Ryan Garcia Appointed as Public Relations Strategy Ambassador for Joint Venture 'Crawford Production Japan'

Key facts

  • Ryan Garcia Appointed as Public Relations Strategy Ambassador for Joint Venture 'Crawford Production Japan'
  • abc Inc. announced that active professional boxer Ryan Garcia has been appointed as the Public Relations Strategy Ambassador for its joint venture 'Crawford Production Japan' with Terence Crawford. The company also unveiled the monetization model for its combat sports entertainment business 'Combat Entertainment 3.0' utilizing Web3 technology.
  • Source: PR Times
  • Date: June 6, 2026

Direct answer

abc Inc. announced that active professional boxer Ryan Garcia has been appointed as the Public Relations Strategy Ambassador for its joint venture 'Crawford Production Japan' with Terence Crawford. The company also unveiled the monetization model for its combat sports entertainment business 'Combat Entertainment 3.0' utilizing Web3 technology.

Citation
Ryan Garcia Appointed as Public Relations Strategy Ambassador for Joint Venture 'Crawford Production Japan' (June 6, 2026), PR Times
Source
PR Times
Date
June 6, 2026
abc Inc. announced that active professional boxer Ryan Garcia has been appointed as the Public Relations Strategy Ambassador for its joint venture 'Crawford Production Japan' with Terence Crawford. The company also unveiled the monetization model for its combat sports entertainment business 'Combat Entertainment 3.0' utilizing Web3 technology.
イベントNQ 0/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 6, 2026 at 04:30
  • 🔍 Collected: June 5, 2026 at 19:35
  • 🤖 AI Analyzed: June 6, 2026 at 15:50 (20h 14m after Collected)
abc Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hajime Matsuda; Securities Code: 8783; hereinafter 'the Company') held a new business announcement event on June 5, 2026, for the combat sports entertainment business 'Combat Entertainment 3.0' led by the joint venture 'Crawford Production Japan (tentative name)', which is being established with former professional boxer Terence Crawford, who was highly regarded as the world's number one Pound for Pound (PFP) boxer.

At the business announcement held on June 5 (from left: the Company's Hajime Matsuda, Ryan Garcia)

At this announcement event, as the next phase following the overall business concept announced on May 14, 2026, it was announced that active professional boxer Ryan Garcia has been appointed as the 'Public Relations Strategy Ambassador' for the joint venture, and the specific details of the monetization business model utilizing Web3 technology and the on-chain infrastructure were disclosed.

1. Background and Social Issues

On May 14, 2026, the Company announced the establishment of the joint venture 'Crawford Production Japan (tentative name)' with Mr. Crawford and the overall concept of the combat sports entertainment business 'Combat Entertainment 3.0'.

[Reference: Announcement dated June 2, 2026: Notice of Basic Agreement on Establishment of Joint Venture with Terence Crawford]

In the traditional combat sports world, the value of fighters has been fragmented by organizations and countries, and there was a particular issue that excellent Japanese talent could not sufficiently reach the global stage. Additionally, the short active careers of fighters and the lack of a global mechanism for fans to directly participate in and share the growth of fighters were structural issues for the entire industry.

The Company has been promoting this business based on its track record of sponsorship activities and support for launching the 'Fighters Guild' project, which supports fighters' careers. This announcement event takes the overall concept presented on May 14 a step further, presenting a concrete implementation process and monetization logic.

2. Mission and Brand Concept of the New Business

As a 'finance-side company', the Company will support the joint venture 'Crawford Production Japan (tentative name)', which leads this business, while collaborating with professionals in event management. The business branding adopts the following concept and mission, aiming to create new value in the combat sports world.

Concept: Combat Entertainment 3.0

Mission: Make diversity a currency.

Tagline: The world supports the value of fighters.

During a discussion after the business announcement

3. Business Features: 'Four Axes' for Monetization and Value Circulation

In this business, while collaborating with professionals in event management, the Company will comprehensively promote the following four axes through the joint venture 'Crawford Production Japan (tentative name)', building a business model that circulates the IP (intellectual property) value of fighters on a global scale.

AGGREGATE:

Accumulate fighter IP across organizational boundaries. Collaborate with the 'Fighters Guild' supported by the Company.

GLOBALIZE:

Expand globally by leveraging former professional boxer Terence Crawford's US PPV know-how and global network.

MONETIZE:

Generate 'six revenue streams from one IP', including events, PPV, broadcast rights sales, distribution, and merchandise.

ON-CHAIN:

Build a mechanism to connect with fans worldwide through an on-chain infrastructure and share value growth.

4. Appointment and Role of Ryan Garcia

With the full-scale launch of this business, active professional boxer Ryan Garcia, who has a powerful global fan base and 12 million social media followers, has been appointed as the 'Public Relations Strategy Ambassador' for the joint venture 'Crawford Production Japan (tentative name)'.

Positioning Mr. Garcia's overwhelming global communication power as a 'value amplification engine', the Company disclosed the structure of the monetization logic aimed at enhancing PPV, broadcast rights, and sponsorship value on a global scale through Mr. Garcia's participation.

5. Social Significance of the Technology

To allow fans to participate in value growth and share the benefits of business growth in a 'transparent, global, and real-time' manner, an on-chain connection infrastructure will be adopted.

Rather than building a system from scratch, the Company will directly connect the existing ecosystem (Wowbit / NYAN) that it has supported and built in the Web3 space to fighter IP. This will significantly compress development costs and time, enabling early social implementation of a global, real-time fan participation structure.

*The presentation of the on-chain infrastructure in this announcement is solely for the purpose of explaining the Company's business strategy, underlying technology, and ecosystem context, and is not intended as a guide to prices or investments, including crypto assets, nor as a solicitation for investment.

6. Future Outlook

The Company aims to establish a 'positive-sum revenue model' where all involved parties (promoters, fighters, overseas camps, fans) are rewarded.

Details regarding the investment ratio, definitive conditions, contract status, and specific comprehensive collaboration strategies with other companies and organizations for this joint venture will be announced sequentially and formally.

◆About abc Inc. (Securities Code: 8783, Tokyo Stock Exchange Standard Market) https://abc-chain.com/

abc's motto is 'Make diversity a currency.' This phrase, which is our identity and guiding star, is a promise to the future society. By using this phrase as the axis for management, business, and creative decisions, we aim to become a specialized currency group centered on Web3 technology, striving for a world 'where good people are rewarded' that transcends the framework of traditional financial systems.

By adding 'Tokenized by abc' as a brand notation to the abc group company network and presenting it integrally with each business, we will provide a new value exchange system by making diversity a currency across the entire group through unified brand management.

Location: Akasaka Daiichi Building 11F, 4-9-17 Akasaka, Minato-ku, Tokyo
Representative: Representative Director Hajime Matsuda
Business Description: Investment in companies and funds, support for investees, real estate-related business, crypto asset-related business

FAQ

What is 'Combat Entertainment 3.0'?

It is a combat sports entertainment business led by a joint venture between abc Inc. and Terence Crawford, utilizing Web3 technology.

What is Ryan Garcia's role?

He serves as the Public Relations Strategy Ambassador for the joint venture 'Crawford Production Japan', aiming to enhance business value through his global influence.

What are the revenue streams for this business?

The model creates six revenue streams from one IP, including events, PPV, broadcast rights, distribution, and merchandise.