【BLUE ELEPHANT Official Store Relaunches on March 30!】Commemorative Campaign to Win a 3-Night, 4-Day Trip to Bangkok with Airfare

Gentos Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director and President: Makoto Okazaki), the official Japanese import agent for BLUE ELEPHANT, relaunched its official store on March 30th. To commemorate the renewal, a special campaign will be held where participants can win prizes such as a 3-night, 4-day trip to Bangkok with airfare. BLUE ELEPHANT Official Store: https://blueelephant-japan.shop/ Renewal Commemorative Campaign Page: https://blueelephant-japan.shop/pages/special_campaign ### Sales of BLUE ELEPHANT in Japan BLUE ELEPHANT is a high-end Thai restaurant founded by Master Chef Nooror. It also handles the sale of household products and is currently sold in 42 countries and regions. In Japan, Gentos Co., Ltd., as the official import agent, launched an online official store in 2023 and has been introducing the charm of its products to various people. ## Background of the Renewal Previously, the official store listed products categorized by series, which presented a challenge of "difficulty in finding the desired product." Furthermore, there was an aspect where the "joy of cooking" proposed by BLUE ELEPHANT was not fully conveyed. Based on these backgrounds, this comprehensive renewal was implemented with the aim of improving "ease of selection" and "experiential value." ## Main Renewal Contents ### Improved Product Searchability From the conventional series-based display, the design has been changed to allow users to search for products by dish name (e.g., Gapao, Tom Yum), cooking level (e.g., retort to authentic cooking), and spiciness level (e.g., mild, medium, hot). This enables intuitive product selection. ### Enhanced Navigation to Recipe Pages The linkage between products and recipes has been strengthened, improving the design to smoothly connect the desire to "want to cook" with action. ### Complete UI Refresh The design, navigation, and operability have been reviewed, and an environment that can be comfortably used on smartphones has been established. ### Improved Information Design on Product Pages The layout of product pages has been reviewed, improving the display to allow users to check available payment methods at a glance and visually display allergy information with icons. This reduces anxiety before purchase and the effort of checking, updating the design to allow users to select products with greater peace of mind. ### Added Review Posting Function A function allowing purchasers to post reviews has been implemented, enriching the information available for product selection. ### E-gift Functionality Supported An e-gift function has been introduced, allowing gifts to be sent to recipients whose addresses are unknown, expanding the range of gift usage. Not only gift sets sold exclusively at the official store but also regular products can be used from a single item. In addition, various special feature pages will be sequentially released as content for site visitors. Furthermore, in addition to cooking recipes developed by BLUE ELEPHANT, various arrangement recipes will also be posted, transforming the site into one where visitors can learn more deeply about the charm of Thai cuisine and BLUE ELEPHANT. ## Official Store Renewal Commemorative Special Campaign To commemorate the renewal, a campaign will be held where participants can win overseas trips and other prizes. * Grand Prize: 1 pair (2 people) - 3-night, 4-day trip to Bangkok, Thailand (round-trip airfare + accommodation included) * Includes dinner at BLUE ELEPHANT Bangkok restaurant and a cooking school experience. * W-Chance Prize: 20 winners - BLUE ELEPHANT product set. 1. Member registration 2. Newsletter subscription settings Completing the above two steps completes the application. * Existing members are also eligible. Until Sunday, May 31, 2026 Campaign details: https://blueelephant-japan.shop/pages/special_campaign ## Future Developments Moving forward, our company will continue to strive for service improvement and content enrichment as a brand that provides the value of the "cooking experience itself," not just selling products, and contribute to the popularization of Thai cuisine. ## Event Information BLUE ELEPHANT products are scheduled to be sold at the following pop-up store and events. ### Pop-up Store Period: Monday, April 27, 2026 – Sunday, May 10, 2026 Location: Marui Yurakucho Store, 1st floor Calendarium ### Thai Festival Osaka/Kansai 2026 Period: Saturday, May 30, 2026 – Sunday, May 31, 2026 Location: Nagai Park Free Area ## About BLUE ELEPHANT ### A high-end Thai restaurant created by Master Chef Nooror A selection of Thai cuisine originating from a Thai restaurant founded in Brussels, Belgium in 1980 by Master Chef Nooror Somany Steppe. It currently conveys the splendor of Thai gourmet food through various Thai cuisine products in 42 countries and regions. Its restaurants in Bangkok and Phuket, Thailand, Malta in the Mediterranean, and Copenhagen, Denmark, have received various awards and are renowned establishments visited by VIPs from around the world.