Giftee Selected for Kyoto Prefecture's "Outing Support Kit" Distribution Project for Child-Rearing Households - Plans and Provides 6 Types of Gift Kits Tailored to Child's Age and Scene
Giftee has been selected for Kyoto Prefecture's "Outing Support Kit" distribution project for child-rearing households, planning and providing six types of gift kits tailored to children's ages and specific situations. The aim is to lower the psychological hurdles for parents with infants to go out and encourage them to do so. Applications began on May 8, 2026.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 00:34
- 🔍 Collected: May 8, 2026 at 16:01
- 🤖 AI Analyzed: May 8, 2026 at 20:29 (4h 27m after Collected)
Giftee Inc. (Headquarters: Shinagawa-ku, Tokyo / Representatives: Mutsumi Ota, Tatsuya Suzuki / hereinafter, Giftee), which operates an e-gift platform business (*1), announces that it has been selected for Kyoto Prefecture's "Outing Support Kit" distribution project for child-rearing households, to be implemented in fiscal year 2026, and has planned and provided six types of "Outing Support Kits." The "Outing Support Kit" is a gift kit aimed at lowering the psychological hurdles for parents who feel "it's difficult" or "anxious if something happens" when going out with infants, and encouraging them to actually go out. "STUDIO GIFTEE," Giftee's professional team specializing in gift planning, was responsible for the overall gift planning, and "giftee for Business" (*2), a service for corporations and local governments utilizing digital gifts, supported the entire operation, including the construction of a dedicated website. We also announce that applications for this kit began on Friday, May 8, 2026.
In recent years, against the backdrop of declining birthrates, local governments nationwide have been actively promoting measures based on the "Children and Child-Rearing Support System" led by the Children and Families Agency, and the "Integrated Implementation of Accompaniment-Type Consultation Support and Economic Support for Pregnant Women and New Mothers (Comprehensive Consultation Support Project for Pregnant Women, Support Benefits for Pregnant Women)." Furthermore, the implementation of original child-rearing household support measures using national and local government independent budgets is also becoming active, with initiatives to promote continuous support from early pregnancy to the post-natal child-rearing period progressing from various angles. On the other hand, when implementing measures, a series of operational resources, such as planning and selecting benefit contents and arrangements, are required for the local government, which is the project owner. Therefore, solutions that contribute to reducing the workload of local government officials and efficient operation, as well as solutions that contribute to improving the satisfaction of target residents, are sought. Traditionally, general-purpose gift certificates and cash benefits were mainstream for such resident support measures, but an increasing number of local governments are working on designing benefit contents that are more directly linked to the purpose of support.
Recently, the demand for gift benefits, including digital gifts, has been increasing in local government resident support projects, including child-rearing support. Giftee provides a one-stop service for local governments, offering various gift contents that meet the diverse needs of recipients, as well as various solutions to support project operation, assisting with a wide range of benefit contents. In terms of gift contents, in addition to digital gifts, we are expanding our lineup to include experiences, high-quality goods, and "Swag®," original goods printed with logos and company names, covering digital, physical, and experiential options. We have established a system to widely support optimal gift benefits according to the recipient's situation and purpose. Furthermore, to support corporate branding and gift experiences for better relationships between companies and customers/employees, and local governments and residents, "STUDIO GIFTEE" was launched in February 2024 as a professional team that plans gift experiences in line with the giver's feelings and the context of giving gifts, and has since been adopted for child-rearing support projects in Gotsu City, Shimane Prefecture, Omachi City, Nagano Prefecture, and others.
Kyoto Prefecture evaluated Giftee's track record in local government projects, its direction capabilities for product planning and kit assembly based on the project's purpose, its ability to build a dedicated website, its system to speedily handle tens of thousands of physical gifts from selection and procurement to packaging and mass delivery, and its proposal content that enhances synergy with existing businesses, leading to its selection for this project.
■ About the "Outing Support Kit Distribution Project for Child-Rearing Households"
Kyoto Prefecture has been promoting the creation of a child-friendly environment throughout the region as part of its efforts to realize "Japan's best child-rearing environment," where children, child-rearing generations, and all people can live comfortably. This includes developing "Kids Friendly Facilities," providing "Kyoto Child-Rearing Support Passports" and "Mamop" to support child-rearing families' outings, and fostering a child-friendly atmosphere through endorsement of the "WE Love Baby Project." This project is part of the "Child-Rearing Environment Japan's Best Promotion Strategy" and is being implemented as a measure to encourage concrete actions based on the "easy-to-go-out atmosphere" that is being fostered throughout the region through these initiatives. Furthermore, from the perspective of economic support for child-rearing households affected by rising prices, this project utilizes the "Local Revitalization Temporary Grant for Priority Support for Rising Prices" (*3). The target recipients are households with children aged 0-2 residing in Kyoto Prefecture as of Wednesday, April 1, 2026, and those who have registered their pregnancy.
In recent years, against the backdrop of declining birthrates, local governments nationwide have been actively promoting measures based on the "Children and Child-Rearing Support System" led by the Children and Families Agency, and the "Integrated Implementation of Accompaniment-Type Consultation Support and Economic Support for Pregnant Women and New Mothers (Comprehensive Consultation Support Project for Pregnant Women, Support Benefits for Pregnant Women)." Furthermore, the implementation of original child-rearing household support measures using national and local government independent budgets is also becoming active, with initiatives to promote continuous support from early pregnancy to the post-natal child-rearing period progressing from various angles. On the other hand, when implementing measures, a series of operational resources, such as planning and selecting benefit contents and arrangements, are required for the local government, which is the project owner. Therefore, solutions that contribute to reducing the workload of local government officials and efficient operation, as well as solutions that contribute to improving the satisfaction of target residents, are sought. Traditionally, general-purpose gift certificates and cash benefits were mainstream for such resident support measures, but an increasing number of local governments are working on designing benefit contents that are more directly linked to the purpose of support.
Recently, the demand for gift benefits, including digital gifts, has been increasing in local government resident support projects, including child-rearing support. Giftee provides a one-stop service for local governments, offering various gift contents that meet the diverse needs of recipients, as well as various solutions to support project operation, assisting with a wide range of benefit contents. In terms of gift contents, in addition to digital gifts, we are expanding our lineup to include experiences, high-quality goods, and "Swag®," original goods printed with logos and company names, covering digital, physical, and experiential options. We have established a system to widely support optimal gift benefits according to the recipient's situation and purpose. Furthermore, to support corporate branding and gift experiences for better relationships between companies and customers/employees, and local governments and residents, "STUDIO GIFTEE" was launched in February 2024 as a professional team that plans gift experiences in line with the giver's feelings and the context of giving gifts, and has since been adopted for child-rearing support projects in Gotsu City, Shimane Prefecture, Omachi City, Nagano Prefecture, and others.
Kyoto Prefecture evaluated Giftee's track record in local government projects, its direction capabilities for product planning and kit assembly based on the project's purpose, its ability to build a dedicated website, its system to speedily handle tens of thousands of physical gifts from selection and procurement to packaging and mass delivery, and its proposal content that enhances synergy with existing businesses, leading to its selection for this project.
■ About the "Outing Support Kit Distribution Project for Child-Rearing Households"
Kyoto Prefecture has been promoting the creation of a child-friendly environment throughout the region as part of its efforts to realize "Japan's best child-rearing environment," where children, child-rearing generations, and all people can live comfortably. This includes developing "Kids Friendly Facilities," providing "Kyoto Child-Rearing Support Passports" and "Mamop" to support child-rearing families' outings, and fostering a child-friendly atmosphere through endorsement of the "WE Love Baby Project." This project is part of the "Child-Rearing Environment Japan's Best Promotion Strategy" and is being implemented as a measure to encourage concrete actions based on the "easy-to-go-out atmosphere" that is being fostered throughout the region through these initiatives. Furthermore, from the perspective of economic support for child-rearing households affected by rising prices, this project utilizes the "Local Revitalization Temporary Grant for Priority Support for Rising Prices" (*3). The target recipients are households with children aged 0-2 residing in Kyoto Prefecture as of Wednesday, April 1, 2026, and those who have registered their pregnancy.