Katsu Sando Brand "HITOKAMI," which Sold Over 10,000 Units at a Bread Festival, to Expand Nationwide with FC Development. Recruitment of Franchisees Begins.

April 1, 2026

Million Co., Ltd. is launching a nationwide franchise expansion for its katsu sando brand, 'HITOKAMI,' known for its unique low-temperature cooking method and diverse flavor variations. The brand has proven its market appeal through successful test sales in Kyoto and at the 'Bread Festival,' where it sold over 10,000 units and attracted queues of over three hours. HITOKAMI is now seeking franchisees to join its expansion, offering special benefits for the first 10 companies.

product_launch|campaignNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 1, 2026 at 18:00
🔍 Collected: April 1, 2026 at 09:36
🤖 AI Analyzed: April 16, 2026 at 20:31 (370h 54m after Collected)

Million Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo; Founder: Takayuki Shimizu) has officially commenced the franchise (FC) expansion of its katsu sando brand, "HITOKAMI," and will begin recruiting FC franchisees from spring 2026.

HITOKAMI is a katsu sando brand that uses fillet cutlets finished with its unique low-temperature cooking method.
By carefully cooking selected ingredients at a low temperature, the umami is sealed in, achieving a moist and silky texture.

Furthermore, with a wide variety of flavors and colorful packaging not found in conventional katsu sando, it is developed as a product that combines "the joy of choosing" and "high added value."

■ Product Strength Proven Through Test Store in Kyoto and Sales Performance at 'Bread Festival'

HITOKAMI has, in collaboration with partner companies, opened a test store in Kyoto to repeatedly verify its products and operations.

Furthermore, at the "Bread Festival" event, the brand participated for the second consecutive year and has been well-received by many customers, selling over 10,000 units in total.

At the event, the response was so great that queues lasted for over 3 hours, and repeat customers emerged, proving the high quality of the product.

In addition, it has attracted media attention, being featured on Nippon TV's "DayDay."

Based on these achievements, we will now begin nationwide store expansion.

■ Brand Concept

"Adding color and the joy of choosing to katsu sando."

It is a katsu sando brand that combines the craftsmanship of focusing on ingredients and cooking methods with playful ideas.

While valuing quality, such as carefully selected ingredients and beautiful finishes, we also offer "the joy of choosing" through a wide variety of flavors and colorful packaging.

We aim to propose new value that has not been seen in katsu sando before, while cherishing the elegant and profound Japanese image.

What we aim for is

"A katsu sando brand that everyone knows, but no one has ever seen."

A product that makes you want to recommend it to others, and share it.
Through such product experiences, we aim to become a long-loved brand.

■ Brand Design Allowing for Small Space Establishments

HITOKAMI's brand design allows for various sales channels such as department stores, station concourses, airports, events, and pop-ups.

・Can be established in spaces as small as 1 to 3 tsubo (approx. 3.3 to 9.9 sq meters)
・Offers katsu sando with quality that is hard to believe it's frozen
・Develops over 9 flavor variations

As a brand that combines efficient store operations with product strength, it can be deployed in a wide range of establishment formats, including commercial facilities, events, and station concourses.