'Luck Rack Ion Town Yukarigaoka Store' Opens April 24 (Fri); Luck Rack Reaches 50-Store Milestone
Geo Corporation has reached 50 stores with the opening of 'Luck Rack Ion Town Yukarigaoka' on April 24, 2026. The company aims for 500 stores by FY2035, accelerating the establishment of the off-price retail market in Japan and contributing to a circular economy.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:27 (13h 56m after Collected)
Geo Corporation (Headquarters: Naka-ku, Nagoya; President: Yukimasa Murakami), a group company of GEO Holdings Corporation, will open 'Luck Rack Ion Town Yukarigaoka' on Friday, April 24, 2026. This store format, known as an 'off-price store,' purchases surplus goods and out-of-season items from manufacturers and retailers to sell them at significant discounts from the manufacturer's suggested retail price. With this opening, Luck Rack achieves its milestone of 50 stores.
Geo aims to further expand the store network of Luck Rack, increasing awareness of off-price stores and contributing to the circular economy.
■ The Road to 50 Stores and Future Outlook
Luck Rack launched in April 2019 as the Geo Group's off-price store business. Against a backdrop of rising prices and growing sustainability awareness, it has been well-received by many customers, and sales have remained steady.
In store operations, various measures have been implemented focusing on product procurement and cost reduction. By leveraging the synergies of the Geo Group and using large-scale warehouses, the company has reduced transaction costs by purchasing large quantities of off-season inventory at low prices, realizing lower retail prices. Furthermore, focusing on low-priced items between 2,000 and 5,000 yen as the main product lineup led to increased sales.
On the other hand, during the COVID-19 pandemic in 2020, store earnings struggled due to stay-at-home requests. During that time, as the apparel industry was also underperforming, the company strengthened its search for new suppliers. While customer traffic was low, they developed store prototypes, standardizing 'sales floors,' 'inventory,' and 'operations' across all stores, which led to speedy store openings later. As a result, many customers used the stores once the pandemic subsided, and store profitability trended well. By shifting to expansion, the company reached the 50-store milestone.
Currently, Luck Rack is in a challenge phase as a pioneer of off-price stores in Japan. It will continue to expand sales channels through store openings, aiming for stable product procurement through economies of scale and creating a virtuous cycle for further acceleration. As a medium-to-long-term goal, the company aims to build a 500-store system by FY2035 and establish the off-price market in Japan.
■ Comment from Yosuke Takishiro, General Manager of OPS Business Division, Geo Corporation
'The inspiration for Geo Group to consider the potential of off-price stores came from store inspections in the United States. In the primary market, there are many products that lack sales opportunities and sleep in warehouses; I witnessed a business format in the U.S. that gathers and sells such items. Knowing that many such high-value new products exist in Japan as well, we decided to launch Luck Rack.'
'Since starting the business in April 2019, we have achieved both deep penetration in major metropolitan areas and broad expansion into regional areas, reaching this major milestone of 50 stores. We have grown this far thanks to the support of our customers. We sincerely thank you.'
'While some customers may have learned about Luck Rack through news or SNS, the reality is that many people still do not have a store within their living sphere. In the future, we want to build a store network that allows a wide range of customers to visit by opening stores in commercial facilities nationwide. Ultimately, we aim to have stores in all 47 prefectures, becoming a familiar store that customers can access within 30 minutes from anywhere they live.'
'Currently, the Geo Group operates with a core focus on the reuse business under the vision of "circulating valuable things in the world." We intend to promote the off-price store business as a business model that connects things from where they are unnecessary to where they are needed, contributing to the realization of a recycling-oriented society.'
■ About the 50th Store 'Luck Rack Ion Town Yukarigaoka'
'Luck Rack Ion Town Yukarigaoka' handles a total of approximately 10,000 items, including women's and men's clothing, fashion accessories such as bags, shoes, and jewelry, as well as general goods and cosmetics. The lineup features about 100 brands, including sports brands, import brands, and casual brands, providing an experience of "amazing encounters with valuable things."
Geo aims to further expand the store network of Luck Rack, increasing awareness of off-price stores and contributing to the circular economy.
■ The Road to 50 Stores and Future Outlook
Luck Rack launched in April 2019 as the Geo Group's off-price store business. Against a backdrop of rising prices and growing sustainability awareness, it has been well-received by many customers, and sales have remained steady.
In store operations, various measures have been implemented focusing on product procurement and cost reduction. By leveraging the synergies of the Geo Group and using large-scale warehouses, the company has reduced transaction costs by purchasing large quantities of off-season inventory at low prices, realizing lower retail prices. Furthermore, focusing on low-priced items between 2,000 and 5,000 yen as the main product lineup led to increased sales.
On the other hand, during the COVID-19 pandemic in 2020, store earnings struggled due to stay-at-home requests. During that time, as the apparel industry was also underperforming, the company strengthened its search for new suppliers. While customer traffic was low, they developed store prototypes, standardizing 'sales floors,' 'inventory,' and 'operations' across all stores, which led to speedy store openings later. As a result, many customers used the stores once the pandemic subsided, and store profitability trended well. By shifting to expansion, the company reached the 50-store milestone.
Currently, Luck Rack is in a challenge phase as a pioneer of off-price stores in Japan. It will continue to expand sales channels through store openings, aiming for stable product procurement through economies of scale and creating a virtuous cycle for further acceleration. As a medium-to-long-term goal, the company aims to build a 500-store system by FY2035 and establish the off-price market in Japan.
■ Comment from Yosuke Takishiro, General Manager of OPS Business Division, Geo Corporation
'The inspiration for Geo Group to consider the potential of off-price stores came from store inspections in the United States. In the primary market, there are many products that lack sales opportunities and sleep in warehouses; I witnessed a business format in the U.S. that gathers and sells such items. Knowing that many such high-value new products exist in Japan as well, we decided to launch Luck Rack.'
'Since starting the business in April 2019, we have achieved both deep penetration in major metropolitan areas and broad expansion into regional areas, reaching this major milestone of 50 stores. We have grown this far thanks to the support of our customers. We sincerely thank you.'
'While some customers may have learned about Luck Rack through news or SNS, the reality is that many people still do not have a store within their living sphere. In the future, we want to build a store network that allows a wide range of customers to visit by opening stores in commercial facilities nationwide. Ultimately, we aim to have stores in all 47 prefectures, becoming a familiar store that customers can access within 30 minutes from anywhere they live.'
'Currently, the Geo Group operates with a core focus on the reuse business under the vision of "circulating valuable things in the world." We intend to promote the off-price store business as a business model that connects things from where they are unnecessary to where they are needed, contributing to the realization of a recycling-oriented society.'
■ About the 50th Store 'Luck Rack Ion Town Yukarigaoka'
'Luck Rack Ion Town Yukarigaoka' handles a total of approximately 10,000 items, including women's and men's clothing, fashion accessories such as bags, shoes, and jewelry, as well as general goods and cosmetics. The lineup features about 100 brands, including sports brands, import brands, and casual brands, providing an experience of "amazing encounters with valuable things."