Giftee Provides 'giftee Benefit' to Narel Group, an Employee Benefit Program Infrastructure

Giftee Inc., which operates an e-gift platform business, has announced the provision of 'giftee Benefit' to Narel Group starting April 1, 2026. This service is a specialized solution for the BtoE (Business to Employee) domain of 'Corporate Gift' services, aimed at building and strengthening relationships between companies and their employees.

Giftee has been providing Corporate Gift services since October 2022. While BtoB usage often focuses on seasonal gifts and marketing, BtoE usage spans welcome gifts for new hires, birthdays, anniversaries, sales incentives, and health management initiatives. As of late February 2026, the service has been adopted in over 9,000 cases across various industries.

In the Japanese market, there is a growing focus on improving employee engagement due to labor shortages and the rise of human capital management. While companies seek to differentiate themselves through welfare benefits, costs and implementation time often pose barriers. In response, Giftee developed 'giftee Benefit' in September 2024 as a platform requiring no development. In April 2025, it was renewed to feature a digital gift discount store and a coupon app.

Narel Group previously used external welfare services, but usage remained low and did not lead to tangible results for employees. Given the nature of their business, recruiting and retaining technical employees is a critical strategic theme. In their medium-term management plan 'Change and Growth 2030,' Narel Group identified strengthening human capital as a core pillar. They chose 'giftee Benefit' to transform their system into one that is actually used by employees, creating continuous communication through daily discounts and point rewards for approximately 4,000 staff members.

The service provided to Narel Group includes a discount store with approximately 900 types of digital gifts from 100 brands (cafes, convenience stores, restaurants, etc.) and a coupon app with 500+ types of coupons from 350 brands. Furthermore, monthly points provided by the company can be used to purchase digital gifts even more affordably.

Giftee plans to continue expanding features to enhance convenience for both companies and employees. The company aims to foster a culture of Corporate Gifting as a means of showing gratitude and building strong relationships in the Japanese market.

(Explanatory notes: e-gift platform business involves the entire process from generation to distribution of e-gifts. Corporate Gift is a general term for gifts given to business partners or employees. Swag refers to original goods printed with logos.)

Comment from Narel Group: 'We decided to implement this service to improve employee engagement and the convenience of our welfare system. We highly value the ability to realize continuous communication through point systems, which was difficult with traditional services. We have high expectations for the satisfaction of our employees and the strengthening of organizational engagement.'

Overview of 'giftee Benefit': This is an employee benefit solution for the BtoE domain. It includes a digital gift discount store and a coupon app as standard features. Options include point programs for birthdays and events. - Minimum Plan: 300 JPY / person / month (excl. tax) - Standard Plan: 500+ JPY / person / month (excl. tax) *Includes 200+ JPY point reward per person.