giftee Inc. appoints Daiki Shinozuka as new President and Representative Director, launching a new structure with the mission "Creating a society where warmth flows, starting with gifts."

giftee Inc. (Headquarters: Shinagawa-ku, Tokyo / President and Representative Director: Daiki Shinozuka, hereinafter referred to as giftee) has embarked on a new start as an operating company under giftee Group Inc. on July 1, 2026 (Wednesday). With this change, we are pleased to announce the appointment of Daiki Shinozuka as President and Representative Director. Concurrently, we have established a new mission that articulates the raison d'être of giftee as an operating company, and have also renewed our website.

Appointment of New President and Representative Director

On July 1, 2026 (Wednesday), Daiki Shinozuka was appointed President and Representative Director of giftee. Shinozuka joined giftee in 2017 as part of the first new graduate intake and has led the launch of key products such as "giftee Box®" and "eraberu Pay®" for "giftee for Business." Since 2023, he has served as General Manager of the "giftee for Business" division, driving the business's growth. Under the new structure, giftee will strive for further business development.

Establishment of giftee's New Mission and Statement

With the transition to a holding company structure, we have re-articulated the raison d'être of giftee Inc. and established a new mission and statement.

【Mission】

Creating a society where warmth flows,

starting with gifts.

【Statement】

Giving, receiving, and returning gifts. This practice, believed to have originated millions of years ago, is said to be one of the oldest and most essential communication tools for humans as social beings. Gifts carry the intentions and emotions of people. They are imbued with the fundamental desire to connect with others and build better relationships. Through our business, which starts with gifts, we connect people to people and people to society. We infuse warmth into each relationship and spread that warmth throughout society.

Executive Team (As of July 1, 2026 (Wednesday))

President and Representative Director: Daiki Shinozuka (Newly Appointed)

Director: Yoshikazu Fujita

Director (Non-executive): Makoto Nakajima / Auditor (Part-time): Daizo Kumiki

Biography and Comments of President and Representative Director

Daiki Shinozuka 2017: Joined giftee Inc. (First new graduate intake)

2020: Appointed Product Unit Manager, giftee for Business

2023: Appointed General Manager, giftee for Business Division

2026: Appointed President and Representative Director

Infusing warmth into "relationships" to build social infrastructure that lasts for 50 to 100 years.

giftee began with "giftee®," a casual gift service for individuals that allows people to easily exchange everyday sentiments through e-gifts. Since then, we have continuously expanded our reach to corporations, municipalities, and overseas, increasing the "total amount of conveyed emotions" in the world.

giftee views "gifts" not merely as the exchange of goods, but as a means to express various emotions such as gratitude, support, apologies, and assistance. Just as the concept of "giving and receiving" has existed since ancient times in human society, it is a fundamental human activity. While the forms of communication may change with the times and technology, the "desire" for people to think of others and convey their feelings will never disappear. We are building businesses to provide more diverse, convenient, and sustainable means for delivering such emotions.

Sixteen years since its founding, giftee has established a culture of easily exchanging "small thank yous" through e-gifts. Furthermore, with a strong business foundation in place for corporations and municipalities, we are now in a phase where we can leverage the network effects and assets of our platform to the fullest, taking a longer-term perspective and approaching new challenges with a broader scope.

What giftee looks to next is the minimization of "gift friction." We aim to eliminate the physical and psychological barriers that arise when giving gifts through the power of technology and products, enabling emotions to be delivered to recipients more easily and smoothly. We will eliminate the loss of emotions that could not be conveyed until now, in all situations, regardless of whether they are individuals, corporations, or municipalities.

We approach the concept of "gifts" or "giving and receiving" with a strong sense of pride and determination, believing that no other company is as serious about and has thought as deeply about it as we have. Beyond e-gifts, we will create social infrastructure for conveying emotions by seamlessly handling all types of gifts, including experiential and physical gifts, on a single platform.

Of course, no matter how wonderful a service we create, it is meaningless if it cannot be sustained as a business. By continuing to grow as a strong, economically rational business, we can leave better experiences for society for the next 50 to 100 years. We will balance our emotional value with economic rationality, connecting people to people and people to society. And we will infuse warmth into each relationship, spreading that warmth throughout society.

Company Overview

Company Name: giftee Inc.

English Name: giftee, Inc.

President and Representative Director: Daiki Shinozuka

Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

Established: August 10, 2010

Capital: 3,286 million yen (As of the end of March 2026)

Number of Employees: 292 (As of July 1, 2026)

Business Activities: Development of e-gift platform business (the following 4 services)

1 Operation of casual gift service "giftee®"

2 Provision of "eGift System" gift sales system for corporations

3 Provision of "giftee for Business" solutions utilizing e-gifts for corporations

4 Development of digital platform "e-machi Platform®" to solve regional and municipal issues

URL:

giftee Inc. https://giftee.co.jp

giftee® https://giftee.com

giftee for Business https://giftee.biz/

e-machi Platform® https://emachi-platform.jp

Holding Company Overview

Company Name: giftee Group Inc.

English Name: giftee Group, Inc.

President and Representative Director: Mutsumi Ota / Tatsuya Suzuki

Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

Established: July 1, 2026 Capital: 20 million yen

Securities Code: 590A (Tokyo Stock Exchange Prime Market)

Business Activities: Management of group companies and related businesses

URL: https://giftee-group.com/