'Monthly Gift PREMIUM' April Issue Now on Sale! Thorough explanation of basic gift distribution knowledge and the forefront of sales promotion! Also sold at the Premium Incentive Show

Business Guide-Sha, Inc., which organizes the 'Tokyo International Gift Show' (*1), released the April 2026 issue of the specialized magazine for gift business, retail, and distribution, 'Monthly Gift PREMIUM,' on Wednesday, April 1. The opening feature of this issue is 'Basic Knowledge of Gift Distribution,' a must-read for new employees joining companies during this season. It includes an analysis of market trends covering what 'gifts' are, the structure of the gift industry, and attention-grabbing fields such as formal gifts, social gifts, EC, and department stores, as well as a 'Gift Glossary 200.' Furthermore, as a joint issue for the Premium Incentive Show (PI Show) held at the Sunshine City Bunka Kaikan Building from April 8 to 10, it features notable exhibitors, seminars, and a related special 'Forefront of Sales Promotion.' It can also be purchased at the PI Show venue. *1: One of Japan's largest international trade fairs for personal gifts and lifestyle goods (*2). *2: In-house research (Survey date: February 2026), Previous results (101st Tokyo International Gift Show Spring 2026, held Feb 4-6, 2026)... 2,789 exhibitors, 226,166 visitors Notable Topics Opening Feature: What is a Gift? ~Basic Knowledge of Gift Distribution~ We are running a basic knowledge feature aimed at new employees who have newly joined companies in the gift distribution industry, mid-level employees who welcome them for a review, and those considering entering the industry. We explain in an easy-to-understand manner what a gift actually is, as well as overall market sizes, market trends in casual, formal, and social gifts, and the characteristics and current status of players like gift wholesalers, EC, and department stores. A keepsake 'Gift Glossary 200' is also included. A must-see for gift distribution personnel. [Also Notable] Forefront of Sales Promotion / Premium Incentive Show Spring 2026 Buyer's Guide The '73rd International Premium Incentive Show Spring 2026' (PI Show) will be held from Wednesday, April 8 to Friday, April 10 at the Sunshine City Bunka Kaikan Building Convention Center. Coinciding with the PI Show, we have included the 'Forefront of Sales Promotion,' consisting of interviews with industry associations and contributions by journalists familiar with US-Japan distribution promotions. It also includes a full list of PI Show exhibitors, venue maps, lecture information, and award-winning projects from the '35th Japan Promotion Planning Contest.' Mr. Tsuyoshi Uchida, Executive Director and Secretary General, Japan Promotional Marketing Association (JPM) Mr. Tatsuichi Nishikawa, Representative, Distribution Journalist Radick