Giftee for Business Adopted for Yamaha Motor's Shareholder Benefits, Balancing Cost Reduction with Convenience

Giftee, Inc., which operates an e-gift platform business, announced that its 'giftee for Business' service for corporations and local governments has been adopted for the shareholder benefits of Yamaha Motor Co., Ltd. The program, which offers digital gifts centered on 16 types of smartphone payment points, began distribution in March 2026. It targets approximately 450,000 shareholders holding one unit (100 shares) or more as recorded in the shareholder registry as of December 31, 2025, with an application deadline of June 30, 2026. This initiative realizes real-time issuance and distribution of digital gifts through API integration with the 'Shareholder Benefit Site' provided by Shareholder Relations Service Co., Ltd.

The number of listed companies implementing shareholder benefit programs has reached approximately 1,600, or 35% of all listed stocks (as of the end of July 2025), and recent data shows that the percentage of listed companies offering such benefits has increased for the first time in six years. Traditionally, shareholder benefits often involved paper vouchers, discount tickets, or generic gift certificates, which carried high costs for shipping and labor on top of the product value. Recently, however, more companies are digitizing these traditional paper tickets as part of initiatives to improve shareholder convenience, reduce costs, and contribute to SDGs through paperless operations.

Since its launch in 2016, 'giftee for Business' has supported various corporate marketing and promotion needs, such as survey incentives, store traffic drivers, and SNS campaigns, with over 75,000 implementations. It offers over 1,000 types of digital gifts, including store-exchangeable gifts available at convenience stores and cafes nationwide, as well as digital codes and various smartphone payment points for web use. These are utilized in various corporate initiatives, including shareholder benefits, due to their high convenience across the country. In addition to providing digital gifts, Giftee offers various solutions for efficient distribution of shareholder benefits.

Since its founding in 1955, Yamaha Motor has developed its business across multiple axes, with core technologies in powertrain based on motorcycle development and vehicle/hull technologies that support mobility. To build medium- to long-term relationships with shareholders, the company operates a shareholder benefit program that awards points based on the number of shares held and the holding period, allowing shareholders to exchange these points for items from various choices. Previously, the company only used paper catalog gifts mailed to shareholders' homes. However, due to the increase in the number of shareholders in recent years and the need to review operating costs and distribution processes, the company decided to adopt digital gifts from 'giftee for Business' as a new option while maintaining physical catalog gifts.

In this initiative, 'giftee for Business' provides the 'giftee API,' which enables real-time issuance of digital gifts by linking with external systems, along with 16 types of digital gifts including PayPay points, Amazon gift cards, d points, and donation-based gifts for organizations like The Nippon Foundation and the Japanese Red Cross. Shareholders wishing to receive digital gifts can log in to the dedicated 'Shareholder Benefit Site' (operated by Shareholder Relations Service) using the user ID and password provided on their shareholder benefit notification. They can then select their preferred gifts based on their awarded points. Through API integration with the site, after selecting a gift and entering an email address, a URL for the digital gift is sent to the registered email address, allowing for immediate receipt.