British Oral Care Brand EUTHYMOL to Open “THE PURPLE GLOW MAISON” Pop-Up Store in Harajuku

Ginza Stefany Cosmetics Co., Ltd. (Head Office: Minato-ku, Tokyo), the sole authorized distributor of the British oral care brand EUTHYMOL in Japan, will hold a pop-up store titled “THE PURPLE GLOW MAISON” from Saturday, May 16 to Monday, June 8, 2026, at COVER on the second floor of Tokyu Plaza Harajuku “Harakado” in Harajuku. The pop-up will also mark the launch of the new “White Red Rose” series and 38g mini-size versions of various toothpastes. Images are for illustrative purposes. Founded in 1898, EUTHYMOL is a long-established oral care brand that has been loved in the UK for many years. It is known for its vintage-style classic packaging, distinctive refreshing flavors, and colorful toothpaste pastes, which have also attracted attention on social media. At the pop-up store, visitors will find popular products such as toothpastes and toothbrushes from the standard series, as well as toothpaste from the new rose-scented “White Red Rose” series and limited sets available in advance at this pop-up. A first-come, first-served gift campaign will also be held on the opening day. The store space features arches and facades inspired by European maisons, with a purple color scheme symbolizing the “White Purple” series. It presents EUTHYMOL’s distinctive blend of classic and pop elements. The space will include a giant toothpaste tube object and photo sets recreating colorful facades. At photo spots inspired by each series, visitors can take photos of their smiles through mirrors together with EUTHYMOL toothpastes and toothbrushes while immersing themselves in the brand’s world. Pop-Up Store Overview: Period: Saturday, May 16 to Monday, June 8, 2026 Hours: 11:00 to 21:00 (food and beverage stores operate from 11:00 to 23:00; some stores may differ). The store will close at 18:00 only on Monday, June 8. Venue: COVER, 2F, Tokyu Plaza Harajuku “Harakado” Address: Tokyu Plaza Harajuku “Harakado,” Harajuku Square, 6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001 Access: 1-minute walk from Exit 4 or 7 of Meiji-jingumae〈Harajuku〉 Station on the Tokyo Metro Chiyoda and Fukutoshin Lines; 9-minute walk from Exit A1 of Omotesando Station on the Tokyo Metro Chiyoda, Hanzomon, and Ginza Lines; 4-minute walk from JR Harajuku Station. Pop-Up Store Limited Gift Campaign: First-come, first-served gifts will be available for visitors and purchasers. Visitor-only gift: From the 11:00 opening on Saturday, May 16, visitors who come to the store and follow the official EUTHYMOL Instagram account (@euthymol.japan) will receive a special gift packed in a bag, while supplies last. The six-item gift includes EUTHYMOL White Purple Toothpaste 106g, EUTHYMOL White Purple Travel Set, EUTHYMOL Dental Rinse 260mL, EUTHYMOL White Purple Rose Toothpaste 38g, EUTHYMOL White Red Rose Toothpaste 38g, a squeezer (not for sale), and an original bag. Purchaser-only gift: During the pop-up period, customers who spend 1,500 yen or more including tax will receive a two-piece set of EUTHYMOL White Red Rose Toothpaste and EUTHYMOL White Purple Toothpaste, each 38g, on a first-come, first-served basis. Gifts are available while supplies last. For details, please check the official EUTHYMOL Instagram account (@euthymol.japan). Products for Sale: New product: The rose-scented “White Red Rose” series. The smart whitening ingredient SHMP*¹ helps remove tooth discoloration and prevent stains from re-adhering. Eucalyptus extract and thymol, the base of EUTHYMOL’s signature fresh scent, are combined with an elegant rose flavor to create a bright, layered taste. The packaging features a “Royal Rose” design that evokes a luxurious heritage. EUTHYMOL White Red Rose Toothpaste (EUTHYMOL Toothpaste EWR, quasi-drug), 38g: 1,045 yen. New product: Easy-to-try and portable mini-size toothpastes. EUTHYMOL Toothpaste 38g 5-type set: 4,950 yen; EUTHYMOL Original Toothpaste 38g: 880 yen; EUTHYMOL White Pink Toothpaste (WP, quasi-drug) 38g: 880 yen; EUTHYMOL White Purple Toothpaste (WPP, quasi-drug) 38g: 990 yen; EUTHYMOL White Purple Rose Toothpaste (EWPR, quasi-drug) 38g: 1,045 yen. Other new products launched this spring and existing items, including the “White Purple” series, are also scheduled to be sold. About EUTHYMOL: EUTHYMOL is a long-established oral care brand founded in the UK in 1898 and loved around the world for many years. Before entering Japan, it launched in South Korea, where it grew into a popular oral care brand and won numerous Olive Young awards. After launching in Japan in April 2024, the brand surpassed 3.5 million units in cumulative sales*². The toothpaste and toothbrush representing its most popular White Purple series contain the smart whitening ingredient SHMP*¹ and are supported by consumers interested in whitening care. Ginza Stefany Cosmetics official website: https://ginza-stefany.com/ Official Instagram account: https://www.instagram.com/euthymol.japan/ Official brand website: https://euthymol-official.jp/ *¹ Sodium metaphosphate, a cleaning aid. *² Company research; Japan domestic sales results from March 2024 to May 2026.