May Issue of 'Monthly Gift PREMIUM' Explores the 45 Billion Yen Plush Toy Market and its Trends
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 23:00
- 🔍 Collected: May 15, 2026 at 14:32
- 🤖 AI Analyzed: May 15, 2026 at 15:07 (35 min after Collected)
Business Guide-sha released the May 2026 issue of its professional magazine 'Monthly Gift PREMIUM' on May 1. The main feature focuses on the 45 billion yen plush toy market, highlighting its shift towards 'relationship consumption' where items act as tools for communication and shared experiences. Through interviews with top manufacturers like Takara Tomy Arts and Sekiguchi, the issue analyzes the latest industry trends. It also includes strategies for bridal and funeral gifts, along with a detailed report on the 73rd International Premium Incentive Show held in April.