What will change with this brand consolidation?

The two brands 'Ginza Kimuraya' and 'Kimuraya Soboten' will be unified under 'Kimuraya Soboten'. The Ginza 4-chome store will be renamed to 'Kimuraya Soboten Ginza Main Store', and the packaging will be refreshed.

Why are you consolidating the brands?

To prioritize customer clarity and provide consistent service and brand value. Looking ahead to our 160th anniversary, we aim to integrate tradition and value.

When will the new packaging appear in stores?

The brand consolidation will begin on April 4, 2026, and the packaging of our main products will be refreshed sequentially.

Long-established bread maker Kimuraya unifies brands: Ginza Kimuraya and Kimuraya Sohonten merge into 'Kimuraya Sohonten'

Published Apr 4, 2026 7:00 PM ・ Updated Jun 14, 2026 12:01 AM ・ 5 min read ・ Source: PR TIMES

The long-established bread maker 'Kimuraya' group will integrate the 'Ginza Kimuraya' and 'Kimuraya Sohonten' brands under the unified name 'Kimuraya Sohonten' starting Saturday, April 4, 2026, 'Anpan Day'. With this, 'Ginza Kimuraya' will be renamed 'Kimuraya Sohonten Ginza Main Store', aiming to provide consistent service to customers and enhance brand value.

Kimuraya, the originator of anpan, founded in 1869 (Meiji 2), comprising Ginza Kimuraya Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director and President: Mitsunori Kimura) and Kimuraya Sohonten Co., Ltd. (Head office: Koto-ku, Tokyo; Representative Director and President: Mitsunori Kimura), announces the unification of their brands starting Saturday, April 4, 2026, 'Anpan Day', consolidating their store names under 'Kimuraya Sohonten'.

Consequently, 'Ginza Kimuraya' in Ginza 4-chome will be renamed 'Kimuraya Sohonten Ginza Main Store', and the packaging of their main products will be progressively refreshed. Towards the milestone of their 160th anniversary, set for three years from now, Kimuraya aims to integrate the traditional techniques and values it has inherited, striving for further development of Japan's unique 'omiyage culture' (gift-giving culture).

Following the brand integration, a media tasting event will be held on Wednesday, May 13, where existing products including anpan, new packaging, and new products will be showcased. Those interested are requested to apply via the form below.

▼Application Form https://docs.google.com/forms/d/e/1FAIpQLSdhPDyIvzJuZx0ZSoDIaN7tOh2lxp3esow5qQ7xf5h9bZIO9w/viewform?usp=header

Background of Brand Integration: Prioritizing 'Clarity for Customers' – First Integration in 17 Years

The Kimuraya Group has reorganized its structure in response to the demands of the times, but in recent years, two brands coexisted: 'Ginza Kimuraya', which operates a store in Ginza 4-chome, and 'Kimuraya Sohonten', which handles direct sales and wholesale.

Approaching the significant milestone of its 160th anniversary in three years, we returned to the origin of 'What is Kimuraya to our customers?' Two years ago, Mitsunori Kimura was appointed as the 7th President of Ginza Kimuraya Co., Ltd., concurrently serving as the representative of Kimuraya Sohonten Co., Ltd. After repeated deliberations aimed at truly enhancing customer value, we are convinced that unifying the store name to 'Kimuraya Sohonten' will enable clearer and more consistent service and value provision, leading to this integration.

Roles in Conveying Kimuraya's Value

Ginza as the foundation of tradition.

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Source: PR TIMES
Category: News

Long-established bread maker Kimuraya unifies brands: Ginza Kimuraya and Kimuraya Sohonten merge into 'Kimuraya Sohonten'

⚡ Key Points

Background of Brand Integration: Prioritizing 'Clarity for Customers' – First Integration in 17 Years

Roles in Conveying Kimuraya's Value

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