Long-established bread maker Kimuraya unifies brands: Ginza Kimuraya and Kimuraya Sohonten merge into 'Kimuraya Sohonten'
The long-established bread maker 'Kimuraya' group will integrate the 'Ginza Kimuraya' and 'Kimuraya Sohonten' brands under the unified name 'Kimuraya Sohonten' starting Saturday, April 4, 2026, 'Anpan Day'. With this, 'Ginza Kimuraya' will be renamed 'Kimuraya Sohonten Ginza Main Store', aiming to provide consistent service to customers and enhance brand value.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 19:00
- 🔍 Collected: April 4, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 13:27 (410h 57m after Collected)
Kimuraya, the originator of anpan, founded in 1869 (Meiji 2), comprising Ginza Kimuraya Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director and President: Mitsunori Kimura) and Kimuraya Sohonten Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director and President: Mitsunori Kimura), announces the unification of their brands starting Saturday, April 4, 2026, 'Anpan Day', consolidating their store names under 'Kimuraya Sohonten'.
Consequently, 'Ginza Kimuraya' in Ginza 4-chome will be renamed 'Kimuraya Sohonten Ginza Main Store', and the packaging of their main products will be progressively refreshed. Towards the milestone of their 160th anniversary, set for three years from now, Kimuraya aims to integrate the traditional techniques and values it has inherited, striving for further development of Japan's unique 'omiyage culture' (gift-giving culture).
Following the brand integration, a media tasting event will be held on Wednesday, May 13, where existing products including anpan, new packaging, and new products will be showcased. Those interested are requested to apply via the form below.
▼Application Form
https://docs.google.com/forms/d/e/1FAIpQLSdhPDyIvzJuZx0ZSoDIaN7tOh2lxp3esow5qQ7xf5h9bZIO9w/viewform?usp=header
## Background of Brand Integration: Prioritizing 'Clarity for Customers' – First Integration in 17 Years
The Kimuraya Group has reorganized its structure in response to the demands of the times, but in recent years, two brands coexisted: 'Ginza Kimuraya', which operates a store in Ginza 4-chome, and 'Kimuraya Sohonten', which handles direct sales and wholesale.
Approaching the significant milestone of its 160th anniversary in three years, we returned to the origin of 'What is Kimuraya to our customers?' Two years ago, Mitsunori Kimura was appointed as the 7th President of Ginza Kimuraya Co., Ltd., concurrently serving as the representative of Kimuraya Sohonten Co., Ltd. After repeated deliberations aimed at truly enhancing customer value, we are convinced that unifying the store name to 'Kimuraya Sohonten' will enable clearer and more consistent service and value provision, leading to this integration.
## Roles in Conveying Kimuraya's Value
Ginza as the foundation of tradition.
Consequently, 'Ginza Kimuraya' in Ginza 4-chome will be renamed 'Kimuraya Sohonten Ginza Main Store', and the packaging of their main products will be progressively refreshed. Towards the milestone of their 160th anniversary, set for three years from now, Kimuraya aims to integrate the traditional techniques and values it has inherited, striving for further development of Japan's unique 'omiyage culture' (gift-giving culture).
Following the brand integration, a media tasting event will be held on Wednesday, May 13, where existing products including anpan, new packaging, and new products will be showcased. Those interested are requested to apply via the form below.
▼Application Form
https://docs.google.com/forms/d/e/1FAIpQLSdhPDyIvzJuZx0ZSoDIaN7tOh2lxp3esow5qQ7xf5h9bZIO9w/viewform?usp=header
## Background of Brand Integration: Prioritizing 'Clarity for Customers' – First Integration in 17 Years
The Kimuraya Group has reorganized its structure in response to the demands of the times, but in recent years, two brands coexisted: 'Ginza Kimuraya', which operates a store in Ginza 4-chome, and 'Kimuraya Sohonten', which handles direct sales and wholesale.
Approaching the significant milestone of its 160th anniversary in three years, we returned to the origin of 'What is Kimuraya to our customers?' Two years ago, Mitsunori Kimura was appointed as the 7th President of Ginza Kimuraya Co., Ltd., concurrently serving as the representative of Kimuraya Sohonten Co., Ltd. After repeated deliberations aimed at truly enhancing customer value, we are convinced that unifying the store name to 'Kimuraya Sohonten' will enable clearer and more consistent service and value provision, leading to this integration.
## Roles in Conveying Kimuraya's Value
Ginza as the foundation of tradition.