GetBetter's TSUNAGI | TSUNAGI "Eliminating the concept of wearing scenes." A challenge to a new style that balances work and play.
GetBetter Inc. announced "GetBetter's TSUNAGI | TSUNAGI," a new style of coveralls that blurs the lines between work and play. It proposes borderless fashion that can be worn in various settings, from construction to creative work and outdoor activities, aiming to make daily life more enjoyable.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 18:35 (481h 47m after Collected)
GetBetter Inc. (Location: Toshima-ku, Tokyo; Representative Director: Yoshiteru Minabe), which develops its original brand, "GetBetter's TSUNAGI | TSUNAGI," worn borderlessly for both work and play, is participating in "April Dream 2026." Our company endorses April Dream, which aims to make April 1st a day to express dreams. This press release is GetBetter Inc.'s dream.
"Work and play? Bring it on." Eliminating the concept of wearing scenes.
[Wearing for work] Workwear that transcends occupational boundaries, worn by "people engaged in construction, manufacturing, and agriculture" and "people working as stylists and creators." Just imagining this worldview makes me excited.
[Wearing for play] Clothes that can be worn by "people who enjoy hobbies like motorcycling and outdoor activities" and "people who enjoy fashion" to enjoy their respective lifestyles. Just imagining this scene makes me look forward to holidays.
[Clothes for work] + [Clothes for play] = [GetBetter's TSUNAGI | TSUNAGI]
Work and play. We created these coveralls with the desire that if we could share the fun of both, "every day would be better, more enjoyable."
GetBetter's TSUNAGI | TSUNAGI will propose a new style towards the dream of "eliminating the concept of wearing scenes" by transcending occupational genres and hobby genres for spending holidays.
GetBetter's TSUNAGI | TSUNAGI
■Official EC Site
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