Second Street to Exhibit at "WWDJAPAN REUSE MARKET 2026 SPRING," a Culture Experience Event for a Sustainable Society

Second Street Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President: Tsunaki Ichinohe), a group company of Geo Holdings Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; Representative Director and President Executive Officer: Yuzo Endo), will exhibit at "WWDJAPAN REUSE MARKET 2026 SPRING," a culture experience event aimed at realizing a sustainable society, to be held on Saturday, April 18, 2026, at the Goldwin Inc. Headquarters 1F Event Space.

At this event, Second Street will set up a buying booth where visitors can bring unwanted clothing, shoes, bags, and other fashion accessories. In addition to buying, there will be a sales booth offering approximately 300 fashion items, as well as a new initiative called "Secast Flea Market," where visitors can enjoy searching for carefully selected items in a flea market style. In Aoyama, one of Japan's leading fashion districts, Second Street will promote reuse as a fashion option, not limited to new products.

Second Street advocates for "making a life without waste commonplace" and aims to realize a sustainable society through reuse. This exhibition is part of that effort, and by buying and selling reused clothing and fashion accessories, the company hopes to inform many event visitors about the significance of effective resource utilization, thereby contributing to the creation of a circular society from a fashion perspective. Through this exhibition and future initiatives, Second Street will actively engage in activities that encourage more people to take an interest in reuse.

Second Street's Exhibition Details

① Sales

Approximately 300 items, including clothing and fashion accessories such as shoes and bags, will be carefully selected, focusing on categories that were particularly popular during last autumn's exhibition, such as designer, basic, and elegance. The main target audience is those with a high interest in fashion, and items suitable for spring and summer will be sold.

② Buying

At the buying booth, fashion items (clothing, shoes, bags, and other fashion accessories) brought by event visitors will be purchased at a 20% higher price than the usual buying amount.

③ New Initiative "Secast Flea Market"

This is a new initiative where carefully selected items, originally sold at our company's regular prices, are offered at bargain prices unique to a flea market. The target purchasers are those who have utilized the buying service, and they can purchase items up to the value of their trade-in (※1). Specifically, 30 items, including popular standard products and collaboration items no longer available, such as a "sacai×Levi’s" collaboration denim jacket, "adidas" track jacket, and "MM6" Japanese cross bag, will be featured at the "Secast Flea Market" booth.

（※1）Only one item can be purchased within the range of the trade-in value.

＜Second Street booth at last year's exhibition＞

About "WWDJAPAN REUSE MARKET 2026 SPRING"

This event, themed "Circulate, Don’t discard," is an experiential flea market that proposes a lifestyle of connecting unwanted items to those who need them, rather than discarding them. It creates a space where companies, creators, and consumers can collectively experience circular consumption, where goods are passed on to their next owners.

At the venue, creators active in the fashion industry, such as designers, stylists, models, and artists unique to "WWDJAPAN," will set up booths to sell their personal belongings and one-of-a-kind items. In addition, sponsoring companies will offer reused and refurbished items, specially customized products, special one-day initiatives, buying booths with appraisal services, and proposals for repair and maintenance, among various other contents.

"WWDJAPAN REUSE MARKET 2026 SPRING" Overview

Date and Time: Saturday, April 18, 2026, 10:00 AM - 6:00 PM

(Last admission 5:30 PM)

Venue: Goldwin Inc. Headquarters 1F Event Space

(Aosei Building, 3-5-6 Kita-Aoyama, Minato-ku, Tokyo)

Participation Method: Pre-registration via WWDJAPAN Official Event Special Site, and admission after charity admission fee payment. (Applications close once capacity is reached)

Organizer: WWDJAPAN (INFAS Publications Co., Ltd.)

Sponsors: Second Street Co., Ltd., Goldwin Inc.,

Tapestry Japan LLC, Panasonic Corporation,

Kao Corporation, Canada Goose Japan Inc.

URL: https://www.wwdjapan.com/c/reuse-market

About Second Street

Second Street is a comprehensive reuse shop that operates over 1,000 stores both domestically and internationally, advocating for "supporting a life without waste." We buy and sell a wide range of items, including clothing, bags, shoes, accessories, furniture, home appliances, sports goods, and kids' items. From large stores handling all kinds of items to specialized stores focusing on specific products, Second Street offers reuse solutions for daily life through diverse store types and online services.

Second Street Official Website and Official SNS

・Official Website: https://www.2ndstreet.jp

・Online Store: https://www.2ndstreet.jp/store

・X: https://x.com/2ndSTREETjp

・Instagram: https://www.instagram.com/2ndstreet_official/