Giftee Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Mutsumi Ota, Tatsuya Suzuki; hereinafter "Giftee"), a provider of e-gift platform services (※1), announces that its corporate and government-focused digital gifting service, "giftee for Business" (※2), has been adopted by Nittoseiko Co., Ltd. (Headquarters: Ayabe City, Kyoto Prefecture; President & CEO: Makoto Araga; hereinafter "Nittoseiko") for its newly established shareholder benefit program. The distribution of benefits to eligible shareholders was successfully conducted from March to May 2026. Utilizing its "Catalog Gift System" (※3), Giftee compiled and generated an original digital catalog gift featuring local specialties unique to Nittoseiko. Additionally, Giftee provided the digital gift box "giftee Box®" (※4) as a benefit option, along with a comprehensive solution for efficient benefit distribution. The creation of the Ayabe City specialty product catalog was realized through collaboration with Kicchihaike Inc. (Headquarters: Asabetsu Town, Hiyama District, Hokkaido; CEO: Masaya Yamamoto; hereinafter "Kicchihaike").

The number of listed companies implementing shareholder benefit programs has reached approximately 1,600, or about 35% of all listed stocks (as of end-July 2025), marking an increase for the first time in six years, according to recent industry trends (※5). However, for B2B-focused corporations, there is a structural challenge in preparing suitable benefit items in-house due to the nature of their products and services, often resulting in reliance on generic gift cards or prepaid vouchers. This has made it difficult to offer unique, company-specific benefits or to enhance shareholder satisfaction.

Since its launch in 2016, "giftee for Business" has addressed diverse corporate needs across industries, supporting campaigns and marketing initiatives such as survey incentives, store visit promotions, and social media campaigns, with over 81,000 cumulative implementations (※6). In particular, its core products, "giftee Box®" and "eraberuPay®" (※7), allow recipients to select their preferred gifts and offer high usability across Japan, making them widely adopted for nationwide campaigns and shareholder benefit programs. Beyond digital gifting, Giftee also provides integrated solutions for efficient distribution of shareholder benefits. Since April 2025, Giftee has fully launched its "Catalog Gift System," which compiles and generates original digital catalog gifts featuring carefully selected items aligned with a specific theme. These digital catalog gifts, created via Giftee's system, allow recipients to browse products online and redeem their allocated tickets for preferred items. The catalogs can feature diverse offerings, including physical goods, e-gifts for stores and facilities, and experience-based gifts. Recipients can freely select items based on the number of tickets received, providing a thoughtful gifting experience that respects both the giver and receiver by obscuring direct price information.

Nittoseiko Co., Ltd. is a total fastening solutions provider offering industrial fasteners (screws), screw tightening machines, and measurement/inspection equipment. On November 13, 2025, the company announced the establishment of a new shareholder benefit program, aiming to build long-term relationships with shareholders and promote the charm of Ayabe City, Kyoto Prefecture, where the company was founded. In considering digital gifts as benefits, Nittoseiko selected Giftee for its ability to compile an original digital catalog gift featuring Ayabe City specialties in collaboration with designated local businesses, as well as for its end-to-end service capability, including the production and delivery of custom-designed gift cards and management of personal information.

In this initiative, Giftee has compiled and provided two benefit options: the digital gift box "giftee Box®" and an original digital catalog gift using the "Catalog Gift System." The catalog gift features a selection of local Ayabe City specialties, allowing shareholders to redeem tickets for their preferred items. Giftee also provided a solution for efficient distribution of benefits via a dedicated webpage. Starting from the first reference date of December 31, 2025, shareholders holding 500 or more shares receive a custom gift card with a QR code. By scanning the code, shareholders can access a dedicated site and choose between the original Ayabe City specialty digital catalog gift or "giftee Box®." For the digital catalog gift, shareholders can select one item from a lineup worth 3,000 yen or 6,000 yen, based on their shareholding. For "giftee Box®," shareholders can combine multiple gifts from a wide selection within their allocated points of 2,000, 4,000, or 8,000 points, depending on their shareholding.

The entire process, including identity verification on the dedicated page, benefit selection, and instant issuance of "giftee Box®," is enabled by the distribution solutions provided by "giftee for Business." Giftee also offers end-to-end services, including the production and mailing of custom gift cards and management of personal information.

"giftee for Business" will continue to advance service development, improvements, and collaborations with other companies to meet diverse corporate needs. The company will continue to deliver new value through gifting, including the digitalization of shareholder benefits and applications in employee welfare and promotional initiatives.

(※1) The e-gift platform business refers to Giftee's integrated service offering, covering the creation and distribution of e-gifts.

(※2) giftee for Business is a service for corporations and local governments that utilizes e-gifts, suitable for campaign prizes and customer appreciation gifts.

(※3) Giftee's "Catalog Gift System" is a system that enables brands, corporations, and local governments to compile and generate original digital catalog gifts. Utilizing a ticket-based system, it allows the inclusion of products at various price points, making the catalog's total value less transparent to recipients—a key feature. Suitable for brands offering a wide range of products from casual to high-end items, such as kitchenware, baby/kids' goods, and food specialty stores, it can promote brand gifting for occasions like childbirth, marriage, and new life. The system also supports curated product lineups based on themes like region, health, ingredients, or original concepts, and can be used for seasonal customer gifts, corporate gifts for employees, or as return gifts for hometown tax donations featuring local specialties.

(※4) giftee Box® allows exchange for over 1,000 types of gifts, including convenience store items and café tickets, within the allocated "gift points." No membership registration or app download is required to use giftee Box® or the "gift points," and multiple gifts can be selected within the available points.

(※5) Quoted from the "Tokyo Stock Exchange Money-Bu!" feature (https://money-bu-jpx.com/news/article067171/)

(※6) As of the first quarter of the fiscal year ending December 2026 (disclosed May 13, 2026)

(※7) eraberuPay® is a digital gift that allows exchange for preferred items from various smartphone payment service points within the allocated "gift points." No membership registration or app download is required to use eraberuPay® or the "gift points," and multiple payment service points can be selected within the available points.

◼️ About Nittoseiko's Shareholder Benefit Program

Eligible shareholders are those holding 500 or more shares as of the first reference date of December 31, 2025. Shareholders can choose between a digital catalog gift of Ayabe City specialties or the digital gift "giftee Box®."

[Benefit Details (as of December 31, 2025 reference date)]

· 500 shares to under 1,000 shares: Digital catalog gift of Ayabe City specialties worth 3,000 yen, or 2,000 points in "giftee Box®"

· 1,000 shares to under 10,000 shares: Digital catalog gift of Ayabe City specialties worth 6,000 yen, or 4,000 points in "giftee Box®"

· 10,000 shares or more: Enrollment in the 10,000-yen "Ayabe Special Citizen Program," or 8,000 points in "giftee Box®"

Distribution date: Late March each year (distribution began March 27, 2026)

For more details, please visit the URL below.

URL: https://www.nittoseiko.co.jp/ir/benefit.html

◼️ Comment from the Implementing Company

Nittoseiko Co., Ltd., Finance Department

"We have newly introduced a shareholder benefit program to express our gratitude to shareholders and deepen their understanding of our company. In designing the program, it was essential to balance the appeal of local specialty products from our founding city, Ayabe, with operational convenience. We were impressed by the service proposal, particularly the proven track record in featuring local products and the smooth operational framework, which led to our decision to adopt it. Through this program, we aim to strengthen our connection with shareholders and enhance our corporate value."

Overview of "giftee for Business"

Since its launch in 2016, "giftee for Business" has supported diverse corporate campaigns and marketing initiatives across industries, including survey incentives, store visit promotions, and social media campaigns, with over 81,000 cumulative implementations. Its core products, the digital gifts "giftee Box®" and "eraberuPay®," are highly valued for their convenience, allowing recipients to choose their gifts, resulting in high satisfaction regardless of location, gender, or age. They are widely used as incentives for nationwide campaigns and diverse participant groups. In October 2022, the service expanded to offer specialized "Corporate Gift" solutions for businesses to express gratitude to clients, customers, and employees, and in December 2022, it began offering services tailored to local government resident programs, broadening its scope. Digital gifts are highly versatile, usable at national chain stores and e-commerce sites, and can feature themed product lineups, making them ideal incentives for targeted initiatives such as childcare support and other resident welfare programs. Their ease of implementation also enables smooth program operations.

Target recipients: Corporations (B2C, B2E, B2B) and local governments

Distribution methods: Unique URLs (CSV file), real-time issuance via gift issuance API (giftee API), card format, notice format, tablet format, etc.

Services offered: "giftee Box®," "eraberuPay®," etc.

Implementation schedule: As fast as one business day

※ For more details, please inquire

Pricing structure:

Digital gift issuance: Product cost + issuance fee

※ Gift distribution solutions are available as an option

Delivery gift service: Initial storage fee + storage fee + shipping fee

※ Product procurement costs added if included; custom packaging and combined shipping available as an option

※ For more details, please inquire

URL: https://x.gd/Jy41L

Inquiry: https://x.gd/MQA2O

◼️ About Nittoseiko Co., Ltd.

Company name: Nittoseiko Co., Ltd.

Address: 20 Mae-gahata, Ikura-cho, Ayabe City, Kyoto Prefecture

Founded: February 11, 1938

Capital: 35.22 billion yen (as of December 31, 2025)

Representative: President & CEO Makoto Araga

Business: Manufacturing and sales of industrial fasteners (screws), screw tightening machines, and measurement/inspection equipment

URL: https://www.nittoseiko.co.jp/

◼️ About Giftee Inc.

Giftee operates under the corporate vision of "providing services that nurture diverse connections among people, companies, and communities through e-gifts." The company runs an e-gift platform business globally, offering end-to-end services from e-gift issuance to distribution. Its main services are the casual gifting service "giftee®," the e-gift and ticket issuance and sales system "eGift System," the corporate-focused e-gift solution "giftee for Business," and the digital platform "e-machi Platform®" designed to solve challenges for local governments and communities. Giftee provides e-gift services to individuals, corporations, and local governments.

Company name: Giftee Inc.

Address: 12F, Higashi-Gotanda Square, 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022

Founded: August 10, 2010 (Service launch: March 2011)

Capital: 32.86 billion yen (as of December 2025)

Representatives: CEO Mutsumi Ota, Tatsuya Suzuki

Business: E-gift platform business (four services below)

1 Operation of the casual gifting service "giftee®"

2 Provision of "eGift System," a gift sales system for corporations

3 Provision of "giftee for Business," e-gift solutions for corporations

4 Provision of "e-machi Platform®," a digital platform to address challenges for local governments and communities

URL:

Giftee Inc. https://giftee.co.jp

giftee® https://giftee.com

giftee for Business https://giftee.biz/

e-machi Platform® https://giftee.co.jp/service/emachi-platform

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  • Source: PR TIMES
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