giftee, Inc. Appoints Daiki Shinozuka as New Representative Director, Launches New System with Mission to "Create a Society with Warmth, Starting with Gifts"

giftee, Inc. (Headquarters: Shinagawa-ku, Tokyo / Representative Director: Daiki Shinozuka, hereinafter referred to as giftee) has embarked on a new start as an operating company under giftee Group, Inc. on July 1, 2026 (Wed.). With this change, we are pleased to announce the appointment of Daiki Shinozuka as Representative Director. Concurrently, we have formulated a new mission that articulates the raison d'être of giftee as an operating company and have renewed our website.

Appointment of New Representative Director

On July 1, 2026 (Wed.), Daiki Shinozuka was appointed as the Representative Director of giftee. Shinozuka joined giftee in 2017 as part of the first cohort of new graduates and has led the launch of key products such as "giftee Box®" and "eraberuPay®" for "giftee for Business." Since 2023, he has served as the General Manager of the "giftee for Business" division, driving its growth. Under the new leadership, giftee aims for further business development.

Formulation of giftee's New Mission and Statement

With the transition to a holding company structure, we have re-articulated the raison d'être of giftee, Inc. and formulated a new mission and statement.

【Mission】

Starting with gifts,

Create a society with warmth.

【Statement】

Giving, receiving, and returning gifts. This practice, believed to have originated millions of years ago, is said to be one of the oldest and most essential communication tools for humans as social beings. Gifts carry intentions and emotions. They embody the fundamental desire to connect with others and build better relationships. Through our business, starting with gifts, we connect people to people and people to society. We infuse warmth into each relationship and spread that warmth throughout society.

Executive Team (As of July 1, 2026 (Wed.))

Representative Director: Daiki Shinozuka (Newly Appointed)

Director: Yoshikazu Fujita

Director (Non-Executive): Makoto Nakajima / Auditor (Part-time): Daizo Komiki

Biography and Comments of Representative Director

Daiki Shinozuka 2017: Joined giftee, Inc. (First cohort of new graduates)

2020: Appointed Product Unit Manager, giftee for Business

2023: Appointed General Manager, giftee for Business Division

2026: Appointed Representative Director

Infusing Warmth into "Relationships" to Build Societal Infrastructure for the Next 50 to 100 Years

giftee began with "giftee®," a casual gift service for individuals that allows users to easily exchange everyday sentiments through e-gifts. Subsequently, we have continuously expanded our reach to corporations, municipalities, and overseas, increasing the "total amount of conveyed emotions" in society.

giftee views "gifts" not merely as the exchange of goods, but as a means to express various emotions such as gratitude, support, apologies, and encouragement. Just as the concept of "giving and receiving" has existed since ancient times in human society, it is a fundamental human activity. While the forms of communication may change with the times and technology, the "desire" for people to think of others and convey their feelings will never disappear. We are building businesses to provide more diverse, convenient, and sustainable means for delivering such emotions.

After 16 years since its founding, giftee has fostered a culture of casually exchanging "small thank yous" through e-gifts. Furthermore, with a solid business foundation established for corporations and municipalities, we are now in a phase where we can leverage the network effects and assets of our platform to the fullest and approach new challenges with a longer-term perspective.

What giftee is looking towards next is the minimization of "gift friction." We aim to eliminate the physical and psychological barriers that arise when giving gifts through the power of technology and products, enabling emotions to be delivered to recipients more easily and smoothly. Regardless of whether they are individuals, corporations, or municipalities, we will eliminate the loss of emotions that could not be conveyed until now in all situations.

We approach the concept of "gifts" or "giving and receiving" with a strong sense of pride and determination, believing that no other company is as serious about and has thought as deeply about it as we have. Beyond e-gifts, we will create societal infrastructure for conveying emotions by seamlessly handling all types of gifts, including experiential and physical gifts, on a single platform.

Of course, no matter how wonderful a service we create, it is meaningless if it cannot be sustained as a business. By continuing to grow as a strong business with economic rationality, we can leave better experiences for society for the next 50 to 100 years. We will balance our emotional value with economic rationality, connecting people to people and people to society. And we will infuse warmth into each relationship, spreading that warmth throughout society.

Company Overview

Company Name: giftee, Inc.

English Name: giftee, Inc.

Representative Director: Daiki Shinozuka

Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

Established: August 10, 2010

Capital: 3,286 million yen (As of the end of March 2026)

Number of Employees: 292 (As of July 1, 2026)

Business Activities: Operation of e-gift platform business (4 services below)

1 Operation of casual gift service "giftee®"

2 Provision of "eGift System" gift sales system for corporations

3 Provision of "giftee for Business" corporate solutions utilizing e-gifts

4 Provision of digital platform "e-machi Platform®" to solve regional issues for municipalities

URLs:

giftee, Inc. https://giftee.co.jp

giftee® https://giftee.com

giftee for Business https://giftee.biz/

e-machi Platform® https://emachi-platform.jp

Holding Company Overview

Company Name: giftee Group, Inc.

English Name: giftee Group, Inc.

Representative Directors: Mutsumi Ota / Tatsuya Suzuki

Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

Established: July 1, 2026 Capital: 20 million yen

Stock Code: 590A (Tokyo Stock Exchange Prime Market)

Business Activities: Management of group companies and related businesses

URL: https://giftee-group.com/