Katsu Sandwich Brand "HITOKAMI," Selling Over 10,000 Units at Bread Festivals, to Expand Nationwide with FC Model. Franchisee Recruitment Begins.

Million Co.,Ltd. (Head office: Minami-Aoyama, Minato-ku, Tokyo; Founder: Takayuki Shimizu) will officially begin its franchise (FC) expansion for the katsu sandwich brand "HITOKAMI" and start recruiting FC franchisees from spring 2026.

HITOKAMI is a katsu sandwich brand featuring fillet katsu prepared with its unique low-temperature cooking method.
By carefully cooking selected ingredients at a low temperature, the umami is locked in, achieving a moist and silky texture.

Furthermore, with a wide variety of flavors not found in conventional katsu sandwiches and colorful packaging, the brand offers products that combine "the joy of choosing" with "high added value."

■ Product Strength Proven Through Test Store in Kyoto and Sales Performance at 'Pan no Fes'

HITOKAMI has, in collaboration with partner companies, opened a test store in Kyoto to repeatedly verify its products and operations.

Furthermore, the brand participated in the bread event "Pan no Fes" for the second consecutive year, selling over 10,000 units in total and receiving high praise from many customers.

The event generated such a strong response that queues lasted over 3 hours, and repeat customers emerged, demonstrating the high quality of the product.

In addition, it has attracted media attention, being featured on Nippon TV's "DayDay.".

Based on these achievements, the company will now begin nationwide store expansion.

■ Brand Concept

'Adding color and the joy of choosing to katsu sandwiches.'

This katsu sandwich brand combines artisan craftsmanship, with a focus on ingredients and cooking methods, with playful ideas.

While valuing quality with carefully selected ingredients and beautiful finishes, we also offer "the joy of choosing" through a wide variety of flavors and colorful packaging.

We aim to propose new value that has not been seen in katsu sandwiches before, while cherishing the elegant and profound image of Japanese aesthetics.

What we aim for is

"A katsu sandwich brand everyone knows, but no one has ever seen."

Something you'd instinctively recommend to others, something you'd want to share.
Through such product experiences, we aim to become a brand loved for a long time.

■ Brand Design Allowing for Small Space Store Openings

HITOKAMI's brand design allows for various sales channels such as department stores, station concourses, airports, events, and pop-up stores.

・Can open stores in a minimum of 1 to 3 tsubo (approx. 3.3 to 9.9 sqm)
・Offers katsu sandwiches with quality that belies them being frozen
・Develops over 9 flavor variations

As a brand that balances efficient store operations with product strength, it can be deployed in a wide range of store formats, including commercial facilities, events, and station concourses.

■ Store Image

■ About FC Franchisee Recruitment

HITOKAMI will begin recruiting franchise partners for nationwide store expansion.

To commemorate the launch of our FC expansion, we are also offering special benefits for the first 10 companies to join.

*Details of the special benefits will be provided individually to companies that inquire.

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■ Company Overview

Company Name: million Co.,Ltd.

English Name: million Co.,Ltd.

Founded/Established: January 2017

Founder: Takayuki Shimizu

Location: 2-11-14 Minami-Aoyama, Minato-ku, Tokyo 107-0062

Email: info@million.ne.jp

URL: https://million.ne.jp