GENOVA Announces Ultraman as Brand Ambassador to Support a Healthier Society

GENOVA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tomoki Hirase; hereinafter "GENOVA") is pleased to announce the appointment of Ultraman, a nationally cherished hero beloved across generations, as its official brand ambassador.

In response to the growing social issue of patients' reluctance and psychological burden in visiting medical institutions since the pandemic, GENOVA will welcome Ultraman as a "reliable hero of healthcare" to create a new approach connecting patients and medical providers.

Bringing Ultraman to energize medical clinics nationwide! Limited promotional materials (e.g., posters) for clinics listed on "Medical Dog."

■ Background: Addressing the Social Challenge of Psychological Barriers to Medical Visits

Since the pandemic, psychological hurdles such as feeling "uncomfortable" or "afraid" to visit medical institutions have become increasingly apparent social issues. This challenge is not limited to general medicine but extends to dentistry as well, where delayed visits can lead to serious health risks, making it a pressing concern.

To date, GENOVA has supported the advancement of medical digital transformation (DX) through "Medical Dog," leveraging digital technology to appropriately connect patients with the medical information they seek. However, the company recognized the need for a more fundamental approach—not just providing information, but actively eliminating the psychological barriers patients face when considering medical visits.

For over 60 years, Ultraman and other Ultra Heroes have embodied the mission of "protecting peace in the universe and people's lives," earning enduring affection across generations. Their worldview—standing by people from all walks of life and restoring their healthy, peaceful daily lives—deeply resonates with the essential mission of healthcare. This alignment between GENOVA's mission of "connecting people and healthcare to create a healthier society" and the Ultra Heroes' ideals led to this collaboration.

■ Initiative Overview: Transforming Clinics into "Reassuring Spaces"

Positioning Ultraman as a "reliable hero of healthcare," GENOVA will launch multifaceted initiatives not only within the "Medical Dog" web media but also directly in actual medical clinics.

Limited promotional materials for clinics listed on Medical Dog (e.g., puku-puku stickers)

【Featured Initiative】Creating Reassuring Clinic Environments with Clinic-Exclusive Promotional Materials (Posters, Stickers, etc.)

GENOVA will provide original, limited-edition promotional materials featuring Ultraman to clinics nationwide listed on "Medical Dog." By featuring Ultra Heroes in waiting rooms and other clinic areas, the initiative aims to foster a warm, welcoming clinic environment where patients—especially children and those anxious about medical visits—can feel safe and reassured.

Engaging Content on the Medical Media Platform "Medical Dog"

Ultraman will be integrated into article content on the web platform to deliver health information in a more approachable and understandable manner.

■ Future Outlook

Through this initiative, GENOVA aims to create two key values and contribute to the advancement of the healthcare industry:

Enhanced Patient Experience and Encouraged Medical Visits: By leveraging the familiar and friendly image of Ultraman, the initiative will lower psychological barriers to visiting medical institutions and create a positive clinic experience that patients want to return to.

Raising National Health Awareness (Health Literacy): Through engaging articles featuring Ultraman on "Medical Dog," the company will disseminate health information to a broader audience, contributing to improved health literacy across Japan.

■ About the Ultraman Series

The Ultraman Series began in 1966 with the broadcasts of "Ultra Q" and "Ultraman," and has remained a beloved franchise across generations for over 60 years. The series, which depicts Ultraman battling monsters and aliens to protect peace in the universe, has gained popularity for its dynamic special effects and innovative storytelling. Since the original Ultraman series, new heroes such as Ultraman Tiga and Ultraman Zero have emerged with each era, and the franchise has been broadcast and expanded not only in Japan but also internationally.

▶ Ultraman Series 60th Anniversary Website: https://60th.m-78.jp

■ About GENOVA Co., Ltd.

GENOVA Co., Ltd. is a healthcare technology company committed to the mission of "connecting people and healthcare to create a healthier society." In response to pressing social challenges such as medical staff shortages due to Japan's aging and declining population, and the need to extend healthy life expectancy while managing rising national healthcare costs, the company operates diverse businesses. Through its services, GENOVA aims to resolve patients' and users' anxieties and dissatisfaction regarding healthcare and wellness, delivering higher-quality medical experiences.

【Company Overview】

Company Name: GENOVA Co., Ltd.

Headquarters: 34F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo

　　　　　　23F Shibuya Ax, 2-17-1 Shibuya, Shibuya-ku, Tokyo

Representative: President and CEO Tomoki Hirase

Business Activities: Medical Platform Business

　　　　　　Smart Clinic Business

　　　　　　Dental Distribution Business

　　　　　　DX Business

URL: https://genova.co.jp

【Inquiries Regarding This Announcement】

＜GENOVA Co., Ltd.＞

Inquiry Form: https://genova.co.jp/contactform