Mega-Influencer 'Banbanzai' with Over 2.7 Million Subscribers Joins Creator Production 'Son'

Giel Co., Ltd. (Location: Shibuya-ku, Tokyo; CEO: Ryota Yamagishi) is pleased to announce that its creator production 'Son' has signed an exclusive management contract as of April 1, 2026, with the mega-influencer group 'Banbanzai,' whose YouTube channel boasts over 2.7 million subscribers.

・Banbanzai Profile

A creator unit consisting of two members, Gishi and Miyu, who enjoy overwhelming support from Gen Z.

Since their formation in 2019, they have taken the YouTube world by storm with prank videos and content that captures the realistic chemistry unique to a male-female duo. Their channel has surpassed 2.7 million subscribers, with total views reaching into the billions.

Currently, they are expanding their activities beyond social media into music and brand production. They continue to attract intense attention from the advertising and entertainment industries as 'the male-female unit with the most influence on today's youth.'

YouTube: https://www.youtube.com/@Banbanzai

TikTok: https://www.tiktok.com/@banbanzai__

Instagram: https://www.instagram.com/banbanzai_gishi_miyu_/

X: https://x.com/banbanzai_

・Gishi Profile

Date of Birth: October 22, 1998

Hometown: Hokkaido (Nakashibetsu)

The leader of Banbanzai. He creates trends through humor and creative planning. His personal social media presence is also significant, with over 500,000 Instagram followers and 400,000 YouTube subscribers, earning him immense recognition among his peers.

・Miyu. Profile

Date of Birth: March 30, 1999

Hometown: Hokkaido (Sapporo)

Highly interested in beauty, her influence is so strong that cosmetic and fashion items she introduces in videos often sell out, a phenomenon dubbed 'Miyu-ure' (Miyu-selling). With over 720,000 Instagram followers, many women resonate with her unique worldview.

・Comments from Banbanzai

Comment from Gishi

'Banbanzai has joined Son. I'm excited because we now have an environment where we can leverage the strengths we've built while also challenging ourselves with things we couldn't do before!'

Comment from Miyu.

'We are happy to announce that Banbanzai is now part of Son. I will work harder than ever to deliver videos and events that everyone can enjoy, both as an individual and as a group!!'

・Comment from Son

'We will cherish Banbanzai's achievements and their fans. As a team, we will take on various challenges together to expand their field of activity more than ever before. We appreciate your continued support.'

・About Son

Son is a creator production agency dedicated to supporting creators under the motto 'Moving the digital world with human thoughts.' Focusing on social media, we manage and produce talent, maximizing their individuality while combining creativity and technology to generate value and inspiration.

URL: https://giel.co.jp/

<Operating Company>

Company Name: Giel Co., Ltd.

Location: 403 Nippo Ebisu Building, 1-15-9 Ebisu, Shibuya-ku, Tokyo

Representative: Ryota Yamagishi, CEO