Geo Mark Launches “SUPER Slope MAP,” a New Solution for Digitizing Ski Resort Trail Maps

Geo Mark Co., Ltd., headquartered in Bunkyo-ku, Tokyo and led by representative Shunjiro Okazaki, has launched “SUPER Slope MAP,” a new solution designed to help ski resort owners and operators digitize slope maps. Service page: https://solution.geomark.co.jp/ski “SUPER Slope MAP” is a web app-based digital map service that does more than simply convert traditional paper maps into digital format. It provides easy-to-understand slope information on smartphones, improving visitor convenience while helping ski resorts streamline operations. Guests do not need to install an app and can access the service easily via QR codes posted around the resort. On the slope map, users can check their current location as well as lift operating or suspension status, business hours, course information, and facility information on their smartphones. The service also includes multilingual support for Japanese, English, Chinese, Korean, and up to 32 languages in total, making it useful for strengthening guidance for inbound tourists. It also supports text-to-speech functionality, enabling clearer information delivery across language barriers. In recent years, ski resorts have faced multiple operational challenges, including the cost and labor required to produce, print, install, and update paper maps; support for foreign tourists; on-site guidance operations; and year-round use including green season activities. “SUPER Slope MAP” can be introduced gradually while using paper and digital maps together, allowing resorts to adopt it without major changes to existing operations. By reducing the number of printed paper maps and enabling digital updates and information distribution, the service also helps reduce management workload. The service further includes features for DX marketing, such as access count management, popular spot tracking, and behavior log analysis. By understanding what information visitors are interested in and which areas or facilities attract attention, resorts can use the data for future facility improvements, promotional measures, visitor circulation strategies, and fan development. “SUPER Slope MAP” can be used not only for winter slope guidance but also for promoting seasonal activities during the green season and autumn foliage season. By switching displayed content according to the season, the service supports initiatives to position ski resorts as year-round tourism and activity hubs. Key features include reducing the printing and updating costs of paper maps; inbound tourism support with coverage of more than 90% of major tourists and up to 32 languages; standard DX features such as current location display and real-time distribution of lift and facility information; DX marketing through behavior log analysis; and use during green and autumn foliage seasons. The standard plan starts at 300,000 yen per season, excluding tax. There is no initial fee, and the plan includes slope map digitization, lift operation information distribution, guest current location display, route guidance, multilingual support, CSV export of behavior logs, implementation support, and email support. Optional services include shuttle bus visualization, creation of new slope maps, illustration production for activities and spots, and planning and production of maps for green and autumn foliage seasons. As a special offer for customers introducing the service next season, Geo Mark will provide free listing on “Tabi Recipe,” its map-linked travel recommendation media, as well as recommendation posts on GEOMARK’s official Instagram. Through these benefits, the company aims to support not only digital map adoption but also increased awareness and visitor referrals for ski resorts. Looking ahead, Geo Mark will continue developing services that support regional, tourism, and facility operations through maps and digital experiences. Through “SUPER Slope MAP,” the company aims to help ski resorts improve guidance operations, support inbound tourism, raise visitor satisfaction, expand into year-round tourism, and create new value in ski resort management.