giftee Provides Employee Benefits Program Infrastructure "giftee Benefit" to Narel Group
giftee Inc. will start providing its BtoE employee benefits platform, "giftee Benefit," to Narel Group from April 1, 2026. The aim is to boost employee engagement through daily-use digital gifts.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:04
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 07:44 (470h 56m after Collected)
giftee Inc. (Headquarters: Shinagawa-ku, Tokyo / Representative Directors: Mutsumi Ota, Tatsuya Suzuki / hereafter "giftee"), which operates an e-gift platform business (*1), announces that Narel Group Inc. (Headquarters: Chiyoda-ku, Tokyo / Representative Director: Naoki Shibata / hereafter "Narel Group") has adopted "giftee Benefit." This solution specializes in the BtoE domain of the "Corporate Gift" (*2) service—gifts given by companies to business partners, customers, and employees to build and strengthen relationships and express gratitude. giftee Benefit, an employee benefits program infrastructure, will be provided starting Wednesday, April 1, 2026.
Since October 2022, giftee has been providing services specialized in Corporate Gifts. In the BtoB sector, they are often used for marketing purposes such as mid-year/year-end gifts and improving service engagement. In the BtoE sector, they are utilized in diverse situations including welcome gifts for new employees, birthday gifts, anniversary celebrations, sales incentives, and corporate wellness measures. Since its launch, the Corporate Gift service has been adopted across a wide variety of industries and use cases, accumulating over 9,000 implementations as of the end of February 2026.
Under these circumstances, against the backdrop of labor shortages and a growing interest in human capital management in the domestic market, attention is focusing on measures to improve employee engagement. An increasing number of companies are considering enhancing their employee benefit systems. Furthermore, there is a trend placing high importance on benefits, as comprehensive welfare programs are top-ranked among the conditions new employees seek in a company (*3). On the other hand, while companies are required to design benefit programs that differentiate them from competitors and meet the diverse needs of employees, barriers such as system development costs, implementation time, and the burden of cultivating incentives remain. Therefore, to keep development and implementation costs low and enable companies to start attractive benefit programs in a short period, giftee developed "giftee Benefit." Building upon the approximately 170 brands and over 1,000 types of gift content traditionally provided as benefit incentives, this platform serves as a points program infrastructure specialized for employee benefits that requires no development and can be implemented rapidly. Provision began in September 2024. Furthermore, in April 2025, it was renewed as a benefit program infrastructure whose main features include a store where employees can purchase digital gifts at a discount and a coupon app that can be used an unlimited number of times.
Up until now, Narel Group has worked to create a comfortable working environment for employees by introducing externally provided employee benefit services. However, they faced the issue that the usage rate of the system remained low, and it was not necessarily a measure that provided tangible benefits to the employees. Due to the business characteristics of Narel Group, the recruitment and retention of technical employees is the source of their competitiveness against other companies and a critical management theme. In the medium-term management plan "Change and Growth 2030" announced by Narel Group in December 2025, the strengthening of human capital is highlighted as a foundation supporting their growth strategy. They had been considering the necessity of a mechanism that does not simply "prepare" a system, but creates continuous touchpoints with employees and heightens engagement. Given this background, as they aimed to transition to a system that is "actually utilized" by employees, they evaluated "giftee Benefit" highly. They appreciated that it is a program infrastructure specialized for benefits, equipping mechanisms that generate continuous communication between the company and employees. This is achieved through an app that allows employees to acquire and use various coupons and purchase digital gifts at a discount for daily use, along with points redemption available during discounted purchases. As a result, approximately 4,0...
Since October 2022, giftee has been providing services specialized in Corporate Gifts. In the BtoB sector, they are often used for marketing purposes such as mid-year/year-end gifts and improving service engagement. In the BtoE sector, they are utilized in diverse situations including welcome gifts for new employees, birthday gifts, anniversary celebrations, sales incentives, and corporate wellness measures. Since its launch, the Corporate Gift service has been adopted across a wide variety of industries and use cases, accumulating over 9,000 implementations as of the end of February 2026.
Under these circumstances, against the backdrop of labor shortages and a growing interest in human capital management in the domestic market, attention is focusing on measures to improve employee engagement. An increasing number of companies are considering enhancing their employee benefit systems. Furthermore, there is a trend placing high importance on benefits, as comprehensive welfare programs are top-ranked among the conditions new employees seek in a company (*3). On the other hand, while companies are required to design benefit programs that differentiate them from competitors and meet the diverse needs of employees, barriers such as system development costs, implementation time, and the burden of cultivating incentives remain. Therefore, to keep development and implementation costs low and enable companies to start attractive benefit programs in a short period, giftee developed "giftee Benefit." Building upon the approximately 170 brands and over 1,000 types of gift content traditionally provided as benefit incentives, this platform serves as a points program infrastructure specialized for employee benefits that requires no development and can be implemented rapidly. Provision began in September 2024. Furthermore, in April 2025, it was renewed as a benefit program infrastructure whose main features include a store where employees can purchase digital gifts at a discount and a coupon app that can be used an unlimited number of times.
Up until now, Narel Group has worked to create a comfortable working environment for employees by introducing externally provided employee benefit services. However, they faced the issue that the usage rate of the system remained low, and it was not necessarily a measure that provided tangible benefits to the employees. Due to the business characteristics of Narel Group, the recruitment and retention of technical employees is the source of their competitiveness against other companies and a critical management theme. In the medium-term management plan "Change and Growth 2030" announced by Narel Group in December 2025, the strengthening of human capital is highlighted as a foundation supporting their growth strategy. They had been considering the necessity of a mechanism that does not simply "prepare" a system, but creates continuous touchpoints with employees and heightens engagement. Given this background, as they aimed to transition to a system that is "actually utilized" by employees, they evaluated "giftee Benefit" highly. They appreciated that it is a program infrastructure specialized for benefits, equipping mechanisms that generate continuous communication between the company and employees. This is achieved through an app that allows employees to acquire and use various coupons and purchase digital gifts at a discount for daily use, along with points redemption available during discounted purchases. As a result, approximately 4,0...