The experiential indoor event "Tabekko Animals LAND," where you can enjoy the world of Ginbis Co., Ltd.'s (Head Office: Chuo-ku, Tokyo, President: Shuji Miyamoto) long-selling biscuits "Tabekko Animals," is evolving into a new form. It will be held for a limited time from July 10, 2026 (Fri) to September 27, 2026 (Sun) at ASOBUILD YOKOHAMA COAST in Yokohama. (Planning & Operation: Twin Planet).

Prior to the opening, limited edition merchandise and food & drink menus for the event will be unveiled.

This, the fifth anniversary event, is titled "Tabekko Animals MIRAI LAB. ~Starlight Kirarium~" and will deliver a new "Tabekko Animals" world that combines stars, light, and digital effects.

Among the limited edition event merchandise, original items featuring star motifs and goods using the key visual will be available. Furthermore, a highly anticipated new menu item, "Tabekko Animals DONUTS," which faithfully reproduces the "Tabekko Animals" characters, will be introduced.

We hope you enjoy it!

*All images are for illustrative purposes only.

*The lineup is subject to change. For the latest information, please check the official SNS and official website (https://mirailab.tabekkoland.jp/).

Event Outline

Period: July 10, 2026 (Fri) - September 27, 2026 (Sun)

Opening Hours: Weekdays 10:00 - 17:30 (Last admission 17:00)

Weekends & Holidays 10:00 - 19:00 (Last admission 18:30)

*Entry is in 90-minute blocks.

Venue: ASOBUILD YOKOHAMA COAST

2F, 2-14-9 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture

*Directly connected via the South East exit passage from "Yokohama Station" on all lines, 2-minute walk from the East exit of "Yokohama Station."

Tickets: https://asoview.com/base/164760/

[General Tickets (Weekdays)]

Adults: 2,000 yen, Junior High/High School Students: 1,500 yen, Elementary School Students: 1,000 yen, Preschoolers: Free

[General Tickets (Weekends & Holidays)]

Adults: 2,500 yen, Junior High/High School Students: 2,000 yen, Elementary School Students: 1,500 yen, Preschoolers: Free

[Special Tickets]

(Common Price) Weekdays: 5,500 yen, (Common Price) Weekends & Holidays: 6,000 yen

[Tickets with Limited Edition Color T-shirt]

(Common Price) Weekdays: 5,800 yen, (Common Price) Weekends & Holidays: 6,300 yen

*A surcharge of 200 yen will be added for tickets purchased at the venue on the day of the event.

*For details, please check the official website.

Official Website: https://mirailab.tabekkoland.jp/

Official X: @tabekko_land (https://x.com/tabekko_land)

Official Instagram: @tabekko_land (https://www.instagram.com/tabekko_land/)

New Arrival! "Tabekko Animals DONUTS"

"Tabekko Animals DONUTS Choose 3 Types Box"

"Tabekko Animals DONUTS" faithfully reproduces the characters from "Tabekko Animals."

You can enjoy all 9 unique flavors, both at the venue and for takeout.

Lion-kun <Crème brûlée style> will be available as a regular menu item for the entire duration, while the other 8 types will be limited-time menus featuring different characters depending on the period.

The "Tabekko Animals DONUTS Choose 3 Types Box" allows you to select your favorite 3 donuts from those available during the sales period. It comes with a free "MIRAI LAB. Original Box" designed with original art, and the original box can also be purchased separately. If you purchase donuts individually, you will receive one "MIRAI LAB. Original Paper Bag" with original art design free of charge per transaction.

*Paper bags are available while supplies last.

[Regular Menu]

Regular Menu: Lion-kun <Crème brûlée style>

[Limited-Time Menu]

Available July 10 (Fri) - August 18 (Tue):

Cat <Strawberry> / Giraffe <Orange> / Monkey <Chocolate> / Crocodile <Matcha>

Available August 19 (Wed) - September 27 (Sun):

Rabbit <Apple> / Hippo <An Butter> / Elephant <Cheesecake> / Chick <Custard Cream>

[Prices]

Tabekko Animals DONUTS (Single): 800 yen

Tabekko Animals DONUTS Choose 3 Types Box: 2,400 yen

MIRAI LAB. Original Donut Box: 300 yen

*All prices include tax.

[Storage After Takeout]

Due to the nature of the product, "Tabekko Animals DONUTS" are very delicate. Please take the following precautions when taking them home.

- After purchase, please refrigerate immediately (below 10°C). Avoid leaving them in a car or in direct sunlight for extended periods.

- We recommend bringing your own cooler bag and ice packs (ice packs can be purchased at the venue, but their effectiveness is only about 1-2 hours).

- Please consume as soon as possible on the same day. We cannot be held responsible for any damage or deformation of the product due to storage conditions after takeout, including returns, exchanges, or refunds. Please understand this in advance.

Food & Drink Menu Introduction

*All prices include tax.

"Biscuit-shaped Sandwich & Chilled Corn Soup"

The biscuit-shaped sandwich, recreating the "Tabekko Animals" biscuit, is back with a renewal! Enjoy this new combination with a rich and smooth chilled corn soup.

- Regular Menu: Egg

- Limited-Time Menu

July 10 (Fri) - August 18 (Tue): Tuna Mayo

August 19 (Wed) - September 27 (Sun): Prosciutto Cream Cheese

"Pakutto Classic Vanilla Ice Sandwich (COW)"

A new menu item that recreates the "COW" shape of the "Tabekko Animals" biscuit. It's a perfect summer treat with vanilla ice cream sandwiched between biscuits.

*The product will be served with a sleeve.

"Starlight Drop Drink" (6 types total)

Original drinks filled with care are back this year!

Strawberry & Peach, Mixed Berry & Earl Grey, Pineapple & Melon Soda, Grapefruit & Blue Curacao, Chocolate Milk, Kyoho Soda - a total of 6 types, served with original sleeves.

[Food Purchase Bonus]

*The back side has a common key visual design.

Bonus 1: "MIRAI LAB. Original Uchiwa" (4 types total)

Receive one random item for every 2,500 yen spent on food or drinks.

Bonus 2: "MIRAI LAB. Original Flake Stickers" (3 types total)

Receive one random item for each "Starlight Drop Drink" or "Starlight Drop Drink Set" ordered.

*Bonuses are available while supplies last.

Merchandise Menu Introduction

*All prices include tax.

"Plush Keychains" (9 types total)

Adorable plush keychains that sit on stars, making you want to collect them all. You can attach them to your bag or pouch, or display them in your room.

"Eco Bags" (2 types total)

Two types of eco bags featuring animals riding on stars and "Tabekko Animals" biscuits. They are perfect for everyday outings or as a sub-bag at event venues.

"Starry Sky Mini Pouch" (Random / 9 types total)

A cute mini pouch with a star motif. It's the perfect size for storing small items, cosmetics, or snacks.

"Reflector Keychains" (Random / 9 types total)

Reflector keychains made of light-reflecting material. You can add them as accents to your belongings like bags and pouches.

"Uru Puku Stickers" (6 types total) *Venue Exclusive Pre-sale

*Scheduled to be sold on the Ginbis Official Online Store "Ginbis Market" and other platforms starting July 21, 2026.

New additions to the popular stickers from "Tabekko Animals LAND" original merchandise! Following "Petapeta Stickers" and "Pukkuri Stickers," the new "Uru Puku Stickers" will be pre-sold at the venue.

As the name suggests, "Uru Puku Stickers" are packed with "moist" and "plump" textures, with a lineup of 6 types. We have designs ranging from biscuit designs to a collection of Ginbis characters, as well as designs for "Tabekko Animals" gummies and ramune.

[Merchandise Purchase Bonus]

*The back side has a common key visual design.

"MIRAI LAB. Original Uchiwa" (4 types total)

Receive one random item for every 2,500 yen or more spent on merchandise.

*Bonuses are available while supplies last.

"Evolved" Photo Spots Revealed for the First Time!

Numerous "evolved" photo spots are installed within the sparkling venue that evokes the future. The main attraction, "Starlight Kirarium," uses a giant circular LED monitor (approx. 10m in diameter, 30m in circumference) and mirrors to create a fantastical space where stars seem to fall. A ball pit is located beneath the LED monitor, allowing for photos taken inside. Enjoy a photogenic experience.

This time, we are revealing the details of new "evolved" photo spots to liven up the venue: "Running! Tabekko Animals Train" and "Starlight Ai Ai Umbrella."

"Running! Tabekko Animals Train"

Take a journey through the night sky with the Tabekko Animals Train! Enjoy taking photos as if you are traveling through the night sky with the animal characters.

"Starlight Ai Ai Umbrella"

Share an umbrella with the animals under a starry night sky! Enjoy a fantastical photo opportunity as if sharing an umbrella with the animal characters amidst a rain of stars projected on a scrim.

In addition, a dedicated WEB app exclusive to the venue will be available, allowing you to enjoy the "MIRAI LAB." story. By completing missions within the story, you will receive one random "MIRAI Ticket" out of 9 types, designed with "Tabekko Animals" characters.

A "MIRAI LAB. Stage" where you can meet the animal characters will also be held.

*"MIRAI Tickets" are available while supplies last.

*For events held at the "MIRAI LAB. Stage," please check the "Character Daily Calendar" and notes on the official website (https://mirailab.tabekkoland.jp/).

*All images are for illustrative purposes only.

"Tabekko Animals MIRAI LAB. ~Starlight Kirarium~" Story

This is "MIRAI LAB.," where fragments of stars sleep. Explore each area and collect star fragments! When you collect five, one star is completed. That star is the vital energy for the "Tabekko Animals Train" that runs through the night sky towards the future. Send the completed star to the "Kirarium" and deliver it to the "Tabekko Animals Train"— Your star will create the future. Now, receive your "MIRAI Ticket"!

Announcement of Special Sponsorship by SBI Securities Co., Ltd.

"Tabekko Animals MIRAI LAB. ~Starlight Kirarium~" is held with the special sponsorship of SBI Securities Co., Ltd.

SBI Securities Co., Ltd., under its "Customer-Centric Principle," supports asset building for customers of all generations. In recent years, with the spread of the NISA system and growing interest in financial education, the company has been focusing on supporting asset building for younger generations and parent-child families, and through this sponsorship, aims to provide opportunities to make finance more accessible.

[Supporting "First-Time Asset Building" for Young People and Families]

SBI Securities Co., Ltd. is promoting various initiatives to make investing more accessible for young customers and families starting to build assets. Through this collaboration with "Tabekko Animals," which has been loved across generations for a long time, we believe it will provide an opportunity for parents and children who may not have been familiar with asset building to experience it in a more natural way. This collaboration will leverage the world of "Tabekko Animals" to create web content that serves as a catalyst for starting asset building for the future, and contribute to improving the financial literacy of parents, children, and families.

[Special Project 1: Tabekko Animals x SBI Securities Original Clear File & Special Shopper Gift Campaign]

By adding SBI Securities official LINE as a friend and answering a survey, you will receive a set of the limited "Tabekko Animals MIRAI LAB. ~Starlight Kirarium~" original clear file and special shopper.

*Available while supplies last.

[Special Project 2: Food & Drink Purchase Bonus "Original Spot the Difference Sheet" Present]

Customers who purchase one or more eligible food or drink items within "Tabekko Animals MIRAI LAB. ~Starlight Kirarium~" will receive a venue-exclusive "Original Spot the Difference Sheet."

*Available while supplies last.

[Special Project 3: Get Original Design Keyboard with Simeji]

A collaboration project with the popular keyboard app "Simeji"! You can download a limited-time "Tabekko Animals" original design keyboard theme.

*Details will be announced soon.

What is "Tabekko Animals"?

"Tabekko Animals" is a long-selling product released in 1978.

It aims to be eaten deliciously while promoting parent-child communication through learning.

"Tabekko Animals Butter Flavor" features 46 types of animal-shaped biscuits, each with its English name printed on it. The packaging contains various entertaining and educational content, and the back side shows the English and Japanese names of the animals, allowing for learning through observation while eating the biscuits.

Currently, in addition to confectionery, the characters are popular among a wide range of age groups through merchandise sales, limited-time events and pop-up shops, and movie releases, offering diverse ways to enjoy them.

Tabekko Animals: https://ginbis.co.jp/product/tabekkodobutsu/

©Ginbis

What is "Tabekko Animals LAND"?

An experiential indoor event where you can enjoy the world of "Tabekko Animals" through photo spots, food & drinks, and merchandise. To commemorate the 45th anniversary of "Tabekko Animals," it was first held from March to May 2023 at Gallery AaMo, Tokyo Dome City, and then again from July to September 2023 at ASOBUILD in Yokohama. Due to its popularity, it was held again in Yokohama's ASOBUILD from July to September 2024 and from July to September 2025. The cumulative number of visitors to date is 320,000 (Planning & Operation: Twin Planet).

Company Overview

TWIN PLANET Co., Ltd. - Representative Director: Kenji Yajima - Location: Aoyama Oval Building 12F, 5-52-2 Jingumae, Shibuya-ku, Tokyo - Business Activities: An IP production company that develops a wide range of businesses in the entertainment field, centered on Intellectual Property. - URL: https://twinplanet.co.jp

(Special Sponsor) SBI Securities Co., Ltd. - Representative Director: Masato Takamura - Established: March 14, 2011 - Location: 19F, Izumi Garden Tower, 1-6-1 Roppongi, Minato-ku, Tokyo - Business Activities: Financial instruments business primarily focused on online integrated securities, including brokerage of domestic and international stocks, investment trusts, bonds, and investment banking operations. - URL: https://www.sbisec.co.jp

(Sponsor) GALLUSYS Co., Ltd. - Representative: Toshimitsu Asai - Location: 3F, Sankyo Akasaka Bldg., 7-11-7 Akasaka, Minato-ku, Tokyo - Business Activities: An app development company aiming to create products that will become culture in the future. Through app development, we aim to create new experiential value and have planned and developed photo apps like "Pictia" and photo battle games like "SNPIT." We specialize in app development utilizing smartphone cameras. - URL: https://gallusys.com/

(Sponsor) ASOVIEW Inc. - Representative Executive Officer CEO: Tomohisa Yamano - Established: March 14, 2011 - Location: 8F, Gate City Osaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo - Business Activities: Marketplace business for booking leisure activities, DX promotion business for the leisure industry, etc. - URL: https://www.asoview.co.jp/

Ginbis Co., Ltd. - Representative Director President: Shuji Miyamoto - Established: May 5, 1930 - Location: Kayabacho Tower 1302, 1-21-2 Shinkawa, Chuo-ku, Tokyo - Business Activities: Manufacturing and sales of biscuits, cookies, crackers, chocolates, snacks, etc., overseas business development, and licensing business development. - URL: http://www.ginbis.co.jp

Since its founding, Ginbis has consistently focused on "baked confectionery." Biscuits and non-fried snacks baked with exquisite temperature control are unique technologies cultivated by Ginbis over its long history. In addition to technology, based on the philosophy of "Dreams in Our Sweets!", we also incorporate creative shapes such as animal and star shapes to make our products delicious and fun to eat. We aim to make people around the world smile with our sweets and contribute to world peace.

FACT BOX

  • Source: PR TIMES
  • Category: Event