The Circle of Protected Dog and Cat Activities Expanding in Saijo City, Ehime! Local Tatami Shops, Stores, and Volunteers Collaborate
Ishino Shoten in Saijo City, Ehime, has developed charity goods like the 'Nameneko Towel' and 'Tatami Keychain' to support protected cats and dogs. It will also be available as a hometown tax return gift, creating a sustainable support system.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 04:26
- 🔍 Collected: April 11, 2026 at 00:20
- 🤖 AI Analyzed: April 20, 2026 at 06:24 (222h 4m after Collected)
A support activity utilizing 'Tatami-edge Keychains,' in collaboration with the local 'Takahashi Tatami Center' and 'Hogoneko House,' is currently expanding among participating stores in the Saijo and Niihama areas. Ishino Shoten Co., Ltd. (Headquarters: Saijo City, Ehime Prefecture, President: Ishino), which operates 'Gift Ishino,' has developed the protected dog and cat activity support goods 'Iyo Saijo Nameneko Towel' in collaboration with 'Nameneko,' a character that took the world by storm in the Showa era, and the local NPO 'Inuneko Life.' Starting late December 2025, it will begin accepting applications on major sites as a hometown tax return gift for Saijo City.
## Purpose and Background of the Service
'Sustainable Support for Protection Activities' from Saijo City. Currently, dog and cat protection activities rely heavily on the goodwill of volunteers, making continuous funding a challenge. By leveraging the high-quality manufacturing of Saijo City, known as the 'City of Water,' and the power of 'Nameneko,' loved across generations, we have built a system where people nationwide can support protection activities while having fun.
## Service Details
■ Product Detail 1: 'Tatami-edge Keychain' Supported by Local Networks
A charity item using tatami edges made by 'Takahashi Tatami Center,' sold at participating stores in Saijo and Niihama cities.
Sales Price: 1,000 yen (tax included)
Activity Content: Profits, excluding material costs from sales, are allocated to support activities like 'Hogoneko House.'
Features: Sold in collaboration with various local businesses, including Gift Ishino (Saijo and Niihama branches).
■ Product Detail 2: Hometown Tax Return Gift 'Iyo Saijo Nameneko Towel'
A 'MADE in SAIJO' towel with over 60% of its processes done in Saijo City. Certified by the Imabari Towel brand (No. 2025-2241), featuring excellent water absorption and a soft touch.
Support Mechanism: 220 yen (nyan-nyan) per set will be donated from a portion of Gift Ishino's profits to the 'NPO Inuneko Life.'
Contents: Set of 2 face towels (approx. 33cm × 80cm)
Material: 100% Cotton
Available at: Gift Ishino storefront, and Saijo City hometown tax sites (Furunavi, Furusato Choice, Rakuten, Satofull, Amazon)
## Service Fees
[Service Name] has established [Pricing Plan], and [Campaign Information] is also available for users considering initial implementation.
## Future Development
[Company Name] has a [Plan and Vision for Future Development] through the provision of [Service Name].
## Representative Comment
## Purpose and Background of the Service
'Sustainable Support for Protection Activities' from Saijo City. Currently, dog and cat protection activities rely heavily on the goodwill of volunteers, making continuous funding a challenge. By leveraging the high-quality manufacturing of Saijo City, known as the 'City of Water,' and the power of 'Nameneko,' loved across generations, we have built a system where people nationwide can support protection activities while having fun.
## Service Details
■ Product Detail 1: 'Tatami-edge Keychain' Supported by Local Networks
A charity item using tatami edges made by 'Takahashi Tatami Center,' sold at participating stores in Saijo and Niihama cities.
Sales Price: 1,000 yen (tax included)
Activity Content: Profits, excluding material costs from sales, are allocated to support activities like 'Hogoneko House.'
Features: Sold in collaboration with various local businesses, including Gift Ishino (Saijo and Niihama branches).
■ Product Detail 2: Hometown Tax Return Gift 'Iyo Saijo Nameneko Towel'
A 'MADE in SAIJO' towel with over 60% of its processes done in Saijo City. Certified by the Imabari Towel brand (No. 2025-2241), featuring excellent water absorption and a soft touch.
Support Mechanism: 220 yen (nyan-nyan) per set will be donated from a portion of Gift Ishino's profits to the 'NPO Inuneko Life.'
Contents: Set of 2 face towels (approx. 33cm × 80cm)
Material: 100% Cotton
Available at: Gift Ishino storefront, and Saijo City hometown tax sites (Furunavi, Furusato Choice, Rakuten, Satofull, Amazon)
## Service Fees
[Service Name] has established [Pricing Plan], and [Campaign Information] is also available for users considering initial implementation.
## Future Development
[Company Name] has a [Plan and Vision for Future Development] through the provision of [Service Name].
## Representative Comment