Online Event on May 21 (Thursday) at 7 PM! Tokyu Fudosan HD Group Provides End-to-End Support from Financing to Exit Strategy for Private Lodging and Ryokan Businesses Capitalizing on Inbound Demand

Gentosha Gold Online Co., Ltd. (Headquarters: Benesse Building 2F, 2-30-1 Sendagaya, Shibuya-ku, Tokyo; Representative Director: Masataka Yamashita) will host a free webinar featuring Mr. Ryoichi Akatsu, Representative Director of ReINN Co., Ltd., and Mr. Hidenori Kaii, Representative of Shell General Accounting Office.

In this webinar, ReINN, a member of Tokyu Fudosan HD Group, will unveil its comprehensive support system covering property acquisition, financing, operation agency, and exit strategies. Furthermore, a tax accountant will provide an easy-to-understand explanation of tax benefits unique to private lodging investment, such as depreciation and tax effects from incorporation.

Event Overview

Theme: Domestic Real Estate

Date and Time: May 21, 2026 (Thursday) 19:00-20:00 JST

Participation Fee: Free

Venue: Online

Click here for seminar details

Planned Content

"Private Lodging" as a Real Estate Investment Option

Inbound demand is expected to expand further due to the Japanese government's proactive tourism policies*1. Against the backdrop of high hotel occupancy rates and rising accommodation prices*2, "private lodging and ryokan businesses" are attracting increasing attention.

Furthermore, interest is growing from the perspective of asset utilization and tax strategies, as a means for individual investors and business owners to diversify their portfolios, and as an option for monetizing villas and vacant homes.

*1 Japan National Tourism Organization Press Release, March 18, 2026

*2 Tokyo Shoko Research TSR Data Insight, February 10, 2026

In this seminar, the Representative Director of ReINN Co., Ltd. will explain the positioning and overall picture of private lodging and ryokan businesses in real estate investment, as well as the latest market trends for 2026.

Additionally, a tax accountant will provide an easy-to-understand explanation of expected tax effects and tax considerations in private lodging operations.

The content will allow you to comprehensively understand the latest trends in private lodging and ryokan businesses, their potential as investment targets, and tax benefits.

ReINN of Tokyu Fudosan Holdings Group Provides "Total Support"

ReINN, which operates a platform for supporting the establishment and operation of private lodging and ryokan businesses, provides end-to-end support from property acquisition, financing, operation agency, to exit strategies with a view to sale.

●Introduction of operational private lodging and ryokan properties

In cooperation with real estate agents strong in private lodging and ryokan property transactions, we provide property information for those looking to purchase new properties. We support property purchase decisions by formulating business plans and providing market reports.

●Business plan and loan support for purchase

ReINN is a partner company for home sharing loans provided by Orient Corporation and Kiraboshi Bank, and as the sole underwriter supporting the purchase of private lodging and ryokan properties, we assess the "potential" and "risks" of private lodging investment.

●Support for operational structure

Private lodging and ryokan businesses don't end with purchase. Profitability varies greatly depending on daily operations.
ReINN partners with over 30 registered housing accommodation management companies nationwide that meet standards, introducing companies that can act as private lodging management agencies. We support decision-making in choosing a private lodging agency that can reliably handle troublesome guest acquisition, cleaning, and guest correspondence.

●Assistance with exit strategies*

We also provide support for sales. Utilizing a private lodging and ryokan property transaction platform, we meet the needs of those who want to sell operating assets and those who want to buy new assets.

* We do not guarantee the conclusion of sales or prices.
* Services may not be available or applicable depending on customer attributes and conditions. Service content may also change without prior notice.

Seminar Content

・Overall picture and positioning of private lodging and ryokan businesses in real estate investment

・Latest market trends for private lodging and ryokan businesses in 2026

・"Taxes" incurred in private lodging operations and "expenses" that can be recorded

・Concept of depreciation

・Tax effects obtained from purchasing used properties

・Tax effects obtained from incorporation

・Points frequently pointed out in tax audits

・Advantages of private lodging operations compared to apartment/condominium investment

・Introduction of support content for starting private lodging and ryokan businesses

Recommended for

・Those interested in real estate investment other than apartment/condominium investment

・Investors looking for asset formation options

・Business owners considering diversification of corporate management

・Those interested in private lodging investment

・Those considering utilizing their owned villas or vacant homes

[Notes on Participation]
・Operation of private lodging requires compliance with the Housing Accommodation Business Act, Hotel Business Act, and ordinances of each local government. Operation may not be possible depending on the area or property.
・The content introduced in this seminar does not guarantee future profits or results.
・Investment decisions should be made at your own responsibility.
・Tax-related content is a general explanation; please consult a tax professional for individual judgments.

Lecturer Introduction

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