestic mochi dough characterized by its firm elasticity. It stretches softly and soon naturally melts with the an and cream, enhancing the true delight unique to "Nama Daifuku."
As the texture melts away, the lingering matcha flavor gently spreads, making you instinctively reach for another one—
Enjoy this "just right luxury" that accompanies both everyday and special moments.
Product Information
Matcha Nama Daifuku (6 pieces)
■ Contents: 6 pieces
■ Price: 2,300 yen (tax included)
■ Box size: H33mm x W162mm x D110 mm
■ Release date: May 11 (Monday)
■ Expiration date: 10 days frozen, 48 hours after thawing
■ Sales locations:
▼ Official Online Shop Sales start from 12:00 PM
https://x.gd/ekmg4
▼ Select Directly Managed Stores
Gion Tsujiri Gion Honten, Daimaru Shinsaibashi Store,
Saryo Tsujiri Kyoto Isetan Store
Special ingredients chosen to be "Nama Daifuku."
Uji matcha, carefully ground with a stone mill in limited quantities of only 40g per hour, so that its umami and aroma are not lost.
Matcha an, made from light-flavored beans, is carefully prepared from cooking to kneading to enhance its rich flavor. The artisan's skill in discerning subtle temperature differences brings out the vibrant deep green and profound flavor inherent in matcha.
Wrapped in that an is matcha cream made with Hokkaido raw milk. It offers a smooth texture and rich milky richness. Along with a gentle sweetness, the rich aroma of matcha layers, leaving a lingering aftertaste.
Chewy and moist. Fine-textured daifuku dough.
Artisans from a daifuku mochi manufacturer with over 40 years of history bring out the rustic umami of domestic mochi rice, sensing the nuances of temperature and humidity, to achieve the best texture for that day.
Gently stretching elasticity and a melting texture. The color of the matcha hidden within subtly shows through, making it beautiful to the eye, and each bite brings a sense of fulfillment. Yet, it's not too heavy, making you naturally reach for another, a light taste.
Accompanying both everyday and special moments. The choice of "just right luxury."
This product is delivered frozen, and you can enjoy its freshly made deliciousness by thawing it. It is perfect not only as a reward for yourself at home but also as a gift for loved ones, being a traditional Japanese sweet that also fits modern lifestyles.
Relax on a holiday afternoon. Or at the end of the day, during a moment of self-care. Enjoy a heart-soothing time with the depth of matcha.
【Announcement】Limited-time "Saryo Tsujiri Gion Honten" Tasting Campaign
At Saryo Tsujiri Gion Honten, from the sales start date of May 11 (Monday) until around late May, a "Matcha Nama Daifuku" tasting campaign will be held for customers who order menu items in the store.
Gion