Spanish Bag Brand 'ÖLEND' from Barcelona Arrives at Shibuya PARCO! Pop-up Shop Starts May 13 with New Items like 'ELIO' Pre-released in Japan!
Geo Co., Ltd. will host a pop-up shop for the Barcelona-based sustainable bag brand 'ÖLEND' at Shibuya PARCO from May 13 to 24, 2026. The event will feature the Japanese debut of the 'ELIO' bag, interactive activities, and exclusive buyer benefits.
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GEO Holdings Corporation's group company, GEO Co., Ltd. (Headquarters: Nagoya, Aichi; President: Yukimasa Murakami), through its Chelsea Division, will host the official pop-up shop "MY ÖLEND, MY COLOR" for the Barcelona-based bag brand "ÖLEND". The event will run for 12 days from May 13 (Wed) to May 24 (Sun), 2026, at the POPUP SPACE "ARCADE" on the 1st floor of Shibuya PARCO.
The concept is "MY ÖLEND, MY COLOR." During the period, an activity called "ÖLEND Roulette" will be permanently installed, allowing visitors to pick their "destiny color" from ÖLEND's extensive color palette. Additionally, there are plenty of fun elements such as original icing cookies (*1) and a 15% off coupon (*2) valid at the Chelsea official online store for purchasers.
*1) Exclusive to purchasers, available while stocks last.
*2) Exclusive to purchasers.
Event Details
Location: Shibuya PARCO 1F POPUP SPACE ARCADE, 15-1 Udagawacho, Shibuya-ku, Tokyo
Date: May 13 (Wed) - May 24 (Sun), 2026 (12 days)
Hours: 11:00 - 21:00
Event Benefits:
- 15% off coupon for Chelsea official online store (all purchasers)
- Pre-release products in Japan:
- ELIO (BLACK / CHERRY RED): 25,300 yen (tax included)
- BELT BAG (BLACK / CHERRY RED): 30,800 yen (tax included)
- MILOS BAG (BLACK / CHERRY RED): 28,600 yen (tax included)
- CHARM (TOMATO / PEANUT): 7,700 yen (tax included)
Special Page: https://olend.jp/shibuyaparco2026/
Inquiry: info@olend.jp
Brand Introduction
"ÖLEND" was born in Barcelona, Spain, in 2012. It offers many unique items inspired by mountaineers of the 1940s and 1950s. The brand is known for its wide range of colors inspired by Mediterranean landscapes, from vibrant orange and blue to soft sand tones, bringing energy to everyday life. The meticulously crafted bags combine design and functionality, suitable for commuting, school, and travel. Furthermore, the products use sustainable materials and are produced in an eco-friendly manner. ÖLEND is a globally recognized brand whose motto is to pursue sustainable and user-friendly products to deliver the best experience to customers.
ÖLEND's Commitments to Protecting the Planet:
(1) Small-scale production
(2) High-quality products
(3) Durable design unaffected by trends
(4) Exploring sustainable materials
(5) Donating 1% of profits to a foundation (*)
(*) "Foundawtion" (https://foundawtion.org/en/home-english), a non-profit foundation that creates positive value through education, design, and architecture.
Official Website and SNS:
- Brand Website: https://www.olend.net/
- Official Instagram: https://www.instagram.com/olend_backpacks/
About Chelsea Division:
Geo's Chelsea Division mainly handles fashion and lifestyle goods, performing everything from product sourcing and importing to wholesale and retail. The official online store collects and proposes items that shape the times, from top brands to emerging trendsetting brands, with buyers traveling the world to stay ahead of changing trends.
- Official Site: https://www.chelsea.co.jp/
- Official Online Store: https://store.chelsea.co.jp/
The concept is "MY ÖLEND, MY COLOR." During the period, an activity called "ÖLEND Roulette" will be permanently installed, allowing visitors to pick their "destiny color" from ÖLEND's extensive color palette. Additionally, there are plenty of fun elements such as original icing cookies (*1) and a 15% off coupon (*2) valid at the Chelsea official online store for purchasers.
*1) Exclusive to purchasers, available while stocks last.
*2) Exclusive to purchasers.
Event Details
Location: Shibuya PARCO 1F POPUP SPACE ARCADE, 15-1 Udagawacho, Shibuya-ku, Tokyo
Date: May 13 (Wed) - May 24 (Sun), 2026 (12 days)
Hours: 11:00 - 21:00
Event Benefits:
- 15% off coupon for Chelsea official online store (all purchasers)
- Pre-release products in Japan:
- ELIO (BLACK / CHERRY RED): 25,300 yen (tax included)
- BELT BAG (BLACK / CHERRY RED): 30,800 yen (tax included)
- MILOS BAG (BLACK / CHERRY RED): 28,600 yen (tax included)
- CHARM (TOMATO / PEANUT): 7,700 yen (tax included)
Special Page: https://olend.jp/shibuyaparco2026/
Inquiry: info@olend.jp
Brand Introduction
"ÖLEND" was born in Barcelona, Spain, in 2012. It offers many unique items inspired by mountaineers of the 1940s and 1950s. The brand is known for its wide range of colors inspired by Mediterranean landscapes, from vibrant orange and blue to soft sand tones, bringing energy to everyday life. The meticulously crafted bags combine design and functionality, suitable for commuting, school, and travel. Furthermore, the products use sustainable materials and are produced in an eco-friendly manner. ÖLEND is a globally recognized brand whose motto is to pursue sustainable and user-friendly products to deliver the best experience to customers.
ÖLEND's Commitments to Protecting the Planet:
(1) Small-scale production
(2) High-quality products
(3) Durable design unaffected by trends
(4) Exploring sustainable materials
(5) Donating 1% of profits to a foundation (*)
(*) "Foundawtion" (https://foundawtion.org/en/home-english), a non-profit foundation that creates positive value through education, design, and architecture.
Official Website and SNS:
- Brand Website: https://www.olend.net/
- Official Instagram: https://www.instagram.com/olend_backpacks/
About Chelsea Division:
Geo's Chelsea Division mainly handles fashion and lifestyle goods, performing everything from product sourcing and importing to wholesale and retail. The official online store collects and proposes items that shape the times, from top brands to emerging trendsetting brands, with buyers traveling the world to stay ahead of changing trends.
- Official Site: https://www.chelsea.co.jp/
- Official Online Store: https://store.chelsea.co.jp/