Giken Shoji International Decides to Invest in truestar Inc.
Giken Shoji International, a pioneer in area marketing and trade area analysis tools, has decided to invest in truestar Inc., a specialist group in implementation-type consulting focusing on data engineering and data science. This investment aims to further strengthen the collaboration between the two companies, promoting data infrastructure development and utilization to accelerate business growth for their client companies.
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- 📰 Published: April 1, 2026 at 18:10
Giken Shoji International Co., Ltd. (Nagoya Headquarters: Nagoya City, Aichi Prefecture; Tokyo Headquarters: Shinjuku-ku, Tokyo; Representative Director: Tomomi Kojima; hereinafter referred to as 'the Company'), a pioneer in area marketing and trade area analysis tools, is pleased to announce its decision to invest in truestar Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Toshihisa Fuji; hereinafter referred to as 'truestar').
■ Background and Purpose of the Investment
truestar is a specialist group in implementation-type consulting that operates a 'Data Consulting Business' centered on data engineering and data science, and a 'Data Commerce Business' that sells data and applications and resells licenses.
The Company and truestar have built a close partnership to date, promoting numerous projects in data infrastructure development and dashboard creation to support rapid decision-making for the Company's client companies. truestar's significant strengths, 'rapid implementation capabilities' on-site and a stance of 'continuous accompanying support,' have received very high praise from our client companies.
This time, following an MBO initiated by truestar to establish a more flexible and rapid decision-making system in the fast-paced data analysis market, the Company decided to participate as a new shareholder. Through this investment, we will further strengthen the collaboration between the two companies and powerfully support our customers' data utilization.
■ Future Outlook
Through this capital alliance, we will further deepen the collaboration between our area marketing platform and truestar's advanced data infrastructure development and consulting capabilities.
Specifically, we will provide data utilization solutions directly linked to our customers' business growth in a rapidly changing market environment, through joint development of data products and new monetization support in the data commerce domain.
(Comment from truestar Inc.)
Since we had the opportunity to connect with Giken Shoji International in 2015, shortly after our founding, we have collaborated on many projects in the areas of data infrastructure development, analysis, and visualization, including joint exhibitions.
In recent years, the utilization of location information and spatial data has rapidly expanded with technological advancements, and its importance in corporate decision-making is increasing. We believe that by strengthening our collaboration with your company, a leader in the area marketing field, our value proposition can be further expanded.
Taking this capital alliance as an opportunity, we will merge the strengths of both companies and contribute to our customers' business growth.
―――Toshihisa Fuji, Representative Director and President, truestar Inc.
(Comment from our Company)
We are very pleased with this capital alliance with truestar, which has served as our partner in building data infrastructure and developing dashboards to support decision-making for our client companies.
Their greatest strengths, 'high-speed implementation' on-site and 'long-term accompanying support' that adapts to changes, are highly valued by our client companies.
Going forward, we will further deepen the collaboration with our area marketing platform and jointly promote data utilization in data infrastructure development, consulting, and data commerce, thereby further accelerating the businesses of both companies.
―――Yoshinori Matsumoto, Director, Giken Shoji International Co., Ltd.
■ About truestar Inc.
Company Name: truestar Inc.
Location: 4F Hamamatsucho 2-6-2 Building, 2-6-2 Hamamatsucho, Minato-ku, Tokyo
Representative: Toshihisa Fuji, Representative Director and President
Established: May 1, 2015
URL: https://www.truestar.co.jp/
■ About our Company
We support companies in promoting data-driven business by building an ecosystem in the marketing data domain through the provision and operational support of marketing data analysis tools.
Provision of GIS (Geographic Information System) for trade area analysis and area marketing
・Trade area analysis/area marketing GIS "MarketAnalyzer® 5"
・Cloud GIS "KDDI Location Analyzer" equipped with GPS location data, etc.
Provision of accumulated analysis data and know-how
・Support for advanced data strategy through provision of data, APIs, and GIS engines
・Construction of in-store visitor detection mechanisms
・Sophistication of digital advertising segments
[Company Profile]
Company Name: Giken Shoji International Co., Ltd. (https://www.giken.co.jp/)
Representative: Tomomi Kojima, Representative Director
Location: Nagoya Headquarters: GSI Building, 2-30 Chikaracho, Higashi-ku, Nagoya City, Aichi Prefecture
Tokyo Headquarters: 7F PMO Shinjuku Gyoenmae, 2-1-12 Shinjuku, Shinjuku-ku, Tokyo
Established: January 1976
Capital: 231,125,000 yen
FAQ
What is the main purpose of this investment?
The main purpose is for both companies to promote data infrastructure development and utilization, accelerating the business growth of their client companies.
What kind of business does truestar Inc. operate?
Truestar Inc. operates a 'Data Consulting Business' focused on data engineering and data science, and a 'Data Commerce Business' selling data and applications.
What kind of company is Giken Shoji International?
Giken Shoji International is a pioneer in area marketing and trade area analysis tools, providing and supporting the operation of data analysis tools for marketing.