A New Format to Improve Digital Life QOL, 'GEO Digital Base', Opens Its First Store in the Tokyo Area! 'GEO Digital Base Kawaguchi-Motogo' Opens on April 25 (Sat)

GEO Store Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President: Shinichi Tamai), a group company of GEO Holdings Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; Representative Director & President: Yuzo Endo), will open 'GEO Digital Base Kawaguchi-Motogo' (Kawaguchi City, Saitama Prefecture) on April 25, 2026 (Sat), marking the second store of its new format and the first to open in the Tokyo metropolitan area.

'GEO DIGITAL BASE' is a new digital specialty store operated by GEO that integrates the sales and purchase of all kinds of digital products—such as smartphones, games, PCs, cameras, and retail home appliances—with repairs, setup consultations, and sharing (goods rental).

The first store, 'GEO Digital Base Nagoya Yakeyama', which opened earlier on March 25, had a strong start, recording the highest sales in history (*1) for GEO Store's new store openings. Among other things, used smartphones and tablets centered on iPhones, Nintendo Switch software ranging from new releases to classics, and retro games with enthusiastic fans are driving sales. The rich lineup unique to a digital specialty store is gaining high support from local customers.

(*1) Sales performance during the first 5 days immediately after a new GEO Store opens

## 'GEO Digital Base' Supporting 'Diverse Choices' for Digital Life
In today's digital environment, against the backdrop of soaring device prices, the need to acquire products smartly through 'reuse' (second-hand use) and to use them carefully for a long time through 'repair' is higher than ever. On the other hand, the reality is that consumers' psychological hurdles regarding reused goods, such as 'used items seem like they will break easily' or 'anxieties about warranties and setup', remain high.

Anticipating these market changes, GEO launched 'GEO Digital Base' as a 'Digital Specialty Store' that goes beyond a mere store to update customers' daily lives. The new store name embodies the desire to be a 'BASE' that stays close to customers' lives.

'GEO Digital Base' offers an abundance of reused devices and game products with reliable quality cultivated through GEO's nationwide expansion, providing 'new encounters' with gadgets. Simultaneously, by integrating 'in-person setup consultations' and 'same-day repairs' by expert crews, it solves 'troubles' in digital life right on the spot.

## New Value Provided by 'GEO Digital Base'

### (1) Providing optimal choices suited to each individual customer
You can broadly compare and consider options on the spot, not only choosing to upgrade to a new device or fix and continue using your current one but also combining options like 'a loaner device during the repair period' or rentals to 'use smartly only when needed'.
- Touch and confirm: Examine products by actually picking them up in a store with a rich lineup.
- Fix and use: Newly established repair services for iPhones and Nintendo Switches by specially trained 'crews'.
- Smart replacements: Upgrading to used smartphones with new batteries or manufacturer-refurbished items.
- Rent when needed: If you need a smartphone due to a breakdown, you can rent one immediately at the store.

### (2) Supporting the elimination of the digital divide
GEO Digital Base also solves a wide range of digital-related worries where you might wonder who to ask, such as 'I don't know the initial setup for my smartphone' or 'I don't know how to dispose of my mobile battery'.
- Expert knowledge: Providing support from an expert perspective, from proposing gaming devices to setting up smartphones.
- Free collection of mobile batteries