[Call for Exhibitors] Sauna Fair to Develop Sales Channels for Sauna-Related Products, Promoting Attendance from Architecture and Lodging Professionals
Business Guide Sha is recruiting exhibitors for the '10th Sauna Fair' to be held in September 2026. The event aims to support the development of new sales channels for sauna-related products by enhancing attendance from the architecture and lodging industries. The application deadline is June 1.
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- 📰 Published: May 14, 2026 at 23:00
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Business Guide Sha, Inc. will hold the '10th Sauna Fair' this September at the '20th LIFE×DESIGN' (Venue: Tokyo Big Sight, West Exhibition Hall). We are currently recruiting exhibitors. The application deadline for exhibitors is Monday, June 1.
Contributing to the Development of New Sales Channels for Sauna Products
The 'Sauna Fair,' a BtoB exhibition that allows for the development of sales channels for both sauna equipment and sauna goods, is celebrating its 10th anniversary. To mark this occasion, we will strengthen visitor flow to attract more professionals not only from the traditional bathing and sauna industries but also from industries with high affinity to saunas.
At the venue, Tokyo Big Sight West Hall 4, our company will host the total interior international trade fair 'LIVING&DESIGN,' directed by architect Yuko Nagayama, and a special project 'Shoten Kenchiku LOUNGE' with a long-established commercial space magazine in close proximity. This will encourage circulation among professionals in architecture and lodging facilities, contributing to the development of new sales channels for sauna products.
Request materials for the Sauna Fair here
Also Recruiting Exhibitors for Glamping & Outdoor Products Fair
At the LIFE×DESIGN venue, we will also hold the 'Glamping & Outdoor Fair' (Venue: Tokyo Big Sight, West Exhibition Hall 1). With an open venue design, we can accommodate the exhibition of large items, providing visitors with a realistic experience.
The interior goods fairs of LIFE×DESIGN are located on the same floor, creating points of contact with various buyers, not limited to outdoor specialty stores.
10th Sauna Fair Overview
Organizer: Business Guide Sha, Inc.
Dates: September 2 (Wed) - September 4 (Fri), 2026
Venue: Tokyo Big Sight, West Exhibition Hall 4
Exhibitor Application Deadline: June 1 (Mon), 2026
Official Website: https://www.giftshow.co.jp/tigs/category_sp/sauna/
■ Inquiries
Business Guide Sha, Inc. LIFE×DESIGN Office
TEL: 03-3843-9711
E-MAIL: lifedesign@giftshow.co.jp
Contributing to the Development of New Sales Channels for Sauna Products
The 'Sauna Fair,' a BtoB exhibition that allows for the development of sales channels for both sauna equipment and sauna goods, is celebrating its 10th anniversary. To mark this occasion, we will strengthen visitor flow to attract more professionals not only from the traditional bathing and sauna industries but also from industries with high affinity to saunas.
At the venue, Tokyo Big Sight West Hall 4, our company will host the total interior international trade fair 'LIVING&DESIGN,' directed by architect Yuko Nagayama, and a special project 'Shoten Kenchiku LOUNGE' with a long-established commercial space magazine in close proximity. This will encourage circulation among professionals in architecture and lodging facilities, contributing to the development of new sales channels for sauna products.
Request materials for the Sauna Fair here
Also Recruiting Exhibitors for Glamping & Outdoor Products Fair
At the LIFE×DESIGN venue, we will also hold the 'Glamping & Outdoor Fair' (Venue: Tokyo Big Sight, West Exhibition Hall 1). With an open venue design, we can accommodate the exhibition of large items, providing visitors with a realistic experience.
The interior goods fairs of LIFE×DESIGN are located on the same floor, creating points of contact with various buyers, not limited to outdoor specialty stores.
10th Sauna Fair Overview
Organizer: Business Guide Sha, Inc.
Dates: September 2 (Wed) - September 4 (Fri), 2026
Venue: Tokyo Big Sight, West Exhibition Hall 4
Exhibitor Application Deadline: June 1 (Mon), 2026
Official Website: https://www.giftshow.co.jp/tigs/category_sp/sauna/
■ Inquiries
Business Guide Sha, Inc. LIFE×DESIGN Office
TEL: 03-3843-9711
E-MAIL: lifedesign@giftshow.co.jp