What brand name did Million Co., Ltd. use for its katsu sando that sold over 10,000 units at the Bread Festival?

The brand name used by Million Co., Ltd. is 'HITOKAMI' for its katsu sando product.

How many units of HITOKAMI katsu sando were sold at the Bread Festival according to the article?

Over 10,000 units of HITOKAMI katsu sando were sold at the Bread Festival.

Which company is responsible for launching the FC development of the HITOKAMI brand nationwide?

Million Co., Ltd. is responsible for launching the nationwide franchise development of HITOKAMI.

What special benefit is offered to the first 10 companies joining HITOKAMI's franchise expansion?

The first 10 companies joining HITOKAMI's expansion will receive special benefits from Million Co., Ltd.

Where did HITOKAMI conduct successful test sales before starting nationwide franchise recruitment?

HITOKAMI conducted successful test sales in Kyoto and at the Bread Festival.

Katsu Sando Brand "HITOKAMI," which Sold Over 10,000 Units at a Bread Festival, to Expand Nationwide with FC Development. Recruitment of Franchisees Begins.

Published Apr 1, 2026 6:00 PM ・ Updated Jun 14, 2026 1:44 PM ・ 7 min read ・ Source: PR TIMES

Million Co., Ltd. is launching a nationwide franchise expansion for its katsu sando brand, 'HITOKAMI,' known for its unique low-temperature cooking method and diverse flavor variations. The brand has proven its market appeal through successful test sales in Kyoto and at the 'Bread Festival,' where it sold over 10,000 units and attracted queues of over three hours. HITOKAMI is now seeking franchisees to join its expansion, offering special benefits for the first 10 companies.

Million Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo; Founder: Takayuki Shimizu) has officially commenced the franchise (FC) expansion of its katsu sando brand, "HITOKAMI," and will begin recruiting FC franchisees from spring 2026.

HITOKAMI is a katsu sando brand that uses fillet cutlets finished with its unique low-temperature cooking method. By carefully cooking selected ingredients at a low temperature, the umami is sealed in, achieving a moist and silky texture.

Furthermore, with a wide variety of flavors and colorful packaging not found in conventional katsu sando, it is developed as a product that combines "the joy of choosing" and "high added value."

Product Strength Proven Through Test Store in Kyoto and Sales Performance at 'Bread Festival'

HITOKAMI has, in collaboration with partner companies, opened a test store in Kyoto to repeatedly verify its products and operations.

Furthermore, at the "Bread Festival" event, the brand participated for the second consecutive year and has been well-received by many customers, selling over 10,000 units in total.

At the event, the response was so great that queues lasted for over 3 hours, and repeat customers emerged, proving the high quality of the product.

In addition, it has attracted media attention, being featured on Nippon TV's "DayDay."

Based on these achievements, we will now begin nationwide store expansion.

Brand Concept

"Adding color and the joy of choosing to katsu sando."

It is a katsu sando brand that combines the craftsmanship of focusing on ingredients and cooking methods with playful ideas.

While valuing quality, such as carefully selected ingredients and beautiful finishes, we also offer "the joy of choosing" through a wide variety of flavors and colorful packaging.

We aim to propose new value that has not been seen in katsu sando before, while cherishing the elegant and profound Japanese image.

What we aim for is

"A katsu sando brand that everyone knows, but no one has ever seen."

A product that makes you want to recommend it to others, and share it. Through such product experiences, we aim to become a long-loved brand.

Brand Design Allowing for Small Space Establishments

HITOKAMI's brand design allows for various sales channels such as department stores, station concourses, airports, events, and pop-ups.

・Can be established in spaces as small as 1 to 3 tsubo (approx. 3.3 to 9.9 sq meters) ・Offers katsu sando with quality that is hard to believe it's frozen ・Develops over 9 flavor variations

As a brand that combines efficient store operations with product strength, it can be deployed in a wide range of establishment formats, including commercial facilities, events, and station concourses.

Store Image

Store Image 1

Store Image 2

Regarding Recruitment of FC Franchisees

HITOKAMI is now recruiting franchise partners for its nationwide store expansion.

To commemorate the start of the FC expansion, we are offering special membership benefits to the first 10 companies.

*Details of the benefits will be provided individually to inquiring companies.

Franchisee Recruitment Document PDFPlease feel free to contact us.

Company Profile

Company Name: Million Co., Ltd.

English Name: million Co.,Ltd.

Founded/Established: January 2017

Founder: Takayuki Shimizu

Location: 2-11-14 Minami-Aoyama, Minato-ku, Tokyo 107-0062

Email: info@million.ne.jp

URL: https://million.ne.jp

FACT BOX

Source: PR TIMES
Category: product_launch|campaign

Katsu Sando Brand "HITOKAMI," which Sold Over 10,000 Units at a Bread Festival, to Expand Nationwide with FC Development. Recruitment of Franchisees Begins.

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