Greenfield fully acquires Nest Hotel
Greenfield Advisors Inc. has announced the full acquisition of Nest Hotel Japan Inc. by acquiring 100% of its outstanding shares. This move aims to strengthen Nest Hotel's management foundation and enhance the synergy between hotel operations and asset management for Greenfield, thereby accelerating hotel investment projects. Additional shares were acquired in December 2025 and on March 31, 2026.
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- 📰 Published: April 1, 2026 at 02:39
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Greenfield Advisors Inc. (Chiyoda-ku, Tokyo, hereinafter "Greenfield") is pleased to announce that it has acquired 100% of the outstanding shares of Nest Hotel Japan Inc. (hereinafter "Nest Hotel").
This acquisition will solidify Nest Hotel's management foundation, and Greenfield will strengthen the collaboration between hotel operations and asset management (investment advisory) to actively form hotel investment projects.
■ Background of Share Acquisition
Greenfield has focused on advisory services for overseas investors and asset management as its core business for over a decade. In the process of acquiring business hotels, it established Nest Hotel in 2013 through a joint venture with investors and has led its management since then.
This time, additional shares were acquired from other shareholders in December 2025 and on March 31, 2026, leading to the acquisition of all shares.
■ Aim: Maximizing Synergy between Operational Strength and Advisory Functions
Through this acquisition, we will further promote the following initiatives:
・Strengthening collaboration between asset management functions and hotel operations
・Improving performance through investment decisions based on operational site data
・Expanding the creation and provision of investment opportunities
This will expand and accelerate investment in hotel assets.
■ Future Development
Greenfield will provide higher quality advisory services to hotel investors by combining the expertise cultivated as an asset management company with Nest Hotel's operational capabilities.
In addition, we will support the sustainable growth of Nest Hotel's current management team and aim to strengthen the group's presence in the domestic hotel market through the creation and provision of investment opportunities.
■ Overview of Nest Hotel
Name: Nest Hotel Japan Inc.
Location: 12th Floor, Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Established: February 15, 2013
Representative: Naka Kawauchi, Representative Director
Capital: 96.25 million yen
Business Activities: Hotel, resort, restaurant management, management consulting
Brands: The Nest, bespoke hotel, Nest hotel, etc. (total 5 brands)
Managed Facilities: 18 hotels (2,241 rooms)
*New hotel scheduled to open in Okinawa Prefecture on April 1, 2026
■ Overview of Greenfield
Name: Greenfield Advisors Inc.
Location: 12th Floor, Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Established: August 7, 2009
Representative: Naka Kawauchi, Representative Director
Business Activities: Real estate investment advisory and agency, real estate brokerage, consulting
【Contact Information】
Greenfield Advisors Inc. Public Relations
[email protected]
This acquisition will solidify Nest Hotel's management foundation, and Greenfield will strengthen the collaboration between hotel operations and asset management (investment advisory) to actively form hotel investment projects.
■ Background of Share Acquisition
Greenfield has focused on advisory services for overseas investors and asset management as its core business for over a decade. In the process of acquiring business hotels, it established Nest Hotel in 2013 through a joint venture with investors and has led its management since then.
This time, additional shares were acquired from other shareholders in December 2025 and on March 31, 2026, leading to the acquisition of all shares.
■ Aim: Maximizing Synergy between Operational Strength and Advisory Functions
Through this acquisition, we will further promote the following initiatives:
・Strengthening collaboration between asset management functions and hotel operations
・Improving performance through investment decisions based on operational site data
・Expanding the creation and provision of investment opportunities
This will expand and accelerate investment in hotel assets.
■ Future Development
Greenfield will provide higher quality advisory services to hotel investors by combining the expertise cultivated as an asset management company with Nest Hotel's operational capabilities.
In addition, we will support the sustainable growth of Nest Hotel's current management team and aim to strengthen the group's presence in the domestic hotel market through the creation and provision of investment opportunities.
■ Overview of Nest Hotel
Name: Nest Hotel Japan Inc.
Location: 12th Floor, Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Established: February 15, 2013
Representative: Naka Kawauchi, Representative Director
Capital: 96.25 million yen
Business Activities: Hotel, resort, restaurant management, management consulting
Brands: The Nest, bespoke hotel, Nest hotel, etc. (total 5 brands)
Managed Facilities: 18 hotels (2,241 rooms)
*New hotel scheduled to open in Okinawa Prefecture on April 1, 2026
■ Overview of Greenfield
Name: Greenfield Advisors Inc.
Location: 12th Floor, Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Established: August 7, 2009
Representative: Naka Kawauchi, Representative Director
Business Activities: Real estate investment advisory and agency, real estate brokerage, consulting
【Contact Information】
Greenfield Advisors Inc. Public Relations
[email protected]