New from Gion Tsujiri's 'Buburu': 'Today's Tea', Choose According to Your Mood!
Kyoto's historic tea company Gion Tsujiri is launching 'Today's Tea', an assorted 5-pack tea bag set from its 'Buburu' brand, designed for daily enjoyment and available starting April 10, 2026.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 20:04
- 🔍 Collected: April 11, 2026 at 00:25 (4h 21m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 02:47 (218h 21m after Collected)
On Friday, April 10, 2026, Gion Tsujiri Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture; President: Masaaki Miyoshi), founded in 1860 and delivering the rich taste and joy of tea from Gion, Kyoto, will begin selling 'Today's Tea'. This product is a 5-pack tea bag set from the company's steeped tea (teas like sencha and hojicha) specialty store 'Buburu', aimed at helping customers find the 'tea they want to drink every day' and enjoy tea regularly in their daily lives.
In this season when the new fiscal year begins and we prepare our minds for a new daily routine. Born from the steeped tea specialty store 'Buburu' as the 'tea you want to drink every day' that gently accompanies your daily life, these are tea bags closely aligned with the natural flavors inherent in tea. A clean mouthfeel, a soft aftertaste, and a lingering aroma that spreads quietly in your mouth. We have prepared a set of all 5 types that are fun to compare, which you can choose according to your daily mood and time.
As a steeped tea specialty store, this product, which expresses the experiential value born from tasting tea, aims to help you encounter the 'perfect cup for you' from among various teas, which will eventually grow into 'your daily tea' and then 'your usual Buburu'.
To support this experience, this series adopts a tagging design that visualizes 'I found it! My favorite tea'. The specification, which allows you to easily enjoy one cup at a time, is recommended not only for home use but also as a Kyoto souvenir or a small gift.
## Product Information
Sales Start Date: Friday, April 10, 2026
Content: Gyokuro, Sencha, Hojicha, Japanese Black Tea (Wakoucha), Japanese Oolong Tea, 1 pack each (5 bags in total)
Sales Price: 1,080 yen (tax included)
Shelf Life: Gyokuro/Sencha: 6 months; Hojicha/Japanese Black Tea/Japanese Oolong Tea: 1 year
In this season when the new fiscal year begins and we prepare our minds for a new daily routine. Born from the steeped tea specialty store 'Buburu' as the 'tea you want to drink every day' that gently accompanies your daily life, these are tea bags closely aligned with the natural flavors inherent in tea. A clean mouthfeel, a soft aftertaste, and a lingering aroma that spreads quietly in your mouth. We have prepared a set of all 5 types that are fun to compare, which you can choose according to your daily mood and time.
As a steeped tea specialty store, this product, which expresses the experiential value born from tasting tea, aims to help you encounter the 'perfect cup for you' from among various teas, which will eventually grow into 'your daily tea' and then 'your usual Buburu'.
To support this experience, this series adopts a tagging design that visualizes 'I found it! My favorite tea'. The specification, which allows you to easily enjoy one cup at a time, is recommended not only for home use but also as a Kyoto souvenir or a small gift.
## Product Information
Sales Start Date: Friday, April 10, 2026
Content: Gyokuro, Sencha, Hojicha, Japanese Black Tea (Wakoucha), Japanese Oolong Tea, 1 pack each (5 bags in total)
Sales Price: 1,080 yen (tax included)
Shelf Life: Gyokuro/Sencha: 6 months; Hojicha/Japanese Black Tea/Japanese Oolong Tea: 1 year