Giken Shoji International Decides to Invest in truestar Inc.
Giken Shoji International, a pioneer in area marketing and trade area analysis tools, has announced its decision to invest in truestar Inc. This strategic capital alliance aims to strengthen the collaboration between the two companies, leveraging truestar's data engineering and data science expertise with Giken Shoji's area marketing platform. The partnership will focus on joint development of data products and new monetization support in data commerce, ultimately contributing to clients' business growth in a rapidly changing market.
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- 📰 Published: April 1, 2026 at 18:10
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Giken Shoji International Co., Ltd. (Nagoya Head Office: Nagoya City, Aichi Prefecture; Tokyo Head Office: Shinjuku-ku, Tokyo; Representative Director: Tomomi Kojima; hereinafter "the Company"), a pioneer in area marketing and trade area analysis tools, is pleased to announce its decision to invest in truestar Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Toshihisa Fuji; hereinafter "truestar").
■ Background and Purpose of the Investment
truestar is a specialist group in implementation-type consulting, developing a "data consulting business" centered on data engineering and data science, and a "data commerce business" that sells data applications and resells licenses.
The Company and truestar have built a close partnership to date, promoting numerous projects in developing data infrastructure for the Company's client companies and creating dashboards to support rapid decision-making. truestar's significant strengths, namely its "rapid implementation capabilities" and "continuous accompanying support" on-site, have been highly praised by the Company's client companies.
This time, the Company decided to participate as a new shareholder through a capital investment, triggered by truestar's MBO (Management Buyout) conducted with the aim of establishing a more flexible and rapid decision-making system in the fast-paced data analysis market. Through this investment, both companies will further strengthen their collaboration and powerfully support customers' data utilization.
■ Future Outlook
Through this capital alliance, we will further deepen the collaboration between our area marketing platform and truestar's advanced data infrastructure construction and consulting capabilities.
Specifically, we will provide data utilization solutions directly linked to our customers' business growth in a rapidly changing market environment, through joint development of data products and new monetization support in the data commerce domain.
(Comment from truestar Inc.)
Since our encounter with Giken Shoji International in 2015, shortly after our founding, we have collaborated on many projects in the areas of data infrastructure construction, analysis, and visualization, including joint exhibitions.
In recent years, the utilization of location information and spatial data has rapidly expanded with technological advancements, and its importance in corporate decision-making is increasing. We believe that strengthening our collaboration with your company, a leader in the area marketing field, will further expand the value we provide.
Taking this capital alliance as an opportunity, we will merge the strengths of both companies and contribute to the business growth of our customers.
―――Toshihisa Fuji, President and Representative Director, truestar Inc.
(Comment from the Company)
We are very pleased with this capital alliance with truestar, which has served as a partner in building data infrastructure and developing dashboards to support decision-making for our client companies.
The company's greatest strengths, "high-speed implementation" on-site and a stance of "long-term accompanying support" that adapts to change, are highly valued by our client companies.
Going forward, we will further deepen the collaboration with our area marketing platform and jointly promote data utilization in data infrastructure construction, consulting, and data commerce, thereby further accelerating the businesses of both companies.
―――Yoshinori Matsumoto, Director, Giken Shoji International Co., Ltd.
■ About truestar Inc.
Company Name: truestar Inc.
Location: 4F Hamamatsucho 2-6-2 Building, 2-6-2 Hamamatsucho, Minato-ku, Tokyo
Representative: Toshihisa Fuji, President and Representative Director
Established: May 1, 2015
URL: https://www.truestar.co.jp/
■ About Our Company (Giken Shoji International Co., Ltd.)
Supports data-driven business promotion for companies by providing and operating data analysis tools for marketing and promoting the construction of an ecosystem in the marketing data domain.
Provision of GIS (Geographic Information System) for trade area analysis and area marketing
・GIS for trade area analysis/area marketing "MarketAnalyzer® 5"
・Cloud GIS equipped with GPS location information data "KDDI Location Analyzer" and others
Provision of accumulated analysis data and know-how
・Support for advanced data strategy through the provision of data, APIs, and GIS engines
・Construction of in-store visitor detection mechanisms
・Advancement of digital advertising segments
[Company Profile]
Company Name: Giken Shoji International Co., Ltd. (https://www.giken.co.jp/)
Representative: Tomomi Kojima, Representative Director
Location: Nagoya Head Office: GSI Building, 2-30 Chikaracho, Higashi-ku, Nagoya City, Aichi Prefecture
Tokyo Head Office: 7F PMO Shinjuku Gyoenmae, 2-1-12 Shinjuku, Shinjuku-ku, Tokyo
Established: January 1976
Capital: 231,125,000 JPY