Coming Next Week! The 73rd International Premium Incentive Show Spring 2026: Leading the Future of Sales Promotion
Business Guide-Sha Co., Ltd. will host the 73rd International Premium Incentive Show Spring 2026 from April 8 to 10 at Sunshine City, Ikebukuro, showcasing the latest trends in marketing and promotional goods.
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- 📰 Published: March 31, 2026 at 20:30
Business Guide-Sha Co., Ltd. will hold the '73rd International Premium Incentive Show Spring 2026' (PI Show), a specialized trade fair for sales promotion, corporate gifts, and marketing, from April 8 (Wed) to 10 (Fri) at the Sunshine City Convention Center in Ikebukuro, Tokyo. The theme is 'Innovation Propels the Promotional Market Part II.' We will present the latest promotional goods and services that will lead the era of sales promotion. We look forward to seeing you there.
■ Exhibition Areas and Special Projects
The venue consists of seven areas: SP Tools & Incentive Exhibition, Store Presentation & Printing Promotion Exhibition, Promotion Support Exhibition, Advertising & Event Goods Exhibition, Original Food & Beverage Exhibition, Sustainable Novelty Exhibition, and the special 'Oshikatsu (Fan Activity) Goods Corner.' We also offer special lectures and the awards ceremony for the Japan Promotion Planning Contest to enhance visitor satisfaction.
■ Special Exhibition: Oshikatsu Goods Corner
We are featuring a special corner focused on 'Oshikatsu,' a rapidly expanding market. From classic items to new creative goods, many products will be exhibited that can be used for supporting one's 'Oshi' (favorite character/idol).
■ Special Exhibition: SUSTAINABLE SELECTION AWARD
We are collecting and exhibiting promotional tools that are friendly to people and the environment. Award winners will be selected through visitor voting and expert judges.
■ Special Project: 63rd JAA Advertising Awards
This is a unique comprehensive advertising award where consumers judge works submitted by advertisers, media, and agencies. Award-winning works that resonated with consumers will be on special display.
■ 35th Japan Promotion Planning Contest
Date: April 9 (Thu), 14:00-15:30. We will honor excellent planning and successful campaigns from 2025. This is a valuable opportunity to hear directly from those responsible for successful campaigns.
■ New Product Contest
We will hold the 'SP Tool Contest' and 'Sports/Entertainment Goods Contest' to showcase the latest premium novelties. The awards ceremony will be held on April 10 (Fri).
■ Special Lectures
We have prepared essential sessions for marketing professionals, covering topics such as digital promotion and sustainable practices, featuring experts from Dentsu, Account Planning, and more.
■ Exhibition Areas and Special Projects
The venue consists of seven areas: SP Tools & Incentive Exhibition, Store Presentation & Printing Promotion Exhibition, Promotion Support Exhibition, Advertising & Event Goods Exhibition, Original Food & Beverage Exhibition, Sustainable Novelty Exhibition, and the special 'Oshikatsu (Fan Activity) Goods Corner.' We also offer special lectures and the awards ceremony for the Japan Promotion Planning Contest to enhance visitor satisfaction.
■ Special Exhibition: Oshikatsu Goods Corner
We are featuring a special corner focused on 'Oshikatsu,' a rapidly expanding market. From classic items to new creative goods, many products will be exhibited that can be used for supporting one's 'Oshi' (favorite character/idol).
■ Special Exhibition: SUSTAINABLE SELECTION AWARD
We are collecting and exhibiting promotional tools that are friendly to people and the environment. Award winners will be selected through visitor voting and expert judges.
■ Special Project: 63rd JAA Advertising Awards
This is a unique comprehensive advertising award where consumers judge works submitted by advertisers, media, and agencies. Award-winning works that resonated with consumers will be on special display.
■ 35th Japan Promotion Planning Contest
Date: April 9 (Thu), 14:00-15:30. We will honor excellent planning and successful campaigns from 2025. This is a valuable opportunity to hear directly from those responsible for successful campaigns.
■ New Product Contest
We will hold the 'SP Tool Contest' and 'Sports/Entertainment Goods Contest' to showcase the latest premium novelties. The awards ceremony will be held on April 10 (Fri).
■ Special Lectures
We have prepared essential sessions for marketing professionals, covering topics such as digital promotion and sustainable practices, featuring experts from Dentsu, Account Planning, and more.
FAQ
Who can attend?
This is a B2B trade show, so it is intended for business professionals only.
Is there an admission fee?
Admission is free of charge.
What are the highlights?
Key highlights include the 'Oshikatsu' goods corner, sustainable novelties, and the latest promotional contests.