[Pop-up] "Ana Tomy", "SUITE702", and "towel.studio" Gather at Isetan Shinjuku! CHELSEA's First Pop-up Shop Featuring 3 Brands Simultaneously, Starting June 24, 2026!

The Chelsea division of Geo Co., Ltd. (Headquarters: Naka-ku, Nagoya, Aichi; President: Yukimasa Murakami), a group company of Geo Holdings Corporation (Headquarters: Naka-ku, Nagoya, Aichi; Representative Director, President & Executive Officer: Yuzo Endo) that imports and sells fashion and lifestyle goods, will hold a pop-up shop featuring a curated selection of lifestyle brands from around the world at the 1st floor of the Isetan Shinjuku Store Main Building for 14 days from Wednesday, June 24, 2026 to Tuesday, July 7, 2026. In addition to "Ana Tomy", a stationery and lifestyle brand from Kuala Lumpur, Malaysia, the lineup will simultaneously feature "SUITE702", a towel and homewear brand from Amsterdam, Netherlands, and "towel.studio", a towel brand from Berlin, Germany. We will offer a precious 14-day opportunity to see and touch high-quality lifestyle items in person. Event Details Location: Isetan Shinjuku Store Main Building 1F, ISETAN Seed (3-14-1 Shinjuku, Shinjuku-ku, Tokyo) Date & Time: Wednesday, June 24, 2026 - Tuesday, July 7, 2026 (14 days) Business Hours: 10:00 AM - 8:00 PM Event Bonus: Customers who purchase an Ana Tomy City Bag will receive one City Bag Strap as a gift. *While supplies last. *Straps are available in 11 colors. *Please note that the customizable notebook from Ana Tomy, Wirebound 2.0, will not be available at this pop-up. Contact: customer@chelsea.co.jp (Chelsea / Customer Service) Ana Tomy "Ana Tomy" is a stationery and lifestyle brand offering customizable stationery and bag collections, born in Kuala Lumpur, Malaysia in 2017. The source of "Ana Tomy"'s individuality and creativity is "Weirdness." With the theme of "color your daily life in your own way," the brand offers many uniquely designed items that combine playfulness and functionality within simplicity. Brand Official Website: https://ana-tomy.co/ Official Instagram: https://www.instagram.com/anatomy_co/ City Bag: PARMESAN Selling Price: 14,850 yen (tax incl.) LIBRARY TOTE: MARINE Selling Price: 9,020 yen (tax incl.) MICRO NOTEBOOK CHARM: LILAC Selling Price: 3,850 yen (tax incl.) GEL INK PEN 0.5mm: MAJESTIC Selling Price: 1,650 yen (tax incl.) SUITE702 'SUITE702' is a towel and homewear brand from Amsterdam, Netherlands. The brand name originates from "Suite 702" at the Hilton Hotel in Amsterdam where John Lennon and Yoko Ono stayed in 1969. In today's society, which is constantly in the "ON" state, the brand carries the message of wanting to deliver the ultimate "OFF" (Bed Peace) when at home. With the concept of providing a comfortable and special place like a five-star hotel suite, it develops luxurious and unique items that enrich daily life. Brand Official Website: https://suite702.com/ Official Instagram: https://www.instagram.com/suite702_bedding/ TOWEL SET 30cmx30 6pcs Selling Price: 10,450 yen (tax incl.) TOWEL 50cmx100cm: COBALT BLUE/ECRU Selling Price: 10,010 yen (tax incl.) towel.studio "towel.studio" is a towel brand from Berlin, Germany. It was born during the 2020 lockdown when Mariko, a knitwear professional, and Roman, an IT specialist, started creating products by leveraging their expertise from different fields. With the motto of combining a respect for excellent materials and craftsmanship with the potential of the latest technology, the brand delivers items that make everyday life a little richer. Brand Official Website: https://www.towel.studio/ Official Instagram: https://www.instagram.com/towel.studio/ About the Chelsea Division Geo's Chelsea Division primarily handles fashion and lifestyle goods, handling everything from product purchasing to import, wholesale, and sales. Its official online store features brands like Thailand's first genderless brand to launch in Japan, reading the rapidly changing times. Buyers constantly travel the world to gather and propose items that create the era, from top brands to up-and-coming trendsetting brands. Official Website: https://www.chelsea.co.jp/ Official Online Store: https://store.chelsea.co.jp/ Official Instagram: https://www.instagram.com/chelseaofficial_jp/ Contact: customer@chelsea.co.jp (Chelsea / Customer Service)