Kimuraya, the Creator of Anpan, Presents Its First Ice Cream Sweet: The New "Mushi Cake Ice Cream" Sandwiching Ice Cream in Traditional Mushi Cake
Ginza Kimuraya, the historic originator of anpan, will launch "Mushi Cake Ice Cream" exclusively at its Ginza main store on April 24, 2026. This new frozen dessert sandwiches rich Hokkaido milk ice cream inside their long-selling Mushi Cake.
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- 📰 Published: April 8, 2026 at 19:04
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 20:37 (298h 6m after Collected)
Ginza Kimuraya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Mitsunori Kimura), the originator of anpan founded in 1869 (Meiji 2), will release a new product, "Mushi Cake Ice Cream" (550 yen/tax included), exclusively at the Kimuraya Sohonten Ginza main store starting Friday, April 24, 2026.
This product is a new sensation sweet where the long-selling "Mushi Cake," developed in 1981 (Showa 56), is used as is without modification, with ice cream sandwiched in between and frozen.
While utilizing a traditional product that has been loved for about 45 years since its launch, we are entering the growing bread x ice cream sweet market as a historic bakery.
The ice cream uses an abundance of 100% Hokkaido milk, fresh cream, and Madagascar vanilla beans, resulting in a rich flavor that harmonizes with the gentle sweetness of the mushi cake.
Furthermore, we will hold a media tasting event on Wednesday, May 13, where you can sample this product. At this event, you can also taste Kimuraya's existing products and view the new packaging following the brand integration implemented on April 4 of this year. If you wish to participate, please apply using the form below.
▼ Tasting Event Application Form
https://forms.gle/LGB4nCJgUNNvgS8o6
■ The Expanding Bread-Ice Cream Market
▼ The Recent Bread-Ice Cream Market
In recent years, "frozen bread desserts" that cross the boundary between bread and ice cream have been expanding.
Lotte's "Melon Pan Ice Cream" appeared in 2011, and Seven Premium released "Melon Pan to Eat Cold" in 2021.
Furthermore, since 2023, a new sweets category of eating bread while frozen has been spreading, such as Hattendo's "Cream Pan Just Like Ice Cream."
▼ Background of the Bread-Ice Cream Market Expansion
1. Reversal Thinking for Bread That Doesn't Sell in Summer
Solving the bakery industry's challenge of "declining summer sales" by expanding into the ice cream section. A new genre of bread x ice cream that is cold but filling is spreading.
2. Technology for Great Taste Even When Frozen
Through unique formulations and rapid freezing, the dough remains moist and the cream melts in your mouth like ice cream, even when frozen.
3. Compatibility with Convenience Store Freezer Expansion
Convenience store freezer cases are expanding to reduce food loss. Long shelf life, stockability, and convenience match the time-performance-oriented lifestyle.
This product is a new sensation sweet where the long-selling "Mushi Cake," developed in 1981 (Showa 56), is used as is without modification, with ice cream sandwiched in between and frozen.
While utilizing a traditional product that has been loved for about 45 years since its launch, we are entering the growing bread x ice cream sweet market as a historic bakery.
The ice cream uses an abundance of 100% Hokkaido milk, fresh cream, and Madagascar vanilla beans, resulting in a rich flavor that harmonizes with the gentle sweetness of the mushi cake.
Furthermore, we will hold a media tasting event on Wednesday, May 13, where you can sample this product. At this event, you can also taste Kimuraya's existing products and view the new packaging following the brand integration implemented on April 4 of this year. If you wish to participate, please apply using the form below.
▼ Tasting Event Application Form
https://forms.gle/LGB4nCJgUNNvgS8o6
■ The Expanding Bread-Ice Cream Market
▼ The Recent Bread-Ice Cream Market
In recent years, "frozen bread desserts" that cross the boundary between bread and ice cream have been expanding.
Lotte's "Melon Pan Ice Cream" appeared in 2011, and Seven Premium released "Melon Pan to Eat Cold" in 2021.
Furthermore, since 2023, a new sweets category of eating bread while frozen has been spreading, such as Hattendo's "Cream Pan Just Like Ice Cream."
▼ Background of the Bread-Ice Cream Market Expansion
1. Reversal Thinking for Bread That Doesn't Sell in Summer
Solving the bakery industry's challenge of "declining summer sales" by expanding into the ice cream section. A new genre of bread x ice cream that is cold but filling is spreading.
2. Technology for Great Taste Even When Frozen
Through unique formulations and rapid freezing, the dough remains moist and the cream melts in your mouth like ice cream, even when frozen.
3. Compatibility with Convenience Store Freezer Expansion
Convenience store freezer cases are expanding to reduce food loss. Long shelf life, stockability, and convenience match the time-performance-oriented lifestyle.