[Jointly Hosted by 4 Companies] GIG, PLAN-B, TechSuite, and Marketing Media Combine Their Expertise to Release a White Paper Connecting "Customer Acquisition to Deal Closing" as a Single Strategy in the AI Era

GIG Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takahiro Iwagami) is pleased to announce the joint production and release of a white paper, combining the expertise of PLAN-B Inc. (Headquarters: Shinagawa-ku, Tokyo / Nishi-ku, Osaka; Representative Director: Masanori Toriimoto), TechSuite Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Natsuki Hatakeyama), and Marketing Media Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Kazuhiro Miura).

▶︎Click here to download the white paper and view details

■Winning B2B Content Strategy in the AI Search Era

The white paper, "Winning B2B Content Strategy in the AI Search Era," is designed as a practical guide that connects customer acquisition to deal closing in the AI era, bringing together four B2B marketing professionals as a single strategy. It is not a mere collection of sales materials from each company.

PLAN-B, specializing in SEO; TechSuite, in content creation; GIG, in website conversion optimization; and Marketing Media, responsible for planning this project—these four companies have united. The primary information held by professionals in each field has been re-structured into a smooth, continuous story: "be found → be read → prevent abandonment → convert to deal."

It includes vivid "success and failure stories" from the field that AI can never write, and a "self-diagnosis checklist" that can be used starting tomorrow, compiling not just partial know-how but a comprehensive volume immediately applicable in practice.

■Recommended for:

Those who want to know the "don't do's" after lead acquisition

B2B company marketing managers, business leaders, and executives

Those struggling with how to proceed with content strategy and its significance in the generative AI era

Those who have introduced AI tools but are not achieving differentiation from competitors or converting to deals

Those who are acquiring leads but are not elevating them to effective deals

■Document Contents

This document primarily explains the following in detail:

Introduction

Generative AI has changed "how we read." The role of content remains unchanged.

◆Viewing the AI Search Era Content Funnel as a "Line," not a "Point"

STEP1: Be Found

Acquisition: AI Era Keyword/Topic Selection Techniques

◆Five Changes in the AI Search Era

・Topic Design 4 Steps

・From Keyword Ideation to Intent Ideation

STEP2: Be Read

Creation: How to Create "Primary Information" That AI Cannot Imitate

◆Create a "Reason to Read" with Primary Information

・"Material" for primary information already exists within the company

・Primary information planning: "Problem × Data → Theme"

・Primary information + structural ingenuity for "readable/chosen" content

STEP3: Prevent Abandonment

CV: Site Flow Design to Prevent Abandonment and Convert to Leads

◆Actual Behavior of the "Just Gathering Information" Segment

・Micro-conversion design to capture the "just gathering information" segment

・"Navigation that finds without searching" vs. "Overdoing it and being counterproductive navigation"

STEP4: Convert to Deal

Deal Closing: Nurturing Scenario to Elevate Leads to "Immediate Customers"

◆How to Distinguish Between Leads to Pursue and Leads to Nurture

・Basic Nurturing Design – Nurturing with "non-sales" information provision

・"Success Patterns" and "Failures to Avoid" that Influence Deal Closing

Summary・Checklist

Summary + Bonus

Self-Diagnosis Checklist and "Next Steps"

・Three Checkpoints to Review First

・Conclusion

・Companies that cooperated in providing information for this document

Download the white paper for free and view details here

This document contains practical content that spans the specialized fields of each company. We hope this report will be useful for your business.

▶︎Click here to download the white paper and view details

■About GIG Inc.

GIG Inc. provides digital communication support, including web consulting, UI/UX design, and system development, for clients ranging from national corporations to startups and government agencies. They also operate "Workship," a matching service for over 63,000 freelancers/side jobbers and 1,700+ companies; "Workship CAREER," a転職支援 service for IT/DX professionals; "Cross Designer," an agent service specializing in designers; "Cross Network," an agent service specializing in infrastructure engineers; "LeadGrid," an all-in-one CMS designed for ease of operation; and "Conmaruku," a comprehensive content marketing partner.

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